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The Trade Desk Partners with Samba TV to Unify Digital and TV Media Strategies for the World’s Largest Advertisers

Sales & Marketing

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May 2, 2019

The Trade Desk Partners with Samba TV to Unify Digital and TV Media Strategies for the World’s Largest Advertisers

Marketers Gain Access to TV Commercial Data to Optimize AD Campaigns Across Devices

The Trade Desk announced that it has selected Samba TV, a leader in global TV data and analytics, to help power The Trade Desk’s Planner, a cross-device advertising planning tool for digital and Connected TV campaigns.

This partnership helps marketers forecast cross-device reach and frequency across campaigns that span TV and digital, and also segments audiences that switch viewership from traditional TV to streaming video and other digital media. In doing so, the combined offering from Samba TV and The Trade Desk will allow marketers to maximize campaign reach and ROI by integrating planning, targeting, and measurement across all screens and devices. At the same time, advertisers will have the ability to build plans modeled by how often an ad is served to consumers, optimizing relevance and frequency.

Samba TV’s commercial exposure data will be exclusively available on The Trade Desk’s Planner tool, which is available to over 46,000 advertisers. This data will be leveraged by advertisers as an integrated part of The Trade Desk’s advanced audience modeling capabilities which projects to 80 million households in the United States.

“Incorporating Samba TV’s rich insights directly into our Planner tool streamlines omnichannel media buys for our clients,” said Brian Stempeck, Chief Strategy Officer, The Trade Desk. “We can now identify opportunities for incremental reach, frequency, and GRPs to optimize both linear and digital TV buying.”

“Making TV audiences more measurable and accessible are core tenets of Samba’s mission and with The Trade Desk we know that thousands of brands will design media plans within the platform they depend on to activate billions of impressions every day,” said Ashwin Navin, CEO, and co-founder of Samba TV. “This integration is a natural extension of the work we have done with The Trade Desk for the last several years, allowing us to reach TV audiences at census-level scale utilizing the largest and most representative TV data set at the core.”

“Integrating Samba’s advanced TV audiences into The Trade Desk platform will allow us to plan and activate in real-time and thus drive efficiency and performance for our clients in the US as well as abroad,” said Steve Katelman, EVP Global Strategic Partnerships at Omnicom.

Additional benefits include:

Extending reach by using cross-screen reach and frequency metrics to plan and automatically optimize TV campaigns
Providing the ability to target viewers who were either exposed or unexposed to a brand’s TV commercials
Enabling advertisers to reach elusive TV audiences such as Cord Cutters, OTT Streamers, and Light TV Viewers

InsideSales.com Bolsters Leadership Team to Fuel Company Growth

Sales & Marketing

STS News Desk

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May 2, 2019

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InsideSales.com Bolsters Leadership Team to Fuel Company Growth

Former Leaders from Adobe, Qualtrics, Domo and Omniture Strengthen Company’s Corporate Strategy, Increase Enterprise Customer Focus

InsideSales.com, the only AI Sales Platform powered by Collective Intelligence, has added a new Chief Marketing Officer, Chief Customer Officer, Vice President of Operations & Go-to-Market Strategy and Vice President of Analytics & Execution to its leadership team. The growth of the leadership team will position the company to better serve its expanding global customer base, increase market awareness in the enterprise space and provide industry-leading solutions which scale revenue through improved sales intelligence.

“The growth of InsideSales.com is accelerating as it leads a major transition in B2B sales technology, by using sophisticated AI powered by Collective Intelligence from across its customer base to help companies drive revenue”

“The growth of InsideSales.com is accelerating as it leads a major transition in B2B sales technology, by using sophisticated AI powered by Collective Intelligence from across its customer base to help companies drive revenue,” said Chris Harrington, COO of InsideSales.com. “To build on this momentum, I am thrilled to welcome Matt Langie, Steve Dixon, Rob Stanger and Josh Wyatt. Each of these leaders will help execute our mission of providing enterprise solutions with data-driven insights to guide sales teams to build better pipelines and close more of the right deals.”

