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Cut the Lines! Billfold Enhances the Guest Experience with Innovative Cashless Payments — So Partygoers Have More Fun

No matter the format, live events and festivals often have one thing in common: Want a drink? Get in line.

The slow march to the bar or food stands, followed by the minutes required to order and pay, is commonplace at festivals, venues, and other well-attended happenings, detracting from the customer experience. Billfold, an RFID point-of-sale for high-volume service, is designed specifically for these moments, making waiting a thing of the past.

At over 400 events, Billfold has boosted patron spending up to 67%.

Billfold is the product of two veteran operators, Stas Chijik and Benjamin Roshia, who specialized in large-scale events in New York City. Stas and Ben are best known for launching the food and beverage operations at the 85,000 sq. ft. mega venue, The Brooklyn Mirage / Avant Gardner. After years of successful events and a constant drive for efficiency, they tackled the final pain point in their bottom line: the glacial speed of transactions and the resulting customer wait times.

“We’ve catered and operated events since 2008, and our area of expertise is high-volume beverage service. In 2012, we began specializing in warehouse parties and became partners in high production value events that took New York by storm, growing rapidly from 1,000 to 10,000 attendees per event,” says Stas. “We saw that payments were taking up too much time and affecting sales.” A traditional point-of-sale (known as POS) takes bartenders at least a minute to run a card and get a signature, and that’s after the patrons have already held up the line, fumbling through their wallet or purse.

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The partners realized that RFID wristbands might be the solution. RFID (radio frequency identification) uses electromagnetic fields to identify tags attached to objects, in this case a wristband worn by an event attendee. In search of an RFID vendor, they went to events to see how other systems worked. They were faster, but created even more pain points. Customers had to add credits to their wristbands  in one line, then spend in another. Many simply gave up on this repetitive process of topping up their wristbands. Stas and Ben decided to build a POS that fully addressed their needs and did not create barriers to spending, developing what is now Billfold.

Unlike top-up RFID systems, Billfold creates a secure connection to a patron’s credit or debit card at a self-serve kiosk or online, which takes about 30 seconds. From then on, it’s head to the bar, order and pay in a matter of seconds, and off to the dance floor. “We needed it to be seamless and intuitive,” says Ben. “So we created a system that’s easy to learn for attendees and staff. The system can generally be set up with less than a week’s notice, it works with existing inventory software, and it’s priced to fit venue budgets, something most RFID systems can’t provide. It works for all aspects of an event, from food vendors to coat check and merch.”

Billfold enables each bartender to process as many as 200 orders per hour. The transactions take less than 5 seconds with no printing checks or flipping a screen to capture signatures. The customer-facing screen is split: one third shows the order and the rest is an advertising space offering drink specials or sponsored products during key decision-making moments. Billford runs sales in real time, allows event organizers to centralize cash, and simplifies reconciliation with straightforward readable reports. The system also offers live data on individual locations within a venue or festival, as well as individual staff sales, to assist management in correcting any problems.

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Billfold gives operators, event organizers, and sponsors valuable first-person data about actual purchasing behavior on site. It links emails to purchases, so that organizers can follow up with targeted offers tailored to their customers’ habits. This data can also be used to create instant product pushes. If a certain beverage isn’t selling as anticipated, organizers can trigger a flash sale and promote it on the customer-facing screens. Leftover inventory can influence profitable specials.

One recent example: The team was running a 27-hour New Year’s Eve party. After the midnight toast, they were dismayed to see cases of champagne left over. They whipped up an on-the-fly mimosa special, displaying it to Billfold’s customer-facing screens. “We sold 327 mimosas in the first hour,” recalls Ben.

In the competitive market of live events and festivals, Billfold offers a key solution to the longevity of the industry, helping keep festivals and entertainment venues hopping. “We’ve taken everything we’ve learned into building a point-of-sale system that won’t drive staff crazy, and that customers actually appreciate,” Ben reflects. “With Billfold we created a set of tools that allow operators and organizers to maximize revenue with zero friction,” so they can focus on creating amazing experiences.

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Box Sets New Standard for Intelligent Content Security in the Enterprise With Box Shield

New Intelligent Threat Detection and Prevention Controls Built Natively into Box

Box, Inc. a leader in Cloud Content Management, announced Box Shield, a set of new content security controls and intelligent threat detection capabilities that enables enterprises to power secure collaboration and workflows around their most valuable content in the cloud. Built natively into Box, Box Shield helps prevent accidental data leakage, detects potential access misuse, and proactively identifies relevant threats.

