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Salesforce Clubs AI and Creativity to Transform Email Marketing Automation; Delivers Enhanced Interactive Features

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October 24, 2019

Salesforce Clubs AI and Creativity to Transform Email Marketing Automation; Delivers Enhanced Interactive Features

Email Marketing is the most reliable investment that CIOs and CMOs make for their organizations. We often hear from our CMO guests during the Martech interview series how email marketing helps to connect with the customers and amplify sales through effective messaging. However, email marketing can certainly be better, especially when we are chasing the new definitions of Customer Experience everywhere else! In marketing, sales and customer service, email messaging with a personalized touch can help marketing teams to build a more human and personalized relationship with customers.

Today, marketing cloud provider Salesforce has reinvented the email marketing automation suite for its customers. In an official blog, the leading B2B marketing and sales technology software provider announced new Marketing Cloud email innovations. These martech enhancements are mostly based on several Einstein features, in addition to simplified interactive email integrations following the Rebel acquisition. The productivity updates will enable marketers to more efficiently personalize email campaigns with an improved customer engagement.

What Took 2 Weeks Earlier; Now Do it in 2 Hours

Yes, email marketing automation takes time. The most painful part of building an email campaigns is the way marketing teams start from the scratch. Despite the availability of templates and recurring email notification alerts, email marketing teams fail to optimize the effort and to reduce manual effort. Smart technology users know the value of using tools and solutions to reduce manual effort. Relying on automation powered by AI and machine learning can help speed up mundane things. If you look back into the years between 2000-2010, writing an email copy was the most critical part of holding a Marketing-cum-Sales job. It still is, to an extent –but letting AI, as smart as Salesforce Einstein could simplify the whole process of email rafting and copy-writing.

Salesforce Email marketing automation platform will now allow marketing teams to create unique email marketing journeys for every customer.

The features include —

Journey Templates

Email marketing teams can create ‘journey templates’ for each email campaign. These can be shared across the organization to quickly build and deploy campaigns. Backed by Einstein, marketers will be able to create contextual journey templates with recommended content, text or journey paths as campaigns are deployed.

Testing and Validating

A/B email testing is a good way to full-proof every campaign. Testing and Validating tool in Salesforce email automation helps marketers to lose their “poorly formatted text, the wrong name in the greeting line or a terribly irrelevant offer”. Missing all these would often lead marketers to annoy and lose a customer.

Thanks to the new feature from Salesforce, users can perform automated testing and validating to stay clear off manual errors and other recurring issues that previously jeopardized the email campaigns – for example, writing the wrong subject line, or inserting the wrong landing page link the email copy.

At the time of this announcement, Tim Delles, Senior Manager for Email Strategy and Innovation at Orvis, said, “Email plays a huge role in the customer experience–starting with understanding our customers through deciding what we should be talking with them about. Salesforce’s AI-powered content selection feature allows us to curate highly personalized conversations within our marketing email. We’ve been able to rethink our approach to email as we continue to think outside the box.”

Salesforce’s latest enhancements to the email marketing automation is entirely powered by Einstein AI. Einstein AI can optimize everything across images, copy and optimal send-times to improve customer engagement.

The latest Einstein innovations help marketers to spend more time creating innovative Email Marketing and Advertising campaigns that will resonate with customers.

Quick Overview of the New Email Marketing Automation Features

Einstein Content Selection

Automatically recommends which visual assets to use throughout every part of an email, personalized to customers based on their preferences and behaviors. Marketing emails have different images and content that are placed strategically to get a customer to take action. Einstein Content Selection takes the guesswork out of what images to use and where to place them.

Einstein Copy Insights

Uses natural language processing (NLP) to find the best words and phrases to include in email subject lines, text messages and social media copy to attract customers and encourage them to interact with marketing messages. Developing enticing subject lines, text messages and social media copy can be a guessing game. Marketers will be able to get insights about what copy is landing with their audiences and receive recommended replacements to optimize their messages.

Einstein Messaging Insights

Notifies marketers when email journeys or messages are under-performing or over-performing and recommends actions to improve the effectiveness of email campaigns. For example, Einstein Messaging Insights can share an alert when the open rate for an email campaign is lower than expected. The feature presents correlated factors contributing to low performance, such as a lack of personalization in the subject line. It also recommends actions to take like adjusting the send date to boost engagement.

Last year, Salesforce had acquired Rebel, a leader in interactive email. Built on the native Rebel’s technology integrated into Marketing Cloud, Salesforce’s new email marketing automation platform will be commercially available in Pilot early next year. In 2020, post-launch, email marketers will be able to leverage the new Interactive Email feature when building personalized email marketing journeys with Email Studio and Journey Builder to drive engagement.