Matt Langie joins InsideSales.com at a time of strong market momentum and growth. As Chief Marketing Officer, he will be responsible for elevating the InsideSales.com brand and increasing market awareness. Langie has over 20 years experience in B2B software and technology marketing. He previously led the global product marketing team which grew Omniture from $120 million in annual recurring revenue to a $1.3 billion business through its acquisition by Adobe during his tenure. He has also led marketing for high-growth, VC-funded startups as well as business development for the software technology research lab at Intel Corporation.

Steve Dixon brings more than 25 years of experience to the InsideSales.com Chief Customer Officer role. Previously, he served as SVP of Customer Experience and Operations for Vivint SmartHome. During Dixon’s tenure with Vivint, customer growth increased by nearly 250% and customer retention improved by 20%. At InsideSales.com he will lead the customer success team responsible for customer onboarding, solution architecture, relationship management and customer support.

Rob Stanger, appointed Vice President of Operations & Go-to-Market Strategy, has led company growth and go-to-market strategies for some of the most respected organizations in the world. Most recently, Stanger was Sales Operations Director at Qualtrics, where he led teams to sales success through years of intense hypergrowth. At InsideSales.com, he will oversee the sales operations organization to drive continued enterprise growth.

Josh Wyatt joins InsideSales.com to oversee the company’s analytics and data strategy as Vice President of Analytics and Execution. Prior to InsideSales.com, Wyatt led the analytics & business operations at Domo, Inc. where he ran an internal development team that created metrics and web applications for fueling best-in-class enterprise retention rates, culminating in the company’s initial public offering.

Smartcalls – Voximplant’s Web Service for Creating Outbound Call Campaigns – Has Become All-in-One Solution for Call Process Automation

Sales & Marketing

STS News Desk

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May 2, 2019

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Smartcalls – Voximplant’s Web Service for Creating Outbound Call Campaigns – Has Become All-in-One Solution for Call Process Automation

Smartcalls becomes the end-to-end tool for call processing automation that allows businesses to easily design flexible inbound and outbound call campaigns without programming

Voximplant, the serverless cloud communications platform and one of five finalists for the Best Application of AI at Enterprise Connect 2019, announced that a new version of Smartcalls, its popular service for easily creating and executing outbound call campaigns. New capabilities of Smartcalls make the service an all-in-one tool for call process automation. Smartcalls now supports inbound call processing for businesses and marketers building smart IVRs using the Smartcalls visual editor, in addition to the previously available tools for outbound call campaign automation.

Smartcalls is a solution built for sales and marketing departments, and offers API integration with third party services – including CRMs. It delivers capabilities including real-time speech recognition and speech synthesis (powered by WaveNet from Google) that enables businesses to build human-friendly and completely customizable communication scenarios. Smartcalls also supports SIP protocols for integration into existing telephony infrastructures, whenever a company needs to forward a customer call to a live agent.

“With today’s release, Smartcalls becomes an all-in-one tool for call processing automation – you can make an outbound call according to your business requirements and connect the caller ID used for the call to a scenario that will be handling inbound calls,” said Alexey Aylarov, CEO of Voximplant. “Scenarios are created in an easy-to-use, no-programming-necessary visual editor to simplify and speed up the whole process. Natural language processing services like Google Dialogflow can also be used to make more advanced scenarios.”

All new features of Smartcall were fully integrated into the toolbox of Bitrix24 CRM. “The Smartcalls integration with Bitrix24 CRM has enabled for business not just interactive IVR, but also voice scripts. Now managers can fully automate their operations inside the sales funnel. For example, coordination with a merchant logistics, reminders about time booked in a car service or beauty salon, performance assessment etc.”, said Sergey Vostrikov, head of marketplace and integrations of Bitrix24. “That means machine learning technologies began to benefit not only for the majors, but also for small and medium businesses. Constant operating costs reducing is vital for such ventures. For example, in terms of calls with customers and upholding lifetime customer value.”

Read More: Bright Pattern Cloud Contact Center Software Selected By The Market-Leading BPO, The Connection

Setting up global business communications should be a straightforward, painless process. That’s why Smartcalls chose Voxbone, the leading Communications as a Service (CaaS) provider, to be their infrastructure voice partner. As a result, businesses will be able to start using Smartcalls immediately from 65+ countries around the world. Smartcalls customers will also benefit from Voxbone’s fully compliant, fully dependable voice infrastructure, and the best-in-class connectivity and scalability of the Voxbone network.