“The pace of business today demands that every enterprise move its content to the cloud to power collaboration and drive business processes both inside and outside the organization. Box Shield is a huge advancement that will make it easier than ever to secure valuable content and prevent data leaks without slowing down the business or making it hard for people to get their work done,” said Jeetu Patel, Chief Product Officer at Box. “With Box Shield, enterprises will receive intelligent alerts and unlock insights into their content security with new capabilities built natively in Box, enabling them to deploy simple, effective controls and act on potential issues in minutes.”

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“Today’s competitive environment demands greater alignment between security and the business. Enterprises need an integrated approach to security that is woven into the fabric of their business processes,” said Lakshmi Hanspal, Global Chief Information Security Officer at Box. “Box Shield brings adaptive security controls and threat detection directly to workflows in Box with easy-to-use, built-in controls that help reduce risk and empower the business to work more collaboratively all over the world.”

Preventing Accidental Data Leaks

Box Shield helps enterprises prevent accidental data leaks through a system of manual or automated security classifications for files and folders, and classification-based access policies. Account admins can define custom classification labels and policies per label that combine multiple security controls, such as:

  • Shared link restriction: Specify who can access shared links. For example, when a file is labeled [Internal], sharing can be restricted to the company and specified collaborators only.
  • External collaborator restriction: Limit external collaboration to approved lists of domains or completely block it based on the sensitivity of the content. For example, when a file is labeled as [Restricted PII], external collaboration could only be allowed with business partners that are approved data processors.
  • Download restriction: Restrict file or folder downloads across specific applications. For example, specify that downloads be restricted when users are using the Box web app, mobile, or Box Drive.
  • Application restriction: Specify which third-party applications and custom apps can download sensitive content from Box.
  • FTP restriction: Restrict FTP transfers and uploads of files and folders.

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“At IU, sensitive information changes hands thousands of times each day on our campuses with over 100,000 users and thousands of collaborators around the world,” says Bob Flynn, Manager, Cloud Technology Support at Indiana University. “With the introduction of Box Shield, we can apply native data classifications and design policies aligned to our own business and compliance rules. By protecting content with precision, we can help IU reduce risk without compromising speed and collaboration.”

Detecting Threats with Machine Learning-Powered Alerts

In addition to preventing accidental data leakage via classification-based security policies, Box Shield empowers customers to detect abnormal and potentially malicious behavior from internal and external threats. Powered by machine learning, Box Shield identifies and alerts admins of potential threats such as:

  • Anomalous downloads: Receive real-time, contextual alerts when unusual user behavior is detected that indicates attempted data theft, such as notable changes to download behavior.
  • Suspicious sessions: Detect a potentially compromised account based on a rapid change in an employee’s location­, as well as additional context about the browsers, devices, and Box applications that they typically use. For example, if someone is downloading a file in London and then sharing a different file from Singapore five minutes later, it’s possible their account is compromised.
  • Access from suspicious locations: Detect access or downloads happening in untrusted locations or high-risk countries that are defined by a security team’s policy-defined whitelists or blacklists of locations and IP ranges.

Deep Integrations with Enterprise Security Leaders

Box Shield complements and integrates with a wide range of existing best-of-breed security investments. Contextual alerts from Box Shield, containing more actionable insights than ever before, will be able to integrate with SIEM solutions from partners such as Splunk, Sumo Logic, AT&T Cybersecurity, and IBM, as well as CASB solutions from Symantec, McAfee, Palo Alto Networks, and Netskope.

“Organizations of all sizes are increasingly aware of the need to secure critical information and protect against threats without compromising user experience,” said Garrett Bekker, Principal Analyst for Information Security at 451 Research. “Investments in native security controls by cloud platform vendors can provide useful and timely insights and serve as a valuable complement to an organization’s overall security portfolio.”

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Leading Live Festival Event Experience Platform Acquires Event Genius

Today’s hot start-up announcement involves a leading live music experience platform and its latest acquisition. Festicket, the world’s largest music festival experience platform, has announced the deal leading to the acquisition of Event Genius platform. Event Genius is an award-winning British ticket and point of sale (POS) cashless platform. According to the official press release, this transaction also includes the brand aimed at users, Ticket Arena.

Founded in 2013 by Jerome Elfassy, Jonathan Younes, and Zack Sabban, Festicket has accumulated $30 million in 10 Seed-to-Series E and Crowdfunding news.

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Festicket Set to Transform Experience at Festivals, Concerts, Clubs, and Events

As part of the new acquisition deal, the two companies would combine forces as a unified event experience platform- Event Genius by Festicket. Event Genius by Festicket will create a comprehensive platform for both organizers and customers, providing the most complete offer of the live event entertainment industry.