ListenFirst to Power Up Social Analytics and Measurement for NBCUniversal

Abhishek Upadhyay

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October 24, 2019

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ListenFirst to Power Up Social Analytics and Measurement for NBCUniversal

Will Enhance NBCUniversal’s Audience Engagement Strategy

Leading Social Media Analytics platform, ListenFirst recently announced that one of the world’s top media and entertainment companies, NBCUniversal has selected it as a key partner for social analytics. While ListenFirst offers competitive tracking, content and video analytics, reporting, and advertising solutions, NBCUniversal Media LLC. is into the Production and Marketing of entertainment, news and information products, and services on a global scale.

Founded in 2012, ListenFirst is trusted by some of the greatest global organizations looking out to unlock the power of social insights to out-weight their competitions. Its clients include AT&T, Condé Nast, Gap Inc., Time Warner, and a lot more. It has received numerous accolades including a 2019 High Performer recognition from G2 Crowd, a 2019 Stevie Awards for exceptional client service, and a name for itself in the Inc. 500’s fastest-growing companies list.

Why is Social Media Analytics and Measurement Important for NBCUniversal?

Social media has played a vital role for NBCUniversal in its Advertising Sales partnership strategy. It has been a key element in its audience development and acquisition efforts too. The media company recorded around a billion social engagements from over 270 million-strong social fan footprint in the last year. With this collaboration, ListenFirst will be in charge of streamlining all of social media data of NBCUniversal.

ListenFirst will enable the company to create measurement standards for social media across the industry by bringing over 1,500 social handles under one unified analytics platform.

How Will ListenFirst Help?

ListenFirst’s social analytics platform will boost the audience engagement strategy for NBCUniversal. It will provide actionable insights to set strategies and help optimize their organic content (both paid and unpaid). It will also look into the influencer activations.

Furthermore, ListenFirst will empower the Advertising Sales teams at NBCUniversal with a steady measurement of partnerships and syndicated rankings of social media performance of TV shows, TV networks, media properties, and influencers.

Jason Klein, Co-Founder, and Co-CEO at ListenFirst expressed delight at the partnership. “We are thrilled that NBCUniversal has selected ListenFirst to help manage its social reporting, enabling a consistent global strategy for all teams and agency partners who touch social,” he quoted.

With strong competition from the likes of Sprout Social, Hootsuite, Meltwater Social, and Socialbakers, the company’s analytics and domain expertise are unmatched.

Revegy Modernizes Collaboration and Whitespace Mapping to Help Companies Drive Revenue

Abhishek Upadhyay

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October 24, 2019

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Revegy Modernizes Collaboration and Whitespace Mapping to Help Companies Drive Revenue

Two New Features Added to Revegy Account Planning Platform

The leading Enterprise Account Planning platform for revenue optimization, Revegy came out with two new features in the latest release of its platform – Whitespace+ and Contacts+. Both the features are available to the users effective immediately.

Revegy is a Sales planning and execution platform that provides its clients with process consistency and collaboration solutions. It helps companies to envision what’s going on inside their largest accounts by mapping people, priorities, and progress. Thus, it enables Sales teams to understand and navigate the maze of changing relationships, competing interests, and corporate politics pertaining to large accounts.

What Does the Latest Updates Mean?

Whitespace+ will help companies see the optimal path to revenue in their most important accounts

This newly launched package will focus on product information. It has the ability to take an array of data and summarize it in a way that it could help with decision-making. What’s unique to the Revegy platform is its ability to combine qualitative and quantitative information and present the resultant data in a visually appealing manner. It makes upselling and cross-selling much easier by displaying important information like major competitors, business unit product penetration, and future potential at a single location.

In addition, the enhancements of whitespace planning comprise:

Pre-created visualizations
Supporting tool-kit to identify new sell-up opportunities
Capability to gather data from multiple sources
Renewal information for administering timelines and prioritizing tasks

Mark Kopcha, Revegy’s President and CEO, was confident that there is no other technology like Whitespace+ that could see the optimal path to revenue. “We understand that within any organization the key to success is growing the 20% of accounts responsible for 80% of their revenue. Being able to see where future opportunities lie in these accounts is absolutely essential to helping them achieve their revenue goals” Mark added.

Contacts+ will review email interaction activity to analyze the strength of relationships

The new Contacts+ package integrates with Office 365 to update the relationship management capabilities of Revegy. Companies can look at a combination of meetings and email activities to understand the strength of their relationships.

The package assists Sales teams in establishing connections at a greater pace by discovering relevant opportunities for them. In addition, users can check if a colleague has more established relationships with targeted key stakeholders and request an introduction that can go a long way!

Anne Kimsey Revegy’s Vice President of Product Management explained that the unique intelligence feature of Contacts+ helps users establish more strategic connections by assessing their client relationships. “This product promises to help our customers connect the dots in their relationship maps, increasing productivity and driving revenue growth,” Anne added.

