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SPS Commerce Acquires MAPADOC

STS News Desk
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SPS Commerce Acquires MAPADOC

SPS Commerce, Inc.a leader in retail cloud services, announced the acquisition of the MAPADOC business, an operating unit of SWK Technologies, Inc. and a leading provider of EDI System Automation solutions for the Sage and Acumatica markets.

“SPS Commerce is excited to announce that we have acquired MAPADOC, a strategic partner that we have worked with over the past 15 years to jointly deliver EDI and system expertise in the Sage and Acumatica markets,” said Archie Black, President and CEO of SPS Commerce.  “We are pleased to welcome MAPADOC employees and customers to the SPS Commerce community and we look forward to our continued partnership.”

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“SPS Commerce shares our vision of providing the easiest-to-use, most automated EDI solutions that help suppliers in the Sage and Acumatica markets work better with their trading partners while benefitting from deep ERP integration,” said Mark Meller, CEO of SWK Technologies.  “We are excited that the product innovation and industry-leading support our customers have come to expect from the MAPADOC team will continue and accelerate as part of a larger organization.”

Read More: Identifying the Key Ingredients for Optimizing Customer Experience

As part of the SPS Commerce community, MAPADOC customers will have access to the industry’s broadest retail trading network, leading ERP, e-commerce and logistics applications, global supply chain partners, and opportunities to enhance supply chain efficiency.

Acquisition Details

Under the terms of the acquisition agreement, SPS Commerce acquired MAPADOC for $11.5 million in cash.

SPS Commerce anticipates the acquisition will have a nominal impact to third quarter and full year 2019 expected financial results.  The company expects the acquisition to contribute approximately $2 million in revenue and approximately $1 million in Adjusted EBITDA in fiscal year 2020.

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Say Hello to Chatly: TMG Worldwide and WeChatify Relaunch as an All-In-One Suite for WeChat Management

STS News Desk
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Say Hello to Chatly: TMG Worldwide and WeChatify Relaunch as an All-In-One Suite for WeChat Management

TMG Worldwide, a SaaS company that is redefining how global brands do business on WeChat, announced its official rebrand to Chatly. The comprehensive rebrand signifies a repositioning of the company’s focus as the core SaaS product, WeChatify, has been completely redesigned, expanding beyond marketing to enable end-to-end management of a brand’s entire WeChat strategy including marketing, service, sales, and commerce.

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While still retaining many of its original features, the newest version of the Chatly software offers a reimagined user experience featuring a new easy-to-use interface and modular components built for enterprise-scale activations.

“TMG Worldwide and WeChatify have seen tremendous growth over the past two years and we felt that we had outgrown our previous brand. We are proud to be ahead of the curve in a rapidly evolving industry, and we needed a new brand identity which could represent where we are heading,” said Co-Founder, Jeff Fish.

Over the past several years, thousands of brands around the world have pivoted to China as their number one growth opportunity. With over 1 billion monthly active users and a myriad of features, WeChat has become a core customer engagement hub for all brands doing business in China or catering to the global Chinese traveler.

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The new Chatly platform reflects WeChat’s expanding functionality and evolving user behavior with four core products: the original Chatly Marketing, plus the new Chatly Service, Chatly Sales, and Chatly Commerce, which can be used as standalone solutions or as an all-in-one suite.

Key features of the new platform include:

  • 360 view of the customer and how they interact with your brand on WeChat
  • Integration with any modern CRM, customer service, or e-commerce platform
  • Enterprise cloud infrastructure allowing users to scale up quickly

As part of the rebrand, Chatly is excited to announce Lauren Hallanan, a recognized thought leader in the Chinamarketing industry, will be joining the company as Head of Marketing. Due to its unique solutions and high-profile clientele, Chatly has already organically established a strong presence in the industry and Lauren’s appointment marks a commitment to further growth and development.

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Weatherford Releases New ForeSite Business Intelligence and Data Visualization Powered by Microsoft Power BI

STS News Desk
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Weatherford Releases New ForeSite Business Intelligence and Data Visualization Powered by Microsoft Power BI

Enables Customized, Asset-Level Operational Insight Via Complete Power BI Integration into the ForeSite Platform

Weatherford International plc announced the integration of Microsoft Power BI into the ForeSite production optimization platform for the oilfield industry. This integration accelerates ForeSite users’ ability to deep dive into their production data, conduct analyses, and create simple, easy-to-digest data visualizations that illustrate virtually any production scenario from the well to asset level.