To date, Festicket, Event Genius and Ticket Arena have jointly served more than 4.5 million customers in more than 120 countries. After the acquisition, Festicket will implement this combined tool at festivals, concerts, clubs, sports, family activities, etc. of all the world.

Zack Sabban, CEO and co-founder of Festicket, commented —

“The acquisition will transform the Festicket product. In Event Genius we have found the company with which we share the mission of breaking into the entertainment market and, as a result, offering the best possible experience to customers. Reshad and his team have built a magnificent product that you can be proud of and I look forward to welcoming you to the Festicket family.”

In addition, the platform would showcase advanced live event experience technology and experience for managing the tickets, hosting, transportation and packages, Marketing, statistic, and data analysis. Access control, point-of-sale (POS) services and cashless payments, customer retention tools and much more would also form the technology stack within the Event Genius by Festicket.

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Recently, Festicket was ranked 80th on the list of fastest-growing companies in Europe of The Financial Times. Today, Festicket offers music lovers the opportunity to discover and book tickets and travel packages to more than 2000 festivals of music from around the world Its simple bilateral platform integrates a network of almost 6000 accommodation and travel providers that serve to create unique festival experiences for millions of festival-goers from around the world.

The acquisition will help Festicket achieve its goal of becoming the world’s most important bilateral marketplace for live events and also to continue reaping successes such as its recent exclusive collaboration with Coachella for the United Kingdom and Europe.

Event Genius, founded by its Executive Director, Reshad Hossenally, offers a complete solution for event management among which are some of the best known in Europe, such as Wales Rally GB, Motion Bristol, Annie Mac’s Lost & Found Festival, Summer Daze, Ibiza Rocks and BPM Festival.

Reshad Hossenally, who will join Festicket as Director of Supply Chain (CSCO), said –

“The goal of Event Genius has always been to use technology to offer event organizers and users an improved experience, regardless of size or the type of event. If with this we combine the global Festicket market and its network of suppliers, the result is something unique in the event industry.”

Currently, Festicket works with more than 2000 festival organizers, including Coachella, Tomorrowland and Reading & Leeds, and offers users trips to festivals around the world that combine tickets with accommodation, transportation and extras. The website serves a community of 2.5 million festival-goers who keep growing, offering the latest news about posters and news from the world of festivals, in addition to the Festival Finder tool and festival guides to discover new events.

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The Ultimate Guide to Landing Page

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A landing page is a standalone web page made specifically to advertise or market a product, service, or event. Its main purpose is to lead your visitors to take action, also known as a call-to-action (CTA). You can create a landing page for free using a website builder. Once you pick a template, follow this ultimate guide to optimize your landing page for high traffic and conversions.

1. Attention Ratio

Research shows that it is the simplicity of a landing page that makes it so attractive to users. Don’t distract your visitors with too many things going on. Instead, stay focused on drawing them in and bringing them to a clear CTA. Your design and content should have what’s called a good attention ratio. Ideally, this ratio should be 1:1. This means your landing page is not filled with other offers or distracting content. Unlike your website, you do not want your landing page to invite browsing. In an A/B case study, by simply removing share buttons and links for an ebook download, the ratio went from 10:1 to a perfect 1:1.

One exception to this is anchor links. An anchor link is a link on a page that brings you to a specific place on that page. These don’t actually affect the attention ratio negatively since they are just helping your visitors scroll down to the right section on your landing page.

2. Secure Conversions through Context

Does your landing page offer your visitor all the info they need so they can convert? When you create a landing page, it is your job to make sure you provide the right context, before and after they click. Let’s break this down step-by-step:

  • Before the click – learn about the intent and expectations of your users. In other words, who are your visitors and where are they coming from? Knowing this helps you to understand your customers. If they come from social media they probably know less about your brand than if they came through an email campaign.
  • Matching message and design – Your headline and CTA should closely match, so should your design. The hero shot (your offer’s visual representation) should be repeated and the colors you choose also need to match. Nothing is worse than coming to a landing page and being distracted by clashing colors or confusing context between a headline and CTA. You want your customers to know they are in the right place.
  • Headlines – should tell your customer immediately what your page is about. A nice image will have little to no impact if it’s not clear what you do and what you are offering.

3. Content

This may seem like a no-brainer but you would be surprised how many people don’t understand the importance of good copy. Be clear always. If your customers are left confused they will leave as quickly as they arrive. Just as a homepages’ job is to express your Unique Value Proposition (UVP), a landing page needs to clearly communicate the Unique Campaign Proposition (UCP). These are often not the same thing. For example, your homepage should communicate your service while your landing page may invite your visitor to a webinar. In this case, your UCP would talk about the topic or speaker.