Founded in 2005, Revegy is designed to work with any Sales methodology or CRM. It was also named a “Hot Vendor” in Customer Revenue Optimization by Aragon Research recently. The company has over 30,000 worldwide users. Seismic, Skura, MindMatrix, AXIOM, and Brainshark are some of the other big players in the same league.

Adobe Expands Product Offerings to Meet Mid-Market and SMB Needs

Sudipto Ghosh

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October 24, 2019

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Adobe Expands Product Offerings to Meet Mid-Market and SMB Needs

Global leader in digital customer experience platform, Adobe, has expanded its product offerings to serve the needs of mid-market and SMBs. Adobe is creating a new organization within their Digital Experience business altogether to thwart the growing challenges in the martech ecosystem. At the time of this announcement, it also promoted Gary Specter, formerly vice president of Magento global sales and customer success, to lead the dedicated sales, customer success and support organization. Gary will be the VP, global head of GTM, Commercial Business at Adobe.

The step toward building a wider customer base would enable Adobe to understand and solve “multitude of challenges” that digital companies face today. Mid-market and SMBs are increasingly looking to compete with enterprises by leveraging technology that is available to do them. Yet, most technology providers still have a blind spot when it comes to serving these customer groups. With escalating customer needs for enhanced digital experiences at reasonable price of owning the stack, Adobe decided to reduce the technology gap for SMBs altogether.

It’s product portfolio for mid-market and SMB businesses includes offerings from Magento Commerce (Content Management System), Adobe Stock, Marketo Engage (Marketing Cloud with CX Platform), Adobe Analytics, Adobe Sign for Small Business, and Adobe Creative Cloud.

Magento Commerce

Mid-market and SMB customers would have access to integrated Adobe Stock with Magento Commerce. This would enable user groups to utilize Adobe Stock subscription quickly, earning easy access to Adobe Stock’s more than 130 million assets, including images, templates, 3D assets, 8 million stock videos and 750,000 premium collection images.

“Marketo Engage has enabled us to more quickly and dynamically deploy our marketing campaigns to meet the evolving needs of our business and our customers,” said Amber Hobson, manager of Demand Generation Applied Systems. “As the insurance industry undergoes digital transformation, Applied Systems is committed to leading by example as a technology for our customers by better connecting employees, partners and customers.”

“For years, Adobe has helped me run my business in a more efficient way. I work on-the-go and communicate with my team a lot, and I wouldn’t be able to do that nearly as much without Adobe Scan or Acrobat,” said Bobby Berk, interior designer, founder of Bobby Berk and member of the fab 5 of “Queer Eye.”

Bobby added, “Now Adobe Sign allows me to sign off on contracts and presentations in seconds. I can focus on the creative process, not the paperwork.”

Marketo Engage

Since Adobe acquired Marketo, it has constantly grown to become a more digitally-equipped martech arm of the tech giant. Now part of the larger Adobe Marketing Cloud, Marketo Engage will enable small B2B marketing groups to get started with all the latest b2b practices, including ABM and Email Marketing Automation. SMBs would have an access to updates to ABM Essentials that help B2B companies of all sizes get started with their account-based marketing (ABM) strategies. In addition, these user groups would be a part of the strong Marketing Nation community where members are encouraged to share best practices with other marketers to help build and formalize marketing strategies.

Adobe Analytics Foundation

Mid-market and SMB customers can easily scale up as their operation expands over time using advanced analytic features available at Adobe Analytics suite. These would help users to do audience segmentation, fallout analysis and other deep-learning analytics without requiring any additional cost or technical expertise.

This effort builds on Adobe’s strong heritage in the small and mid-market customer segment across its Creative Cloud and Document Cloud product portfolios and highlights Adobe’s commitment to extending enterprise-grade capabilities to help them differentiate and grow.

“Rapidly growing brands – regardless of a company’s size or budget – are increasingly making technology investments that level the playing field in terms of the experience they deliver to customers,” said Gary Specter, vice president, global head of GTM, Commercial Business at Adobe.

Gary said, “The acquisitions of Magento and Marketo helped Adobe gain a deeper understanding of the unique needs of commercial businesses, allowing us to extend our enterprise-grade applications down market and bring the modern infrastructure to run a digital business to companies of any size.”

“When you’re focused on growing your business, the last thing you want is for your technologies to hold you back,” said Anthony Potgieter, Senior E-commerce Manager at Wyze.

Anthony added, “With every product launch we’re seeing immense customer demand, so being able to deliver a sophisticated and seamless digital experience to customers across channels is essential to our sustained success.”

“We were looking to invest in a platform that can help grow our direct-to-consumer business, while sustaining the incredible success we’ve seen as a wholesaler,” said Jonathan Bradbury, Vice President of E-commerce at Nature’s Bakery.