“With Voximplant’s Smartcalls and Voxbone, any business can build and operate a global contact center within minutes.”said CEO of Voxbone, Itay Rosenfeld. “We give you access to the massive infrastructure and functionality of a large-scale contact center solution, with no upfront investment or coding required. Smartcalls + Voxbone makes your business local anywhere you wish to expand, and scales elastically no matter how fast you grow.”

Sustainabile Commerce through Artificial Intelligence

Guest Authors

Brian Wallace

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May 2, 2019

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Sustainabile Commerce through Artificial Intelligence

Artificial intelligence may seem like nothing more than the latest business buzz phrase, but chances are you have interacted with AI in the past week and you didn’t even know it. AI has the ability to analyze vast amounts of data and give us answers we could not have come up with on our own, at least not in the short time it takes artificial intelligence to comb through a massive amount of data and pick out the relevant points. This type of data analysis has major implications for a wide array of problems in the business world. One of the most promising areas AI is transforming is the supply chain.

Supply Chains Are Difficult To Manage

eCommerce has taken over the retail world. Shoppers now have more options than ever. This presents unique challenges for retailers, because if you make even the slightest error your customers have plenty of other choices. Many customers shop on the basis of shipping options – 75% would choose another retailer over Amazon if they were offered better delivery options. Customers want:

Updates on shipping progress
Flexible delivery options
Faster deliveries
Real-time visibility of delivery

Unfortunately, all these options also mean that 90% of customers will expect a full refund and will take their business elsewhere if they don’t get delivery on time, as expected.

So the options are to keep an excess of inventory on hand for orders that haven’t yet been placed and to ship them out the very second they are ordered, or risk losing customers by not having merchandise on hand and sending it immediately.

Artificial Intelligence Fills In The Gaps

AI can be a major advantage to retailers here. It can learn buying patterns to enhance the supply side of eCommerce, only buying the inventory needed to fulfil sales forecasts. AI can also streamline shipping routes so that more deliveries can go on a single truck and they can all get there faster and more efficiently.

Algorithm-enhanced shipping can cut $400 million a year out of eCommerce’s shipping costs, while also cutting CO2 emissions by 100,000 metric tons per year. UPS Orion is a prime example of using this type of artificial intelligence to cut waste from the shipping system.

AI can also reduce costs to the entire eCommerce system by allowing shared data to pinpoint inefficiencies in the system. Altering production schedules in the supply side can save on excess labor costs as well as excess energy costs. Knowing when to fix vehicles and do preventative maintenance can prevent costly breakdowns and delays in shipping. AI can free workers from repetitive tasks, freeing their energy for more pressing matters.

Learn more about how artificial intelligence can streamline the supply chain from this infographic.

CompTIA Cloud Essentials+ Beta Exam Launched

STS News Desk

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May 1, 2019

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CompTIA Cloud Essentials+ Beta Exam Launched

CompTIA, the leading provider of vendor-neutral skills certifications for the global technology workforce, has launched a beta exam for its CompTIA Cloud Essentials+ credential.

CompTIA Cloud Essentials+ validates the knowledge and skills required to make business decisions about cloud products and services. The certification is intended for both business and technology professionals responsible for evaluating the business value of cloud technologies and making informed decisions and recommendations for their organization.

“The cloud has sparked an evolution in thinking about the role of technology; from a behind-the-scenes tactical tool to a valuable strategic asset that turns businesses into digital organizations and makes greater innovation possible,” said Dr. James Stanger, chief technology evangelist for CompTIA.

“But to unlock its true value decision-makers must have a clear understanding about cloud technologies and their potential business impacts,” Stanger continued. “Individuals who are CompTIA Cloud Essentials+ certified have demonstrated that they have the knowledge and skills to make informed decisions and recommendations on the business case for the cloud.”