Info Hierarchy – Don’t forget that your content should also be in order. The copy and visuals should be presented in the right order and with the right impact. You have a few seconds to show your customers what you are offering, why they need it, and where to get it.

Specific NOT Cute – Avoid vague and irrelevant lingo that communicates little to nothing. Your attempt to make your content cute will not lead conversions. Only get clever with your wording if it is specific and clear.

Takeaway

The primary job of a landing page is to guide your customer to the end goal, converting through your call-to-action. To do this make sure your design, context, and content all support that goal. Using a website builder, check that your design and message make sense. You want your attention ratio to be 1:1 throughout, keeping your customers engaged with clear and organized content that leads right to conversion.

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Over 53% of Social Media Logins Are Fraud! Can Customer Data Be Trusted?

Social media sites have become lucrative targets for criminals looking for quick monetization. More than half of logins (53%) on social media sites are fraudulent and 25% of all new account applications on social media are fraud, according to the Q3 Fraud and Abuse Report released by Arkose Labs, the platform that bankrupts the business model of fraud and abuse.

By 2021, it is estimated that cybercrime will cost the global economy more than $6 trillion in damages, surpassing the annual costs for natural disasters and the global drug trade. While the digital economy has led to a globally connected ecosystem, one unintended consequence of this digital growth has been the rapid increase in fraud and online abuse. It has never been easier to connect with people worldwide on social media, gaming platforms or on digital marketplaces – and it has never been easier to launch large-scale automated, organized attacks on businesses from across the globe.

The Arkose Labs Q3 Fraud and Abuse Report analyzed over 1.2 billion transactions spanning account registrations, logins, and payments from financial services, e-commerce, travel, social media, gaming and entertainment industries, in real time, to provide insights on the evolving threat landscape. The report found that one in 10 transactions are attacks, ranging from automated bots to malicious humans.

“We are in an era where online identity, intent, business, metrics, and content can all be faked. This can have serious security and financial repercussions for any business with an online presence, especially as they try to balance risk management with the delivery of exceptional customer experience,” said Kevin Gosschalk, CEO of Arkose Labs. “Meanwhile, the risk landscape is quickly becoming increasingly complex because fraudsters have easy access to sophisticated tools and resources. This means that they can tweak their attack patterns as long as they remain profitable.”

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The Philippines is the Top Attack Originator

According to the report, the U.S., Russia, the Philippines, UK and Indonesia have emerged as the top originators of attacks, with the Philippines as the single biggest attack originator for both automated and human-driven attacks and the U.S. a distant second.

Of the 1.2 billion transactions analyzed, automated attacks represent the bulk of the traffic, ranging from large-scale account validation attacks to bots blocking seats on an airline to scripted attacks that scrape user data and inventory. Further analysis found that most attacks from China (59.3%) are human-driven, which is more than four times higher than the U.S., Russia, the Philippines, and Indonesia.

“Fraudsters are motivated by financial gain and they will continue to deploy malicious techniques as long as there is money to be made. Sometimes fraudsters have to rely on humans to carry out attacks. These attacks cost more, but the value they can extract from the attack makes the investment worthwhile,” said Vanita Pandey, VP Strategy at Arkose Labs. “Developing economies are quickly becoming fraud hubs because they have easy access to sophisticated tools, cheap manual labor and good economic incentives associated with online fraud.”

Social Media Fraud is Skyrocketing

Social media platforms are becoming increasingly influential in the digital economy, allowing consumers to connect with others, share personal information and opinions, make buying decisions, write reviews and consumer information.

From account takeover attacks to fraudulent account creation attacks, to spam and abuse, social media platforms see a variety of attacks from bots as well as organized malicious humans. However, more than 75% of the attacks on social media are automated bot attacks.

Unlike other industries, account takeover attacks are more common for social media, with logins twice as likely to be attacked than account registrations. This is driven by the fraudsters looking to harvest rich personal data from the accounts of legitimate users.

“The extremely high attack rate on social media logins is indicative of the value placed on the data fraudsters extract from compromised social accounts,” said Gosschalk. “Because more than 50% of social media logins are fraud, we know that fraudsters are using large-scale bots to launch attacks on social media platforms with the goal of disseminating spam, stealing information, spreading social propaganda and executing social engineering campaigns targeting trusting consumers.”