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Power BI features are fully integrated into the ForeSite optimization workflow, enabling visual data exploration to condense vast amounts of oilfield data from any corporate data source into actionable dashboards and reports. ForeSite users will be able to create and visualize customized data reports or select from a series of built-in visualization dashboards and reports that monitor KPIs and identify production optimization opportunities. Among the pre-built, production-data analysis package are:

  • Financial Health Report lets users assess production versus spend by job, by service provider, by asset group, and more. This leverages data from ForeSite Field Services Management module.
  • Failure Analytics Report lets user assess current and historical failure data to gain insight into vendor or technology efficiency, including equipment performance of two or more vendor brands to determine the lowest total cost of ownership.
  • Asset Performance Dashboard gives real-time update on preset KPIs such as production targets, asset downtime, uplift potential, and more.
  • Manager’s Report gives a broad, asset level performance visualization for an asset or enterprise including estimated versus actual spend and production.

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“By fully integrating Power BI into our powerful ForeSite platform, we’re helping our customers see their production data in a way that’s easily accessible and visually informative, yet requires far less preparation and data-science expertise,” says Manoj Nimbalkar, Vice President of Weatherford Production Automation and Software. “Simply put, we’re putting asset-level intelligence and data reporting at the operator’s fingertips.”

The Power BI connector is the latest expansion to ForeSite platform capabilities. Introduced in May 2017, ForeSite remains the only enterprise-level platform to optimize the complete life-of-well productivity from downhole to the point of sale. The platform combines physics-based models with advanced data analytics to improve performance across wells, reservoirs, and surface facilities on a single, secure platform. It optimizes naturally flowing wells, reciprocating rod lift, ESP (electric submersible pumps), gas lift, plunger lift, injection wells, PCPs (progressing cavity pumps) and soon hydraulic lift.

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IRI Joins Forces with Vistar Media to Measure Sales Lift from Digital Out-Of-Home Advertising

STS News Desk
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IRI Joins Forces with Vistar Media to Measure Sales Lift from Digital Out-Of-Home Advertising

Alliance Provides Marketers Accurate, Fast Reporting on the Efficacy of Digital Out-of-Home Ads

IRI, a global leader in innovative solutions and services for consumer, retail and media companies, and Vistar Media, the leading programmatic technology provider for digital out-of-home, announced that they are joining forces to provide a breakthrough offering to measure the direct sales impact of exposure to digital out-of-home (DOOH) advertising.

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The combined offering leverages Vistar’s unique DOOH exposure data and the industry-leading IRI Sales Lift solution, allowing advertisers to link DOOH exposure to in-store purchases. This new offering helps marketers both quantify the return on ad spend they realize from DOOH campaigns as well as optimize future campaign tactics using true purchase-based data.

“This new relationship gives our clients unique insight into an important and growing marketing channel that the industry has previously been unable to accurately measure beyond reach and frequency,” said Nishat Mehta, president of the IRI Media Center of Excellence. “With the help of Vistar’s innovative data capabilities and robust network of over 160,000 DOOH advertisement venues, we can help marketers measure the impact of DOOH on sales by leveraging our existing Lift methodology and the largest repository of verified purchase-based data. We are thrilled to be working with the Vistar team and look forward to expanding our omnichannel measurement offerings.”

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Eugenie Chen, director of analytics at Vistar Media commented, “CPG marketers are increasingly realizing the potential of the DOOH channel, as it continues to grow and bring touchpoints closer to the point of sale. By partnering with IRI and their powerful Sales Lift measurement tool, we can now provide advertisers with invaluable insight into how ads seen by their target audience translate into purchases later on. We are very excited to partner with IRI to help marketers achieve engaging, impactful campaigns and measurable ROI.”

The offering has already been used to create powerful insights for major CPG brands looking to better understand the impact of DOOH campaigns on their sales. Most recently, IRI and Vistar partnered with a well-known over-the-counter brand to measure the impact of a national cold and flu DOOH campaign. IRI and Vistar determined that by reaching its ideal consumers across multiple DOOH screens over the course of a two-month campaign, the brand was able to increase its sales nationally by 10.3%.

