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Mize Brings Merged Reality to Connected Customer Experience

STS News Desk
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Mize Brings Merged Reality to Connected Customer Experience

Mize partners with Help Lightning to deliver Integrated Virtual Interactive Telepresence to enhance customer experience during service interactions

Mize, a leading provider of Connected Customer Experience Platform and service lifecycle management software announced that the company has partnered with Help Lightning, a Merged Reality solution provider. Mize customers will now be able to access the integrated Virtual Interactive Presence capability to enhance field service and technical support.

As part of the partnership, Mize will integrate and resell Help Lightning’s Virtual Interactive Presence application and provide support to customers of the Mize solutions for Field Service Management, Warranty Management, Customer Support, and Service Parts Management. Help Lightning’s Merged Reality solution is accessible through the Mize Web and mobile applications for manufacturers, dealers, service centers and customers.  Companies who utilize the Mize Connected Customer Experience Platform will be able to provide a deeper level of diagnostics and knowledge management for their customers and service technicians.

Read More: Millennial E-Commerce Shopping Trends And Their Connection With Amazon Prime

“Mize has observed a growing demand among our customer base for providing remote assistance to field service technicians and customers using Virtual Telepresence,” notes Ashok Kartham, CEO of Mize. “Our partnership with Help Lightning will enable a better Customer Experience by helping our customers improve first-time fix rates and reduce repair times resulting in higher levels of service productivity and profitability.”

“Mize has been providing Field Service Management, Knowledge Management, and Technical support solutions to Manufacturers and their service networks.”, said Michal Blumberg, CMO of Mize, “By integrating Help Lightning Merged reality with Mize solutions, we can now provide the most comprehensive field service solution for the high-value durable goods manufacturers. ”

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Marc Guthrie, COO of Help Lightning, remarks “Help Lightning is pleased to support the Mize Customer Connected Experience Platform and its expansion into Merged Reality. Our partnership will deliver integrated solutions for better field service and customer support.  We look forward to benefitting from the synergies that this partnership presents to us.”

Read More SalesTech Interview With Ryan MacInnis, Director of Marketing at Notarize

Aniview and Pixalate Team Up to Fight Ad Fraud

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Aniview and Pixalate Team Up to Fight Ad Fraud

Aniview partners with Pixalate to ensure video advertising remains both effective and safe for all brands

Pixalate is the first and only data platform with a comprehensive suite of products built specifically to bring transparency to advertising and eliminate Ad fraud. Aniview will use Pixalate’s fraud prevention solutions across its platform, which is comprised of more than 500 million monthly active users every month, to monitor and prevent fraudulent and non-human traffic across all In-stream and Outstream video campaigns.

With global ad spend estimated at more than $320 billion in 2019, Ad fraud is costing advertisers several billions of dollars every year. All vendors in the supply chain have to be on their guard watching out from fraudsters, who are becoming increasingly sophisticated. The partnership with Pixalate furthers Aniview’s long-standing commitment to fight Ad fraud, expanding on existing Aniview ad verification tools, that use proprietary technology to ensure campaigns are running in 100 percent brand-safe environments and in front of real human beings.

Read More: SalesTech Interview With Anthony J. Cresci, VP Business Development And Operations, Theta Lake

“Our partnership with Pixalate is an important step in improving transparency and performance in video advertising,” says Alon Carmel, Aniview’s CEO and Founder. “As a veteran in the video ecosystem and reputation built over 7 years of devoted activity and uncompromising standards, we’re proud to partner with Pixalate’s team and bring its technology and capabilities to our platform.

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“We are determined to make sure our ecosystem remains clean and have taken and will continue to take the necessary measures to make sure of this.

“When running billions of monthly video views, we’re committed to ensuring our channels are safe from harmful behavior and that our client’s campaigns are not only run in the right places, but in front of real users.”