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Technology Companies Heavily Targeted by Human Driven Fraud

The technology segment is heavily targeted by human click-farms and sweatshops, which employ a large group of low-paid workers hired specifically to make fraudulent transactions or create fake accounts. According to the report, 43% of all attacks on tech companies are human-driven and account registrations for tech companies are four times more likely to be attacked than logins.

“Technology companies who offer a ‘freemium’ model with quick, frictionless onboarding for new customers are attractive targets for fraudsters looking to test stolen credentials or create fake accounts to access the services,” said Pandey. “2019 is tracking to be a record year for data breaches and all of the recent tech breaches are providing fraudsters with refreshed access to new information. As we head into the holiday season, it is clear that businesses will experience the impact in terms of new fraud attacks.”

Financial Services Fraud Varies by Season, Time of Day

Arkose Labs has observed that 9% of the total login attempts are fraudulent with a third coming from human-driven attacks. These attacks focus on taking over a legitimate user’s account to transfer funds or sign up for fraudulent purchases.

The attack mix varies by the time of the day with fraudsters mimicking the daily user traffic patterns and operating during traditional business hours. At the same time, the financial services segment also witnesses seasonality in the attack patterns, with attack volumes and human-driven attacks increasing during high-traffic periods, like the tax season in the U.S.

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Payment Transactions in the Travel Industry at High Risk for Fraud

The rise of online travel has created a wealth of convenience and opportunity, but the travel industry is also seeing an increase in fraud.

Payment transactions in the travel industry are 10 times more likely to be attacked, especially from automated bots looking to block inventory, leading to a denial of inventory attacks or a significant increase in the ticket price. Arkose Labs also found that almost 10% of all login attempts on travel sites are fraudulent and 46% of all payment transactions for travel are  fraudulent.

Travel companies are under attack from fraudsters trying to make fraudulent purchases, conduct denial of inventory attacks or steal hard-earned customer loyalty points, which are essentially liquid cash.

Retail Industry Attracts Sophisticated Human Attacks

The retail industry experiences the highest volume of human-driven attacks, with more than half of attacks being human-driven. Unlike bot traffic, inauthentic human traffic is harder to detect as human behavior is unpredictable and highly nuanced.

“Our report sheds a profound light on the connected nature of the fraud ecosystem, illustrating how fraudsters deploy different calculated strategies, based on industry and business models, to maximize each attack’s ROI,” continued Pandey. “As we head into the holiday season, this is critical for the retail industry, which sees high volumes of seasonal and human-driven fraud. Right now, fraudsters are actively preparing to launch large-scale attacks on retail vendors during the holidays by validating and testing stolen gift cards and identities compromised in recent breaches. The long-term solution to this problem is not rooted in applying new defenses  because fraud will continue to evolve but rather to break the economics of the attack and eliminate a fraudster’s financial incentive.”

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Airship Acquires Apptimize to Create Industry’s Leading End-to-End Mobile Customer Experience Platform

Digital customer engagement leader adds the industry’s most popular solution for testing and optimizing mobile apps and cross channel user experiences 

Customer engagement company Airship announced that it has acquired Apptimize, the most adopted solution for testing and innovating user experiences across mobile apps and other digital channels. This move provides marketers and developers with a single solution to optimize the entire user experience across messaging channels and digital properties.

Airship enables businesses to send relevant messages at the time and place that customers will be most responsive —  whether on SMS, push notification, email, mobile wallet or many other channels. Apptimize is the industry’s most advanced solution for testing user experiences across multiple channels including mobile apps, websites and OTT. Now marketers and product owners can confidently iterate digital features, content, recommendation algorithms and user messages to create consistent and compelling cross-channel user experiences that grow customer engagement, loyalty and revenue.

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“Today’s most impactful companies are constantly reinventing customer experience, and a culture of experimentation is a critical part of driving that innovation,” said Brett Caine, CEO and president, Airship. “By combining Apptimize mobile app and web testing with Airship’s deep insight into customer engagement across channels, marketers and developers can focus innovation on the most critical areas while creating the seamless end-to-end experiences customers really want.”

Even a minor change in digital features or messaging can have a major impact on user engagement, retention and lifetime value. Together Airship and Apptimize will unify digital engagement and experimentation, offering businesses a holistic approach to deeply understand and improve customer experiences. Airship will continue to sell, enhance and support the Apptimize platform, as well as enrich the Airship Customer Engagement Platform with new testing capabilities.

According to Forrester Research, Inc., “companies that deliver superior CX grow revenues five times faster on average than their competitors with inferior CX. And this is a global phenomenon1.” To view the ROI of CX improvements across 18 industries, read Forrester’s report “How Customer Experience Drives Business Growth, 2018” (access expires 9/27/19).