The CompTIA Cloud Essentials+ beta exam has been significantly changed and updated with 80 percent to 90 percent new content that addresses market demand and employers’ needs for professionals with validated cloud business skills. Areas covered in the exam include:

The components of what should be included in a comprehensive cloud assessment.
The business, financial and operational aspects of implementing cloud-based technologies.
Security, risk management and compliance threats and solutions evaluated from a business perspective.
New technology concepts, such as data analytics, the Internet of Things and blockchain, and how they relate to cloud services.

“These concepts are now covered in great detail in the certification exam,” said Kristin Ludwig, director, product management, CompTIA. “CompTIA is unique in that we approach these issues from a vendor-neutral perspective. That’s a critical differentiator because many organizations have embraced a multi-cloud environment employing the services of multiple cloud vendors.”

CompTIA recommends that candidates for the beta exam have between six and twelve months of work experience as a business analyst in an information technology environment with some exposure to cloud technologies.

Individuals who earn a passing score on the beta exam will become CompTIA Cloud Essentials+ certified. Beta test takers will be notified of test results after the launch of the official new exam, which is scheduled for mid-November.

The CompTIA Cloud Essentials+ beta exam (CL1-002) is priced at $50 (USD) and is available worldwide (except for China and India) in an English language version. To register for the beta exam visit http://www.pearsonvue.com/comptia/.

The Computing Technology Industry Association (CompTIA) is a leading voice and advocate for the $5 trillion global information technology ecosystem; and the more than 50 million industry and tech professionals who design, implement, manage, and safeguard the technology that powers the world’s economy. Through education, training, certifications, advocacy, philanthropy, and market research, CompTIA is the hub for advancing the tech industry and its workforce.

CompTIA is the global leader in vendor-neutral technical certifications in skills ranging from IT support and networking, to cybersecurity and cloud computing. More than two million CompTIA certifications have been awarded to technology professionals around the world. Operating in more than 100 countries, CompTIA works closely with thousands of academic and training partners to ensure students and professionals have the tools they need to enter and excel in the tech workforce.

Read More Sales Technology News: Cheetah Mobile’s ‘Big Boss’ Robot Shows…

7 Highest Earning Category for Android Mobile Apps

Guest Authors

Manan Ghadawala

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May 1, 2019

0

7 Highest Earning Category for Android Mobile Apps

Like us, there are many people who have a curiosity in their mind how a free app can receive such a high value in the market. We all simply download it from Google Play and App Store. Actually, it is the trick of the mobile app development company to make money from the app in other ways.

Nowadays people are showing their interest in the Web Series. Thus, different online apps like Netflix, Showbox, Crackle, and others have been introduced. But for this, you have to pay a monthly subscription fee.

In contrast to movies, Web Series are far shorter and engaging. We also order Fast Foods and snacks from a long distance popular restaurant and café to enjoy at home.

According to Statista, it has been shown that the apps which provide the services at minimal or free of cost are the leading gross today in the world.

App revenue statistics reveal that in the last year almost 3.8 million mobile apps have been downloaded from Google Play, and App Store. If it continues like this, it is expected that the total revenue of the mobile apps will exceed $190 billion within 2020.

Now, 10% of smartphone users are willing to pay for an application or subscription or enjoying uninterrupted entertainment. But they invest only for such applications which are unique in its functionality, performance, and quality. This makes a 98% profit of designing and introducing the application.

There are many other factors as well like app monetization and Augmented-reality Apps For Android rewarded videos which are important for continuous earning of the app. In this article, we will let you know about the most successful app categories. So, let’s get started.

1. Advertising

Advertisement always has a great impact on our lives. Thus, mobile apps developers are designing a mobile app with lots of ads. This is helpful in receiving money on per display, per install, per click and per impression. There are 5 ad variants which can be utilized in mobile apps. They are banner, video, interstitial, native and incentivized. The descriptions given below will clarify how these have become earning apps:

Incentivized ads

We all wish to get rid of unusual advertisements which interrupt our game and entertainment. But, the reward is the attracting thing for us, right? Therefore, such ads become the first choice for developers with some pop-up actions like poll filling or content sharing. It increases app loyalty along with in-app sponsorship and currencies.

Interstitial app

It is the full-screen ad which pop-up for a specific time. It is specifically displayed during the opening and closing of the app. It offers only two tabs to the user- one for closing and another is for checking. Clicking on both of these tabs add some earning value to its revenue.