Read More: Kinetica Launches Industry-First Active Analytics Platform

Integrate and Marketo Enable B2B Marketers to Accelerate Revenue

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Integrate and Marketo Enable B2B Marketers to Accelerate Revenue

Integrate becomes a Marketo LaunchPoint partner to help joint customers increase pipeline, improve lead-to-opportunity rates and reduce customer acquisition costs

At Adobe Summit – The Digital Experience Conference, Integrate, a leader in B2B demand orchestration, announced it has expanded its collaboration with Marketo, an Adobe company, to help joint customers drive engagement with prospects and customers more effectively and accelerate revenue. B2B marketers that use Integrate and Marketo together can automate lead processing, cleansing, and routing from their customer acquisition channels into Marketo, eliminating manual data quality processes and enabling sales and marketing teams to nurture leads faster.

Integrate and Marketo customers have recorded significant results from delivering marketable, accurate, and globally compliant leads into Marketo, including significantly reducing customer acquisition costs, increasing lead-to-opportunity conversion rates and increasing pipeline by up to six times.

“Many of Integrate’s customers use Marketo as their marketing engagement solution and have asked us to make this combination even more potent,” said Jeremy Bloom, founder and CEO of Integrate. “By taking our integration to the next level, we can now deliver a premium experience for Marketo users that ensures an even greater return on their investment.”

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Marketo Accelerate Partner and Enhanced Integration

Integrate announced it has joined LaunchPoint by Marketo, as part of the Accelerate partner program. In conjunction, Integrate enhanced its integration with Marketo to enable more data and information to flow between Integrate and Marketo, resulting in a more streamlined process for delivering leads to Marketo. Together, Integrate and Marketo allow their joint customers to orchestrate demand generation efforts and gain a holistic view of the customer journey by connecting top-funnel campaigns to lower-funnel conversion metrics.

The collaboration underscores Integrate and Marketo’s symbiotic relationship. Integrate uses Marketo as its system of record for marketing engagement, and Adobe and Marketo use Integrate’s demand orchestration platform to automate delivery of clean, intelligent lead data into their systems.

Read More SalesTech Interview With Ryan MacInnis, Director of Marketing at Notarize

Focus on Driving Revenue and Accelerated Growth

“Marketers can only take full advantage of Marketo’s capabilities with high-quality lead data entering their marketing database,” said Shai Alfandary, global head of LaunchPoint Ecosystem at Adobe. “The actionable, high-quality leads passed from Integrate into Marketo empowers our customers to drive effective engagement.”

“As marketers, we know that data is the driving force behind every decision we make,” said David Alexander, vice president of marketing at SAP Concur, a leading organization in travel, expense and invoice management. “At SAP Concur, data is the foundational building-block for how we record and monitor every aspect of our performance, and build our plans for the future. Integrate helps us keep our data clean, insightful and actionable, enabling us to leverage Marketo for appropriate sales and marketing outreach that drives growth.”

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“One of the biggest drags on revenue efficiency is poor data quality. Not only can it require significant manual effort upfront to remediate, but there are also exponential downstream costs when it’s not kept in check,” said John Donlon, senior research director at SiriusDecisions. “Any organization that can automate its data quality processes at the perimeter of their ecosystem will gain a huge advantage throughout the waterfall in conversion rates, velocity, volume of deals and even deal size.”

Read More: SalesTech Interview With Anthony J. Cresci, VP Business Development And Operations, Theta Lake

New Research from Fresh Relevance Reveals Retailers Might Be Losing Sales with a Lack of Ratings and Customer Reviews

STS News Desk
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New Research from Fresh Relevance Reveals Retailers Might Be Losing Sales with a Lack of Ratings and Customer Reviews

Study highlights that just 20% of fashion retailers surveyed share customer reviews and product ratings

New research from Fresh Relevance, the real-time personalisation platform, has revealed that retailers risk losing sales by failing to provide product ratings and review information consistently. Nearly two thirds (61%) of UK consumers base their purchase considerations on detailed reviews from other customers and 56% on product star ratings, yet just 20% of the fashion retailers surveyed are actually providing this information.