More than 100 mobile-first and enterprise brands use Apptimize’s unified cross-platform A/B and multivariate testing solution to optimize and manage feature releases across digital touchpoints and to understand the interplay and impact of experiments across channels. Apptimize automatically integrates with most analytics platforms and offers code-free instrumentation of events for highly targeted experiments. Its Visual Editor enables marketers and product owners to make changes to iOS and Android apps without coding or updating apps, while its programmatic testing offers one-time configuration with dynamic variables that can be changed instantly to add variants. Feature management tools, including feature flags and instant updates, mitigate risk with controlled rollouts for new features and the ability to turn on or off specific features.

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Airship and Apptimize share expertise in many of the same high-growth industry verticals — retail, media, travel & hospitality, and financial services. Both companies were built to deliver the best experience to each individual consumer, whether anonymous or known, leveraging any available data. This not only ensures a consistent experience across platforms, regardless of the number of channels a customer uses, but also enables tracking actual revenue earned anywhere from any message or experiment.

Recently, among 18 vendors, Airship was positioned highest in its ability to execute and furthest for its completeness of vision in Gartner, Inc.’s 2019 Magic Quadrant for Mobile Marketing Platforms. This followed receiving the highest product scores in three of four Use Cases (as Urban Airship) in Gartner’s 2018 Critical Capabilities for Mobile Marketing Platforms. Apptimize customers can expect to benefit from Airship’s strengths in cross-channel messaging, real-time event triggers, predictive machine learning, martech integrations and customizable user-level analytics.

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Now Launching: Jabra PanaCast Real-Time Intelligent Video Solution Certified for Microsoft Teams

Unique 180-degree plug-and-play video and connected experience combined with real-time detection and learning

Jabra, leader in audio and communications solutions, launches the Jabra PanaCast, which is engineered to be the world’s first smart panoramic-4K plug-and-play video solution certified for Microsoft Teams. With its real-time immersive intelligent vision system, Jabra PanaCast provides unique value for huddle rooms and meeting spaces, delivering wall-to-wall video, audio and data that is critical for modern video collaboration.

Jabra’s portfolio has always focused on solutions that enhance productivity through improved concentration, conversation and collaboration. With Jabra PanaCast, Jabra combines its 150-year expertise in sound with industry-first video technology to deliver the most collaborative experience to date, strengthening its foothold in office huddle room solutions.

Jabra PanaCast is the world’s first intelligent panoramic video collaboration device with three 13-megapixel cameras that work together as one via core technology embedded in the built-in Jabra PanaCast Vision Processor. The multi-camera array solution offers a full 180-degree panoramic field of view to deliver a naturally immersive experience – a key element in building trust, driving higher engagement and ultimately achieving better business outcomes faster. The panoramic video supports equal participation for everyone in a meeting, fostering healthy discussion and true collaboration – despite not being in the same room.

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Wall-to-wall coverage

With Jabra PanaCast’s leading-edge cameras and microphones, fourth-generation stitching technology and Intelligent Vision software, any room can be used to video conference with wall-to-wall coverage in panoramic-4K video. Jabra PanaCast enables companies to make use of their full meeting spaces, eliminating the approximately 40 percent room wastage seen with conventional camera solutions.

Intelligent resource management

Jabra PanaCast’s built-in people detection technology enables system-wide business intelligence by capturing accurate usage and occupancy information. As AV and IT become more and more integrated, the need for accurate data and metrics increases. The upcoming Jabra PanaCast API will enable developers and partners to query the system for real-time information, such as people count data.

The advanced AI utilizes a Convolutional Neural Network (CNN) to count the number of people in the field of view, up to 39 feet away, and provide numeric data that organizations can use to inform decisions on calendar management, room utilization and resource management, or to automate power management for assets such as TV monitors, lights and video conferencing equipment. The technology will be available through the Jabra PanaCast API, built for the Windows operating system, and can be used for large areas like classrooms, auditoriums and general gatherings.

René Svendsen-Tune, CEO at Jabra, said: “We have always valued the importance of sound and personal interaction in every product within our Jabra portfolio. The introduction of Jabra PanaCast shows our commitment to enable businesses to achieve optimal collaboration and productivity through both sound and video technology. Now is the time to bring remote workers and huddle room participants closer together through the addition of high-quality, plug-and-play video to your huddle rooms.”