Native add

It will denote exactly how much money do apps make per ad because it is the only ad which is integrated with the app. It is sponsored with some special videos and contents for any particular product or brand. As it will get popularized, the monetization model of the app will automatically increase.

Video ad

It is the most interesting among others. Though it starts automatically but has a manual pause. If any user watches it till its end, some reward points will be provided to the user and will add some monetary points to its developers.

Banner ad

It is specifically designed so that the user can enjoy any mobile app seamlessly. It is placed on the bottom or top of the Smartphone screen. Though, it is less intrusive still clicking on this will be a profit for the developers.

2. Referral Marketing

It is somehow similar to the advertisement of in-app for monetizing the app. It is one of the top app categories by revenue which is helpful for making money through apps. It is even considered as the affiliate marketing in which the informational contents of any affiliate company are placed in specific mobile apps. The profit from this category is completely depended upon the number of installs and clicks it received. Basically, you can earn money via CPA (Cost-per-Action).

3. Freemium model and in-app purchase

Mobile games apps are the best legit money making apps because it has been designed with this specification. Rather offering any subscription charge, they offer the sale of physical or virtual items. These are all loaded with the opening of new content of the app, block ads, and additional bonuses. Performing any action completely means helping the app owner to get a commission for it.

4. Subscription Model

It is the most common model used by the developer to make a way of earning money from the app. It is one of the most popular app categories android which is trendiest! The revenue stream has been classified according to the specific time period for the year- annual, monthly and weekly.

You may have been familiar with this model for using any cloud services provider for video and audio. Consumers receive accessibility while on the other hand, the owner gets money!

5. E-commerce

It is the most booming industry where physical items are being sold and bought. E-commerce is only helpful for consumers, and this statement confuses you, right? You might have thought about how to make money from mobile apps for shopping like Amazon. All of the logistics including selling, buying, and delivery are incorporating the owner to make a profit from it. You get some discounts, rewards, and cash back and they also earn some profit on each processing. It’s so simple.

6. Crowdfunding model

According to the statista app, this new-comer will rock the trend of app monetizing with its fairways. It is still developing its innovative way so that it can be unique and easily stand out from its crowd. The main motto of it is to monetizing any app at free of cost.

7. Email Marketing

It is the most profitable strategy for any industry. You can say “The Traditional Technique” which assists you in collecting data and sharing corresponding materials for marketing. This was one of the most popular app categories 2018 which is extremely helpful during app notification of news, rewards and new features.

Hope, now you have understood that app is not free at all. They are a way to earn some digital money or cryptocurrencies. But mobile apps company is still focused to make the people’s job easier to bring a completely new world of digitalization not only to make money.

Bright Pattern Cloud Contact Center Software Selected by the Market-Leading BPO, The Connection

Lead Distribution & Call Management

Sudipto Ghosh

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May 1, 2019

0

Bright Pattern Cloud Contact Center Software Selected by the Market-Leading BPO, The Connection

Bright Pattern, a leading provider of omnichannel cloud contact center software for innovative companies, selected by The Connection, premier BPO for Fortune 500 companies

Bright Pattern “makes The Connection” by transitioning The Connection, market leading BPO from outdated on-premises-based technology to the cloud to benefit from instant innovation, reliable uptime, flexibility, and scalability. The Connection has been in the CX space for over 36 years and its client list includes everything from Fortune 500 companies to small businesses. The company provides a wide range of CX services and primarily focuses on call center outsourcing.

The Connection needed to move from the current legacy system to a more robust CX platform. They wanted to provide customers a full suite of omnichannel solutions, including SMS/text, web chat, and a self-service IVR. “We were extremely entrenched in the [old] technology,” said Ken Unruh, CTO of The Connection.

He added, “But we needed to get into something that was more flexible and scalable.” So, after 20 years with its legacy provider, the search was on to find a new CX platform provider.

Bright Pattern’s flexible platform and ability to leverage open APIs allow The Connection to do what it does best—be a large-scale BPO provider but continue to act as a boutique CX shop. “It’s been a great fit…both with the business relationship and operationally, plus our culture as well,” confirmed Unruh.