To learn more about how IRI and Vistar Media can partner to measure the sales lift from an ongoing or recent DOOH campaign, contact Shelly Murphy, vice president of the IRI Media Center of Excellence, or Laura Kasakoff, senior partnerships manager at Vistar Media.

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Pathmatics Expands Global Footprint with UK and Germany Launch of Facebook Intelligence

STS News Desk
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Pathmatics Expands Global Footprint with UK and Germany Launch of Facebook Intelligence

Brands, publishers, and agencies to receive access to panel-based Facebook advertising data previously unavailable for UK and German markets

Pathmatics, the digital marketing intelligence platform, announced an expansion of its coverage of social advertising data across the United Kingdom and Germany. On the heels of its recent platform expansion to include Canadian Facebook advertising data, Pathmatics has expanded Pathmatics Explorer, its flagship product, to the UK and Germany regions. Pathmatics users will now have greater visibility into over 30,000 advertisers on opt-in, panel-based Facebook data across both UK and German markets, including ad creatives, impressions, spend, and targeting, dating back to January 1, 2017.

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Pathmatics’ expansion includes geographic breakdown of ad spend for five of the largest major cities in the United Kingdom, as well as country-level data for England, Scotland, Wales, and Northern Ireland. In Germany, a geographic breakdown is available for five of the largest metropolitan areas and users can segment the data across sixteen states.

“Digital comprises the majority of ad spend in the UK and Germany, and will only increase in the near future,” said Pathmatics CEO and Founder Gabe Gottlieb. “Pathmatics has been a source of truth for digital spend across desktop, mobile, and social advertising in the United States, and most recently, Canada. We’re committed to helping global brands and marketers have absolute visibility into the digital marketing ecosystem – including those of their competitors – to fine-tune their ad strategies and develop the optimal marketing mixes for their businesses or for their clients.”

According to eMarketer, brands in non-US regions are increasingly allocating budgets to Facebook, with 28% of total digital ad spend going to Facebook alone across Canada, the United Kingdom, and Germany. Between 2015 and 2018, Facebook ad revenue increased 267% from these three countries.

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Digital driving ad spend in the UK – with Retail and Food & Drink sectors leading Facebook ad spend

According to a Digital Ad Spending 2019 UK report from eMarketer, digital is driving the majority of ad spend (66.4% of the total ad market) in the UK, with advertisers spending £14.73 billion ($19.64 billion) on digital ad formats this year – an 11.2% increase over 2018. Pathmatics’ data reveals that the top UK industries allocating Facebook ad spend in the past year are: Retail; Food & Drink; Style, Fashion & Beauty; Financial Services; and Travel, respectively.

Pathmatics data also reveals that the top UK advertisers on Facebook across all categories over the last 12 months (August 2018 to August 2019) by total spend include: Microsoft, Tesco, Nestle, Procter & Gamble, Vodafone, Sainsbury’s, Priceline Group, Unilever, and Amazon.

Over a third of all media spend goes to digital platforms in Germany – with the majority of spend going to Facebook

In Germany, eMarketer reported that advertisers will spend €7.28 billion ($8.59 billion) on digital ads in 2019. Digital platforms claimed more than one-third of all media spend in 2019, and social media ad spending – the majority of it on Facebook – is among one of the fastest-growing areas. Pathmatics data reveals that the top German industries allocating Facebook ad spend in the past year are: Style, Fashion & Beauty; Retail; Food & Drink; Telecom; and Media, respectively.

Pathmatics data also reveals that the top German advertisers on Facebook across all categories over the last 12 months (August 2018 to August 2019) by total spend include: Deutsche Telekom, Sky, REWE, H&M, Vodafone, 77online, and Amazon.

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SDL Content Assistant Now Available to Help Marketers Quickly Understand Documents, and Create More Content Faster With Artificial Intelligence

STS News Desk
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SDL Content Assistant Now Available to Help Marketers Quickly Understand Documents, and Create More Content Faster With Artificial Intelligence

SDL’s Linguistic AI-driven Content Tool Quickly Analyses Complex Documents, Provides Summaries and Generates Snippets of Multilingual Snackable Content

SDL a global leader in content creation, translation and delivery, has announced the availability of SDL Content Assistant, an online tool powered by Hai – SDL’s Linguistic AI, that helps marketers and content teams to quickly understand lengthy documents, and create copy using extracts and snippets of content that assist the writing process.