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Bringing the huddle room to life

Jabra’s leading conference speakerphone series “Speak” can be integrated with PanaCast to further optimize the UC experience, enabling users to hold meetings wherever they may be without having to compromise on clear audio quality. Jabra’s unique technology boasts an omni-directional microphone and HD voice, providing 360-degree coverage and picking up sounds from any angle.

Jabra PanaCast provides unique value for huddle rooms and spaces, ticking all the boxes critical for modern video collaboration. It easily mounts on a digital display or on a wall with available mounting hardware. The USB based connection allows connection to any compatible device for instant setup and mobile meeting capability.

The solution is compatible with popular cloud-based solutions including Microsoft Teams, Skype, Zoom, Cisco WebEx, Slack, Google Hangouts, GoToMeeting, Unify Circuit, BlueJeans and more, so workers can plug-and-play with their existing collaboration services in seconds using their computer’s USB port.

“We want to challenge the market in both video and audio solutions with a solution that offers the best in audio, video and data. And the first responses are promising: users report a four-time growth in video-based meetings and a nearly 20 percent reduction in meeting duration,” Svendsen-Tune said.

Key features and specifications:  

  • Simple plug-and-play operation with no software required via a single USB cable
  • 180-degree panoramic view seamlessly integrates video from three cameras with real-time dynamic stitching embedded in the onboard Jabra PanaCast Vision Processor
  • Certified for Microsoft Teams
  • Naturally inclusive and immersive experience gives everyone equal participation
  • Crystal clear sound that picks up every voice in the room with Jabra Speak series
  • Zero percent wasted space with industry-first, multi-camera array system
  • Intelligent Vision (AI) products sense, anticipate and adjust automatically so people can focus on their meeting and discussion
  • Industry-first Intelligent Zoom autonomously and continuously optimizes the field of view to include everyone in the conversation
  • Jabra PanaCast Vivid 2.0 automatically adjusts the video properties to optimize the video experience under varying light conditions
  • The upcoming open and standards-based API provides data for companies and ecosystem partners to build value added services that can help optimize workflows, automate room/calendar management, enable green energy initiatives like automatically turning off unused equipment (smart building capabilities enablement)

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TIDAL Unveils Playable Video Sharing Capabilities For Instagram Stories

Users Can Also Share Songs and Albums Directly to Stories Across Social Channels

Global streaming and entertainment platform, TIDAL, is announcing a series of enhancements to its social sharing capabilities. Starting, TIDAL members are able to share the platform’s robust catalog of music to both Instagram and Facebook Stories, while playable video content can be shared to Instagram Stories.

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TIDAL members using iOS and Android devices will see the new sharing option across all content when clicking the three-dot menu and selecting “share.” Songs, albums, artists and playlists will be shared to Instagram and Facebook Stories as a still image, while videos will post with a :15 second preview to Instagram Stories and as a still image to Facebook Stories.

TIDAL members have access to 60 million songs, upwards of 250,000 music videos, thousands of performance videos, hundreds of original video series’ and much more to post across their social media network. The expansion and enhancement of user features allows for seamless integration into members’ everyday lives. Elevating the user experience is paramount to TIDAL’s mission and the launch of these capabilities will enable members to join in on the unique music conversations occurring across social platforms. As an industry leader in its delivery of exclusive original content, this new feature will spotlight the platform’s broad scope of offerings.

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“We see members every day sharing their favorite TIDAL content across social media,” said Lior Tibon, COO, TIDAL. “With TIDAL’s leading video catalog, it became a priority to better showcase the content and assimilate into other popular apps– we’re proud to continue leading the way for video content amongst our peers.”

TIDAL members can start exploring videos to share in TIDAL’s New Video Arrivals playlist. The new feature is beginning to be rolled out with members across the globe receiving the update throughout the week.

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Brainshark Recognized in Gartner’s Market Guide for Sales Engagement Platforms

Brainshark Provides Comprehensive Solutions for Sales Enablement and Readiness

Brainshark, Inc., delivering SaaS-based sales enablement and readiness solutions, announced its inclusion as a Representative Vendor in Gartner’s Market Guide for Sales Engagement Platforms (report available to Gartner subscribers).

Gartner defines sales engagement platforms as “sales tools that unite disparate sales enablement functions to enable sellers and other customer-facing resources to engage with buyers and provide a better customer experience, with a view to improving sales results. These platforms feature native functionality, such as for sales content delivery, sales training and sales coaching, which is generally categorized as an aspect of sales enablement:

  • Sales content includes marketing and sales collateral, both internal- and external-facing.
  • Sales training includes formal sales training paths (onboarding and continuing education), quizzes, certifications and microlearning.
  • Sales coaching includes peer-to-peer and manager-to-seller practices and skills.”