The Connection has even more flexibility to leverage tools like speech analysis and AI, plus newer channels like SMS and web chat. The Connection has also implemented a self-service IVR, resulting in an 80% call deflection rate. Additionally, with Bright Pattern’s streamlined UI, the company has seen big improvements in key metrics, like reduction in Average Handle Time (AHT) by 20 to 30 seconds.

“We really feel like Bright Pattern is helping us be successful. After evaluating the CX landscape, other competitors could not function like Bright Pattern,” declared Unruh.

Companies of all sizes select Bright Pattern to support their customer care organizations because of its simplified yet robust omnichannel platform, enterprise functionality, cloud-first architecture, and the ability for business users to make modifications without needing professional services. Bright Pattern was recently recognized by Ovum as a market challenger and by Gartner as a leader in the Call Ceter FrontRunners Quadrant.

LivePerson Conversation Builder Launched to Assist Technologists with Bot Building

STS News Desk

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May 1, 2019

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LivePerson Conversation Builder Launched to Assist Technologists with Bot Building

Launch Customers, Including Fortune 500 Telecommunications, Marketing and Travel Companies, Have Used LivePerson Conversation Builder™ to Train Non-technical Staff and Create Customer-Facing Bots in as Little as 24 Hours

LivePerson has announced the general availability (GA) of its new Conversation Builder technology, the world’s first all-in-one platform for building enterprise-scale chatbots. LivePerson is a leading provider of conversational commerce solutions for Fortune 500 companies.

What is LivePerson Conversation Builder?

Conversation Builder is a dramatically faster way for brands to create conversational AI. With an entire toolkit to test, deploy, and improve chatbots in one closed-loop platform and allowing nontechnical users to assist in the development, Conversation Builder slashes the build time from a typical six weeks to as little as one day.

The software general availability follows a successful early adopter program, in which leading enterprise companies saw spectacular results, including milestones such as:

An onboarding where 30 contact center staff were successfully trained to build chatbots in a single session
A one-day project to concept, build, test and deploy a bot for customers, which was ready that same day
Integration into multiple messaging platforms — the “build once, run many” approach that multiplies the value of enterprise automations running on LivePerson
With brands under increasing pressure to provide great service and AI engineers hard to hire, Conversation Builder taps into an underutilized resource — the contact center staff who sell to and service customers all day — and empowers them to assist the technical team in building and improving chatbots. By encapsulating their extensive knowledge in the AI, brands can offer higher quality support — AI trained by personal, local and onshore experts — and avoid the false economy of low-cost offshoring that frustrates many customers.

Alex Spinelli, CTO at LivePerson, adds, “This is an important step in our mission to transform the way brands and consumers connect to each other. Conversation Builder delivers the closed-loop process and nontechnical accessibility that brands need to scale up their conversational commerce. At LivePerson, we’re empowering the world’s largest brands to deliver messaging — powered by an intelligent mix of automation and humans — to billions of consumers.”

The general availability of Conversation Builder puts in place a key component of LivePerson’s Maven™ AI engine, which has been engineered from the ground up to deliver the comprehensive range of capabilities that brands need to deploy conversational commerce at a massive scale. Conversation Builder introduces two critically important innovations:

The first “closed loop” for enterprise bot building and deployment: a fully integrated, end-to-end system to build, run, and optimize bots, which slashes the time needed from multiple weeks to less than one day.

A “no coding needed” approach that empowers nontechnical staff: millions of care agents in contact centers worldwide can build enterprise automations instead of small in-house teams of AI specialists that are often overwhelmed and inadvertently bottleneck the process today.

These two advances in AI creation solve a pressing challenge as conversational commerce becomes ubiquitous. Conversation Builder enables large brands to transform their chatbots from smaller-scale experiments to a robust production infrastructure that can accurately answer millions of consumer messages on a wide range of topics.

Before today, the AI loop was extremely slow and fragmented with multiple separate human teams — AI specialists, engineers, operations and customer care — using multiple tools with awkward handoffs between them. The unwieldy process meant that each optimization opportunity to improve the chatbot could take upward of a month’s time from start to finish. Conversation Builder brings all this into one platform with impactful results: a one-day build time and optimization loops measured in hours instead of weeks.