The study combines consumer research conducted by One Poll, as well as analysis of the social proof tactics undertaken by 50 leading UK retailers. It highlights that nearly half (46%) of consumers will extensively research products and compare options ahead of purchasing. Over a third (37%) of shoppers read between three and four reviews before they make a final decision to buy. Retailers that don’t provide peer feedback could be damaging consumer trust as 30% of UK shoppers reveal they are sceptical of brands that fail to share product reviews from other customers, as it leads them to believe that they might have something to hide.

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The research also reveals that despite the role product reviews and star ratings play in a consumer’s decision to purchase, its adoption varies across the retail sector:

●       Just half of footwear brands surveyed provide star ratings and customer reviews

●       60% of jewellery/accessories and electronics brands currently share these details on their websites

●       Beauty brands are leading the way in meeting customer expectations, with 100% of those surveyed providing ratings and reviews information

●       While ratings and reviews are displayed online by more than half (58%) of retailers surveyed, adoption in email newsletters (4%) is very low

Mike Austin, CEO & co-founder of Fresh Relevance, comments: “As consumers’ shopping habits move steadily online, and they are less able to touch and try items as they would in store, shoppers are more reliant on the feedback and recommendations of their peers. The research reveals that customers view social proof such as product star ratings an increasingly important part of the consideration process. Retailers that are failing to provide this information are missing out on valuable opportunities to make their marketing convert better across channels. In an increasingly competitive retail environment, the brands that give consumers confidence in their choice will be rewarded with increased revenue.

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“For fashion and footwear brands in particular, the consumer desire for reassurance that the item will look and fit as displayed is high. Implementing reviews and ratings can have a significant impact on a retailer’s performance. Not only could high return rates be reduced by providing this additional information, but customer reviews can also deliver valuable insights that can inform the design of future collections that hit the mark with customers again and again.

Read More: SalesTech Interview With Anthony J. Cresci, VP Business Development And Operations, Theta Lake

“In email marketing specifically, we uncovered significant untapped revenue potential. With inboxes overflowing, brands have a limited opportunity to capture recipients’ attention. Since consumers rank ratings and reviews as key parts of the decision-making process, retailers across all verticals could be leaving potential buyers behind by omitting this information from bulk and triggered emails. This doesn’t have to require a lot of manual work – marketers can easily incorporate reviews in emails by automatically pulling customer feedback from a trusted ratings and reviews provider or inhouse solution. On average, brands that harness the power of social proof in their emails will see a revenue uplift of 39%.”

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Sonata Software Makes Strategic Investment in Retail10X, a Silicon Valley-based Retail AI Software-as-service Platform Company

STS News Desk
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Sonata Software Makes Strategic Investment in Retail10X, a Silicon Valley-based Retail AI Software-as-service Platform Company

Sonata Software announced that it has made a strategic investment in Retail10x, a Palo Alto, California Headquartered Retail AI software-as-service platform company.

R10x is a Retail AI software-as-service platform for retailers, distributors and consumer packaged goods companies that helps them in:

  • Improving Operational Effectiveness through advanced demand sensing, shrink reduction inventory optimization and merchandizing capabilities.
  • Real-time Supply chain Collaboration.
  • Building Customer Loyalty by helping connect with their customers in a personalized, relevant and timely manner during their shopping experience.

The platform leverages advanced AI and ML capabilities to deliver actionable field-level recommendations. Retail10x team has deep industry experience having worked for some of the leading organizations like Apple, Walmart, Coke, Heineken, Moet Hennessy, SC Johnson and IRI.

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Sonata software has been focused on being a Digital Transformation Partner of choice for customers in Retail, Distribution, Manufacturing, and Travel industries with their unique Platformation methodology, end-to-end digital platforms. This investment is an extension of its endeavour of digital transformation for the retail, distribution and CPG companies by providing them a real-time integrated data rich platform. As a result of the investment Sonata gets exclusive rights, worldwide, to implement and service the R10x platform and market the R10x platform under its own brands.

Commenting on the partnership, Srikar Reddy, MD & CEO, Sonata Software said, “Our strategic business partnership with Retail10x brings great value to the customers in our focused vertical of retail, distribution and CPG by providing them with a platform that leverages the latest in AI, ML and deep learning technologies in accelerating their digital transformation journey. This partnership would further strengthen our singular focus of becoming Digital Transformation Partner of choice in these verticals.”