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Gartner estimates that “revenue in the sales enablement market came to $938 million in 2018, an increase of approximately 20% over the prior year,” noting that, against this backdrop, the firm “expect[s] the sales engagement platform market to continue to develop and mature.” According to Gartner, with sales engagement platforms: “Sellers should be able to engage buyers with materials and conversation bolstered by training and coaching that improves sales outcomes. Buyers should benefit from smoother interactions that give them the information they need at critical points along their customer journey, which should help ensure a positive experience.”

Brendan Cournoyer, vice president of marketing at Brainshark, said: “Every time a buyer leaves an interaction with your sales rep, you want that buyer to think: ‘Now that’s someone I’d like to have work at my company.’ We believe our inclusion as a Representative Vendor in Gartner’s Market Guide for Sales Engagement Platforms underscores Brainshark’s market leadership, and commitment to helping reps leave that positive and lasting impression. In our view, we take a holistic approach to sales enablement equipping companies with the content, training and coaching their reps need to close more and bigger deals. As the space continues to evolve, Brainshark is dedicated to providing leading-edge solutions that improve the sales process for reps, managers and buyers alike.”

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Brainshark provides award-winning solutions for:

  • Sales content authoring – making it easy for anyone to create high-impact, multimedia content that drives sales learning and effectiveness.
  • Sales onboarding and continuous training – preparing sales teams to deliver value in every buyer interaction.
  • Sales coaching and practice – enabling reps to submit videos (pitching products, responding to common objections, etc.) in response to coaching assignments for feedback and evaluation. Brainshark’s artificial intelligence (AI)-powered Machine Analysis engine provides an additional layer of feedback – processing reps’ videos and delivering objective input on qualities that influence buyers’ perception, including reps’ ability to stay on-message, emotions and personality traits exuded, use of filler words and more.

Brainshark’s inclusion in Gartner’s Market Guide for Sales Engagement Platforms comes on the heels of other news for the company. Earlier this year, Brainshark announced wins in the American Business Awards, International Business Awards, Customer Sales and Service World Awards, and more honoring its work driving sales productivity. Brainshark was also recently named a Leader in Aragon Research’s Tech Spectrum for Sales Coaching and Learning.

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DataRobot and CallMiner Partner to Accelerate AI Capabilities

Partnership to drive successful deployment of AI across enterprises to enhance customer experience

DataRobot, the leader in enterprise AI, and CallMiner, the leading provider of AI-fueled speech and customer engagement analytics solutions, announced a partnership designed to accelerate AI capabilities within the contact and customer experience center. Through this strategic alliance, CallMiner will leverage DataRobot’s automated machine learning technology and expertise for even more rapid behavioral insight revealing the intent, sentiment and action drivers that matter most for customer experience (CX) and contact center optimization. DataRobot will tap into CallMiner’s extensive conversation analytics capabilities that drive better outcomes, such as improving agent effectiveness, increasing customer satisfaction, or even recommending the next best sales action to an agent in real time.

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As a leader in conversational intelligence, CallMiner empowers organizations to extract and take action with proven expertise based upon more than 15 years of experience and more than two billion hours of mined conversations. By partnering with DataRobot, CallMiner has dramatically reduced the time needed to build, deploy, and manage its machine learning models at scale.“DataRobot has allowed us to accelerate the pace at which conversational intelligence can affect a business’ success,” said Jeff Gallino, CTO and Founder at CallMiner. “While we’ve been deploying AI techniques in speech analytics for years, by automating and standardizing through DataRobot, we are drastically reducing the amount of time it takes to build models and deliver insights from conversations.”

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DataRobot will take advantage of CallMiner’s ability to provide a massive amount of labeled conversational data. This rich repository of business intelligence can be mined to create valuable accurate training datasets for its automated machine learning platform. One example of this partnership in action is predicting customer churn and CX impact. With the combined power of DataRobot and CallMiner, enterprises can determine what behaviors, processes, and product decisions affect the likelihood of a customer to end their relationship because of dissatisfaction, or to refer the company to friends in a positive light. Companies can then incorporate both this AI insight and prediction into their business practices to perform at the highest level possible.

“DataRobot’s mission is to help companies use data to extract value and solve challenges in ways that previously weren’t possible, and voice is prime for disruption,” said Seann Gardiner, EVP of Business Development, DataRobot. “We’re pleased to collaborate with CallMiner as our first voice partner and look forward to working together to help customers realize remarkable value and ROI from AI initiatives.”

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