LivePerson’s comprehensive system also includes natural language understanding (NLU), giving brands a single place to build enterprise automation from the ground up. For brands that have existing investments in conversational interfaces, Conversation Builder is an open platform and NLU-agnostic so it can import those intents and flows. Companies can then leverage that work and maximize the ROI of those projects while building further on it with Conversation Builder’s one-stop, closed-loop environment, and the ability for nontechnical staff to make rapid improvements at scale.

To further increase ROI, Conversation Builder automation can run across the widest range of consumer messaging endpoints, thanks to deep integration with LiveEngage™, including SMS, web, in-app and the major messaging apps from Google, Facebook and LINE. It also includes out-of-the-box enterprise integrations to common platforms such as Shopify and Salesforce CRM, as well as prebuilt automation for a variety of vertical industries, which further accelerate the already short time it takes to deploy.

Conversation Builder caters to the various enterprise AI stakeholders — IT, operations, care, marketing, and sales — via user personas, which allow the right access level and appropriate user interfaces to do their work, including building, testing, visualization, intent creation and dialog creation. This allows brands to bring great conversational design discipline into the AI-building process as engineers and nonengineers can simultaneously work side by side in one system. This is tremendously faster than the old approach, which was plagued by awkward handoffs and major bottlenecks.

A key part of the impact of Conversation Builder — the ability for a large group of contact center staff to learn it and get results in literally a single day — is due to its carefully designed, user-friendly interface. LivePerson used its unrivaled understanding of enterprise conversational commerce and real-life agent workflows to make the user experience for agents intuitive, familiar and quick to learn.

LivePerson’s conversational commerce solutions are uniquely flexible, with a comprehensive set of over 40 APIs and the ability for brands to choose from ready-built automations and NLUs or AI built elsewhere. LivePerson Conversation Builder is generally available, worldwide, today. For more information, see www.liveperson.com/conversationbuilder.

Optimal Blue Extends Social Media Platform with Integrated Publishing Capabilities

Web & Social Prospecting Tools

STS News Desk

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May 1, 2019

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Optimal Blue Extends Social Media Platform with Integrated Publishing Capabilities

Optimal Blue, the leading provider of secondary marketing automation and services, announced the release of their powerful social media publishing tool. Optimal Blue’s publishing solution was released with complete integration to the unique monitoring, audit, and collaboration capabilities of their comprehensive social media platform, the only all-in-one platform designed specifically for the needs of the mortgage industry.

“Social media is an extremely powerful business development tool for today’s originator,” explained Michael Stallings, Vice President of Comergence by Optimal Blue.

“By leveraging modern automation through our end-to-end social media platform, originators not only exceed regulatory expectations, (but) they can (also) efficiently communicate their value proposition and gain a significant competitive advantage at both the corporate and loan officer level.”

Using a library of approved templates and other corporate assets, the publishing tool enables loan officers to schedule and post relevant content to any of their social networks with ease. Users benefit from an intuitive publishing schedule that makes the process of arranging social interactions across the organization effortless. A built-in calendar manages posts across all profiles, networks, and campaigns, while detailed reports track engagement metrics across all social networks.

Unlike any other service being offered in the mortgage space today, Optimal Blue’s social media platform is developed around the NMLS database. It is pre-loaded with every mortgage professional in the country, enabling originators to quickly take advantage of the solution without the burden and hidden cost of user administration.

Optimal Blue’s end-to-end, fully automated social media platform also allows originators to manage the social networking activities of their loan officers through monitoring, audits, and collaboration. Automated, ongoing monitoring enables real-time oversight of social activity and proactively identifies mortgage-specific trigger terms and keywords to isolate compliance concerns that may require remediation. On-demand audit reports aggregate trends within an integrated portal, so management can easily view the organization’s digital presence and assess all compliance findings. Corporate campaign enrollment, team content sharing, and multi-network posting are also made possible through advanced collaboration tools.