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Content creators spend hours a day digesting information. They are reading reports, research, whitepapers, and anything that could be useful to the content they’re creating. SDL Content Assistant gives all this time back – rather than spending hours reading and manually repurposing content, marketers can spend more time on marketing strategy and creative endeavors. All they need to do is drop a large document (such as whitepaper or report) into SDL Content Assistant, and after quick analysis they’re presented with insight. The tool can extract relevant copy that is often buried in lengthy, complex content. SDL’s Linguistic AI instantly summarizes, extracts and finds promotable blurbs in a way that can be easily turned into tweets, or other pieces of snackable content.

“It was incredibly easy to use, and I didn’t even need to know how to use it,” said Val Swisher, CEO of Content Rules, a global content strategy company and SDL partner. “It was particularly interesting to see how the AI technology found content from my content, and then laid it all out for me.”

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With an easy to navigate user interface that includes features like a “Slider” – which can be used to select the type of summary wanted (a brief summary with just a few salient points, a longer in-depth summary, or something in between) – SDL Content Assistant extracts relevant content instantly. It also allows marketers to find and extract the topics they want to focus on from documents using keywords. Additionally, with a live twitter feed oriented to selected topics, marketers can reference what is popular in the social world and adapt social posts according to hot issues. A scratchpad feature allows marketers to quickly assemble shorter pieces of content, and instantly publish across social media and digital platforms. Instant translation allows users to translate this snackable content automatically, helping them reach global audiences. Users can also check if their source content is suitable for machine translation.

“Many AI tools are more developers’ toys than practical real-world business solutions. Needing in-depth technical knowledge to operate, they remain inaccessible to most marketers,” said Jim Saunders, Chief Product Officer, SDL. “SDL Content Assistant is different. It has been built with marketers in mind but is highly intuitive and will make a difference to anyone involved in creating content.”

Hai, SDL’s unique Linguistic AI technology, includes over 27 years of innovation. This technology – which powers SDL Content Assistant – goes beyond other standard Natural Language Processing functions and incorporates machine translation algorithms, elements of Natural Language Generation, and more. SDL has authored 200+ peer-reviewed publications, holds 45+ patents, employs over 1,200 linguists, and has a rich history and roadmap for innovation in this field.

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Three Quarters of It Teams Don’t Understand Marketing Buzzwords

STS News Desk
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Three Quarters of It Teams Don’t Understand Marketing Buzzwords

29% of IT teams say marketers use too many buzzwords

The Magnolia report, “Straight talking content management” incorporates a survey of over 200 IT professionals and 200 marketers across both the UK and US and garners unique insights into the DX landscape and the attitudes both groups hold in relation to their peers.

It reveals that the emerging field of digital experience (DX) has become swamped with buzzwords and jargon, which has led to a huge disconnect between marketers and IT teams.

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The research found that almost a quarter (23%) of IT teams believe that marketers use too many buzzwords, with 21% saying they don’t know what marketers mean when they ask for ‘omnichannel’ content, and 24% saying they don’t know what a ‘call to action’ is online.

Furthermore, with 80% of marketers collaborating with their IT team on a weekly basis—and 46% interacting on a daily basis—it’s crucial that both teams can communicate with one another effectively.

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Commenting on the research, Rasmus Skjoldan, CMO at Magnolia said, “In order for brands to create great content, both IT teams and marketers must work together to understand each other’s unique pressures and objectives.Talking in technical jargon and marketing buzzwords isn’t helping, if anything it’s just causing more frustration for both groups.”

“Too many CMS brands add to this problem, expanding rather than bridging the divide. As an industry we need to focus on developing straight-talking solutions that work for everyone across the business—from marketers, to developers, to customers and IT teams. And that’s exactly what we are setting out to do with Magnolia’s CMS.”