Read More SalesTech Interview With Ryan MacInnis, Director of Marketing at Notarize

Prasad K R – Founder and CEO of R10x commented, “Sonata’s world-class expertise in digital retail and distribution supply chains will give R10x market leading capabilities in bringing a powerful Retail AI platform to retailers, distributors and CPGs. We are excited to build this partnership as Sonata’s worldwide footprint will help accelerate our growth in US and help R10x enter new markets helping customers realize their Digital transformation goals.”

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SOURCE Sonata Software

Harness Digital Technology To Find And Close Prospects

STS News Desk
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Harness Digital Technology To Find And Close Prospects

Powerful Selling System Generates Response Rates Of Up To 20%

Prospecting, once the bane of a salesperson’s existence, has been reshaped by the advent of digital media such as LinkedIn and e-mail. In DIGITAL PROSPECTING: Finding, Nurturing and Closing Sales with Social Technologies, published by Sandler Training, Mike Jones and Ken Guest share a system for getting in front of decision makers and closing sales at rates unheard of before the online revolution.

The book provides proven strategies for:

  • Boosting prospecting efficiency
  • Harnessing social media and e-mail to develop a consistent stream of quality leads
  • Managing the sales pipeline
  • Territory management
  • Using LinkedIn to get referrals and testimonials
  • Plus many other best practices around prospecting with e-mail

The book supplies an e-mail template for outbound cold calls that has a 10% success rate of getting a reply. For follow-up e-mails, the success rate is 20%.

 Read More: SalesTech Interview with Brandon Atkinson, Chief Operating Officer at Monetate

The structure of the template e-mail is as follows:

  • Pattern interrupt statement  An introduction that represents a clean break with traditional marketing hype Example: “This is William Rogers with ABC Company. I am guessing my name is not ringing any bells.”
  • Pain statements Words that communicate an understanding of the customer’s business issues Example: “Using our inventory system, our clients no longer are frustrated with deliveries being missed.”
  • Negative hook question A closing statement that gives customers the right to say no Example: “I don’t know enough about your business to know if what we do is even worth having a further discussion or not. Let me know either way.”

Read More: SalesTech Interview with Dean Abbott, Co-Founder And Chief Data Scientist at SmarterHQ

The template is a form of reverse psychology. By giving customers the freedom to opt out, it provides a refreshing alternative to typical communications that force the customer to make a choice. “It’s not what the reader is expecting. Pre- supposing the negative takes the pressure off, and you do not sound like everyone else. More importantly, isn’t this honest?” say the authors.

DIGITAL PROSPECTING provides templates for managing every step of the sales process from prospecting to closing. For salespersons and manager, DIGITAL PROSPECTING provides the essential tools for navigating the new digital business landscape.

Read More: Bridgeline Digital Acquires OrchestraCMS Assets from Stantive Technologies Group

SOURCE Sandler Training

Certain Unveils the First Real-Time Event Data Integration Tool

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Certain Unveils the First Real-Time Event Data Integration Tool

Certain Signal allows marketers to unleash true power of event data with hyper-personalized attendee engagement at scale

Certain, an industry leader in enterprise event automation, unveiled Certain Signal an industry-first event data integration solution. Certain Signal empowers sales and marketing teams to take intelligent, real-time action on data captured before and during an event.

Given the massive investment put into events, marketers feel the pressure to achieve transformative results and prove return on investment (ROI). Signal simplifies what has been traditionally a complex task—setting up the right integrations to ensure that event data flows to the right technologies, triggering intelligent and personalized action. This allows companies to create meaningful engagement with event attendees and drive more value and ROI. Additionally, because Signal provides real-time data to adjust and react to, marketing and sales teams can work more closely to achieve overall event goals.

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“Our mission is to help marketers drive measurable results from their events. With Signal, organizations can achieve unparalleled insights to create and customize meaningful experiences that event attendees truly value, and really move the needle in today’s competitive landscape.” said Jon Phillips, VP of Product Management, Certain.