Neustar Names Gregg Galletta to Lead Data Strategy

Native & Programmatic Advertising

Sudipto Ghosh

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May 1, 2019

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Neustar Names Gregg Galletta to Lead Data Strategy

Last week, Neustar, Inc. announced the appointment of Gregg Galletta as Vice President of Data Strategy. Gregg Galletta will lead the overall data strategy which fuels Neustar’s Identity Resolution solutions, including the OneID platform. He will report to Neustar Senior Vice President, Chief Data and Analytics Officer, Venkat Achanta.

“Accurately identifying consumers at scale both offline and online is a big challenge for brands,” said Venkat Achanta. Venkat added, “Galletta’s experience in launching innovative identity and data products brings immense value not only to Neustar but to the brands we work with who are in need of actionable identity intelligence.”

In addition to leading the overall data strategy for Neustar’s Identity Resolution solutions, Galletta will help to expand the company’s authoritative identity and attribution platform connecting people, places and things as part of Neustar’s Data Analytics organization.

Gregg Galletta is a veteran of digital marketing, having spent over twenty years working at the forefront of the industry across such areas as e-commerce, digital media advertising, and data-driven marketing. Previously, he was President of ALC Digital where he focused on driving the convergence of traditional direct marketing and digital marketing. He led company growth, launching innovative identity and data products that resulted in capturing new markets and significant revenue growth.

“With the market maturing, privacy regulations tightening and the support of third-party cookies continuing to decline, there could not be a better time to join the Neustar team,” said Galletta. “I am thrilled to be an integral part of a team that is unlike any other in the industry, helping brands prioritize identity and first-party data strategies.”

Earlier in his career Galletta played pivotal roles at organizations such as, iBill, acquired by Intercept Payment Solutions, and Linkshare acquired by Rakuten. Additionally, Galletta ran the media sales organization at Marchex, where he consistently grew revenue and overall growth of the sales organization. More recently at Equifax, as Vice President of Digital, Galletta played a key role launching their IXI digital division, which has become the dominant data source in financial services.

The Neustar OneID® system delivers actionable identity intelligence corroborated through billions of daily transactions across digital traffic, global communications, customer interactions and verifications.

Neustar, Inc. is a leading global information services provider driving the connected world forward with responsible identity resolution. As a company built on a foundation of Privacy by Design, Neustar is depended upon by the world’s largest corporations to help grow, guard and guide their businesses with the most complete understanding of how to connect people, places and things.

The Trade Desk Partners with Samba TV to Unify Digital and TV Media Strategies for the World’s Largest Advertisers

InsideSales.com Bolsters Leadership Team to Fuel Company Growth

Smartcalls – Voximplant’s Web Service for Creating Outbound Call Campaigns – Has Become All-in-One Solution for Call Process Automation

Sustainabile Commerce through Artificial Intelligence

Supply Chains Are Difficult To Manage

Artificial Intelligence Fills In The Gaps

CompTIA Cloud Essentials+ Beta Exam Launched

7 Highest Earning Category for Android Mobile Apps

1. Advertising

2. Referral Marketing

3. Freemium model and in-app purchase

4. Subscription Model

5. E-commerce

6. Crowdfunding model

7. Email Marketing

LivePerson Conversation Builder Launched to Assist Technologists with Bot Building

Launch Customers, Including Fortune 500 Telecommunications, Marketing and Travel Companies, Have Used LivePerson Conversation Builder™ to Train Non-technical Staff and Create Customer-Facing Bots in as Little as 24 Hours

What is LivePerson Conversation Builder?

Neustar Names Gregg Galletta to Lead Data Strategy

Popular Posts

The Trade Desk Partners with Samba TV to Unify Digital and TV Media Strategies for the World’s Largest Advertisers

InsideSales.com Bolsters Leadership Team to Fuel Company Growth

Smartcalls – Voximplant’s Web Service for Creating Outbound Call Campaigns – Has Become All-in-One Solution for Call Process Automation

Sustainabile Commerce through Artificial Intelligence

CompTIA Cloud Essentials+ Beta Exam Launched

7 Highest Earning Category for Android Mobile Apps

LivePerson Conversation Builder Launched to Assist Technologists with Bot Building

Neustar Names Gregg Galletta to Lead Data Strategy

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