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Three-Fifths of Brits Ignore Their Smartphones’ Voice Assistants – but In-Car Offers a Growth Opportunity for Voice

STS News Desk
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Three-Fifths of Brits Ignore Their Smartphones’ Voice Assistants – but In-Car Offers a Growth Opportunity for Voice

AI and data-driven agency Artefact UK surveyed 2,000 British adults to understand how people are interacting with voice assistants both in and out of the home. It revealed that of the 38% of people that do use voice assistants on their phones, nearly half (47%) use them while driving, compared to only a quarter (25%) who do so while out in public.

Sarah De Martin, managing director at Artefact UK, says: “Google, Apple and Amazon, as well as car brands like Ford and BMW, are all investing heavily in their in-car voice capabilities. They’re creating bespoke assistants built into infotainment systems and peripherals such as Echo Auto. This development has taken far too long, given cars are the link that bring voice services out of the private sphere and into the public.”

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Artefact’s research sheds light on the behavioural differences between those using voice in public and elsewhere. While 81% of respondents owned a smartphone, almost half (49%) feel annoyed when people use mobile voice assistants such as Siri, Bixby or Cortana in public.

However, around a quarter (24%) of those that have embraced smartphone voice assistants stated that voice is their standard mode of web search, regardless of location.

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Sarah De Martin, managing director at Artefact UK, concludes: “Clearly, the majority of the British public have some way to go before they will be comfortable in using voice assistants outside their homes. It’s a different matter in their cars, though.

“While the primary motivation is safety, there are numerous opportunities for all sorts of brands, automotive and beyond, to engage with consumers through a fast-growing, in-car voice ecosystem.

“Taking voice out of the home but away from the streets is necessary for the medium to properly grow. Google Voice was launched in 2009 and Siri in 2011, while Amazon’s recent advancements in the home have been widely documented, but the automotive opportunity for voice as a means to reach engaged consumers on a one-to-one, or familial basis, is unparalleled. It’s just up to brands to identify the types of services that drivers and passengers will find genuinely useful.”

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TVSquared Uncovers the Performance Insights Behind Effective TV Advertising Across the German Market

STS News Desk
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TVSquared Uncovers the Performance Insights Behind Effective TV Advertising Across the German Market

Tuesdays Deliver the Greatest TV Ad Response in Germany

TVSquared, the worldwide leader in linear and digital TV attribution, released performance insights on German TV advertising campaigns. The analysis found that Tuesday, especially during midday, was the best for advertisers – generating 10% more TV-driven response than any other day of the week, at a cost-per-response (CPR) 10% below average.

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Using its always-on ADvantage analytics platform, TVSquared evaluated 2019 response, cost and audience data from German TV advertisers across verticals, including travel, food delivery and retail. The analysis identified the highest and lowest performing TV buy elements, providing advertisers with crucial insights into TV ad performance and efficiency.

Days-of-Week: Spotlight on Tuesday & Sunday

  • Sunday provided 63% greater audience impressions vs. other days, but underperformed in terms of efficiency, with the highest CPR.
  • TV-driven response dropped to the week’s lowest level on Wednesday (-12%). The second lowest performer for response was Friday at -7%.
  • The most inexpensive inventory was Friday and Saturday – about half the cost and CPR of Tuesday and Sunday.

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Dayparts: Performance Beyond “Primetime”

  • “Access” and “Early Peak” were the strongest performing dayparts, driving 34% of all responses. CPR for the dayparts was also 40% lower vs. “Primetime.”
  • “Daytime” was the most efficient daypart, with a CPR of -38%, while providing consistent response rates. This was especially the case for travel brands, which saw 54% above-average response with the daypart.

Program & Network Genres: Documentaries Show Strong Response

  • While “Documentary” buys came at a higher price point, they provided great returns, at 9% below-average CPR.
  • “Network Variety” was also effective at driving response, at 21% above average, although it came at a CPR 3.5x higher than any other genre.
  • “Drama,” “Animation” and “Reality” performed, at least, 70% below average for response.

Mark Hudson, TVSquared’s Head of Business Intelligence, who spearheaded the report, said:

“These insights are extremely valuable to advertisers as they develop media strategies that place TV as a primary driver of digital response. Understanding the optimal days, dayparts, networks, programs and genres that work best, ensures that TV can be used for performance and directly impact business outcomes, including upper- and lower-funnel metrics. When used to its full potential, TV is a highly effective and efficient tool for supporting growth, maximizing brand awareness and boosting conversion ratios.”

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