Signal is now available and will empower marketers to:

  • Save time and effort – Reduce the manual effort required in setting up complex integrations. Marketers will see an extremely simplified user experience in setting up field mapping. Additionally, marketers can build integrations across multiple events or series of events instead of having to build from scratch for every single event.
  • Increase personalization with real-time engagement – Marketers will be able to combine the high intent customer and prospect data captured from events with data from other channels to personalize marketing and sales outreach.
  • Make event data meaningful – Through Signal’s rules engine, data captured before and during an event is transformed, based on criteria you set, to inform immediate action.
  • Seamless integrations with third party tools – Signal is easily integrated into popular platforms including Oracle Eloqua and Marketo. [insert quote from third party integrator]

Read More SalesTech Interview With Ryan MacInnis, Director of Marketing at Notarize

Popular Business-Class Text Messaging Software, TextUs, Expands into Europe

STS News Desk
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Popular Business-Class Text Messaging Software, TextUs, Expands into Europe

TextUs, the most popular business-class text messaging software in North America, has expanded internationally. The company has opened its first European office in Krakow, Poland — one of the continent’s fastest-growing tech centers.

Bringing the power of business texting to Europe, TextUs is redefining how businesses communicate in real-time. The platform supports the new way customers engage businesses – on-demand and on their own terms. TextUs eliminates endless cold calls, ignored voicemails, and unanswered emails. It helps professionals boost response rates, communicate faster and build relationships through 1-to-1 conversations.

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The company’s newest headquarters is located in Diamante Plaza, home to Europe’s most prestigious tech, healthcare, and IT organizations. The branch is managed by Jacek Kilian, Global Account Manager of the Year 2015-2018 during his tenure at CRM-superstar, Bullhorn, due to his record bookings, year after year.

Kilian and team will bring TextUs’ passion and authenticity to Europe, making it easy for sales and staffing teams to:

  • Build authentic relationships with customers and candidates via personalized text messaging
  • Boost response rates over phone calls and emails by 800% percent
  • Save time by eliminating wasted voicemails and reducing cold calls
  • Text directly from their computers and their favorite CRM or ATS
  • Optimize results across teams

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“TextUs Europe is an exciting adventure for us,” said TextUs CEO, Ted Guggenheim. “We’ve had such fantastic success in the United States, and we’re extremely excited to move into new territories in Europe. We look forward to working with our new partners to bring the next wave of real-time communications to European customers.”

Read More: SalesTech Interview with Dean Abbott, Co-Founder And Chief Data Scientist at SmarterHQ

SOURCE TextUs

Really Simple Systems CRM Announces the Release of Its Integration With Microsoft Azure

STS News Desk
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Really Simple Systems CRM Announces the Release of Its Integration With Microsoft Azure

Top small business CRM vendor, Really Simple Systems, has announced the release of its integration with Microsoft Azure, enabling customers to enhance their security and simplify systems’ access.

The integration means companies can now control access to their Really Simple Systems CRM system using Microsoft Azure’s Single Sign-on feature, as part of the Azure Active Directory.

For organizations using cloud applications, this development provides a robust centralized identity solution, keeping up with today’s security and compliance requirements. Using Azure’s Single Sign-on helps reduce user friction and increases security with a password-less authentication.

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The Microsoft Azure Active Directory enables a cloud hybrid approach that works with your Really Simple Systems CRM and other integrated apps. This means organizations can take advantage of the control, visibility, and security capabilities of Azure whilst retaining and expanding their existing IT systems.

John Paterson, Really Simple Systems’ CEO, commented: “Our Enterprise customers who want high levels of security alongside the benefits of being able to sign on to all their applications from one dashboard, can now include integrated CRM systems to their security policy. Microsoft Azure will provide CRM users with better data security and compliance.”

Read More: SalesTech Interview With Anthony J. Cresci, VP Business Development And Operations, Theta Lake

Really Simple Systems’ integration with the Microsoft Azure Active Directory comes at a time when data security is rarely out of the headlines. The development helps support compliance with the EU’s General Data Protection Regulation (GDPR) and the USA’s Health Insurance Portability and Accountability Act (HIPAA).

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