Jon added, “Adobe’s solutions helped us address our needs as we evolved to a B2B and B2C business, enabling us to deliver relevant digital experiences to our customers.”

Earlier, Advertising Cloud was named as the leader in cross-channel advertising report by Forrester, an independent market research firm. Adobe is yet to confirm if the SMBs and mid-market customers could enjoy the benefits of Adobe Advertising Cloud as an extended part of the new Digital Experience platform.

Interactions Establishes India Entity; Accelerates Growth of Global Tech Team

Sales Engagement

STS News Desk

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October 24, 2019

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Interactions Establishes India Entity; Accelerates Growth of Global Tech Team

As the Need for Exceptional Customer Experience Grows, Bengaluru Joins Boston, London, as Interactions Third International Hub

Interactions, LLC, the world’s largest standalone artificial intelligence (AI) company, announced its expansion to India with the launch of Interactions Virtual Assistant India, LLP. With its India entity headquartered in Bengaluru, Interactions has its sights set on India’s exceptional tech talent to support the rapid advancement of its Intelligent Virtual Assistant (IVA) platform that facilitates productive customer experiences around the globe.

“Interactions is dedicated to fostering successful conversations with customers no matter their native language or cultural background. This commitment is made possible by our diverse team and technical expertise, and expanding to new regions will only enrich our approach,” said Michael Iacobucci, CEO of Interactions, LLC. “Advancing our conversational AI remains central to everything we do. With India’s impressive tech talent pool, our new India entity will help us both strengthen our AI stack and broaden our international impact.”

It’s estimated that poor customer service can cost US businesses $1.6 trillion a year. As exceptional customer experiences become a necessity in both the US and abroad, the demand for Interactions AI-powered IVAs is accelerating. After 15 years of rapid growth, a presence in India—where the company can develop both its team and technology—has become a strategic priority.

“With a presence in India, we have a valuable opportunity to attract a broader range of engineers, scientists and researchers to help embellish our IVA platform with a variety of new capabilities,” said Mahesh Nair, Senior Vice President of Engineering at Interactions, LLC. “Extending our team internationally will offer a diversity of thought and skill, helping us accelerate the pace of AI research and innovation.”

“Having spent the majority of my career managing professional services and technical teams in Bengaluru, I know the value of having boots on the ground to attract talent in the region,” said Srinivasa Chakravadhanula, Director of Engineering at Interactions Virtual Assistant India, LLP. “Growing the Interactions India team is a concerted focus, and it presents an exciting opportunity to gain access to some of the most exceptional minds in the AI field.”

Interactions provides Intelligent Virtual Assistants that seamlessly assimilate conversational AI and human understanding to enable businesses to engage with their customers in highly productive and satisfying conversations. With flexible products and solutions designed to meet the growing demand for unified, omnichannel customer care, Interactions is delivering unprecedented improvements in the customer experience and significant cost savings for some of the largest brands in the world. Founded in 2004, Interactions is headquartered in Franklin, Massachusetts with additional offices worldwide.

Target Data Acquires Social Media Agency Social Fulcrum

STS News Desk

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October 24, 2019

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Target Data Acquires Social Media Agency Social Fulcrum

Performance Marketing Agency Deepens Capabilities in Facebook and Instagram Advertising to Continue to Drive Growth for Clients.

Target Data, a full-service performance marketing agency, announced the acquisition of Social Fulcrum, a Boston-based social media agency that specializes in Facebook and Instagram advertising.

The acquisition of Social Fulcrum deepens Target Data’s paid media expertise. Social Fulcrum will become a business unit of Target Data, responsible for all Paid Social media execution. The entire Social Fulcrum team will remain in place and will be a center of excellence, supporting the broader Target Data organization.

“Social Fulcrum is a market leader in paid social. Their ability to utilize data and technology to drive ROAS for their clients is unmatched. Adding their expertise further strengthens Target Data’s data-driven approach to Facebook and Instagram. We could not be more excited to welcome their team and clients to the It’s family,” said Ross Shelleman, Founder and CEO of Target Data.

Social Fulcrum was co-founded in 2013 by Andrew Krebs-Smith and Noah Freeman, employs 20 people, and is the largest global spender on Facebook store-visit and offline conversion ads. It is ranked as one of Boston’s ‘Top 10 Hottest Companies’ by Inc. Magazine and is routinely selected as a top social media agency.

“We are thrilled to join the team to help drive performance on paid social channels. Becoming part of Target Data allows us to deliver better service and gives us access to new resources to help drive marketing outcomes for our clients,” said Andrew Krebs-Smith, Founder of Social Fulcrum.

Target Data is a performance marketing agency fueled by data and focused on results. As a leader in people-based marketing, we help our clients solve their biggest marketing challenges by leveraging data, technology and content. Our people-based solution provides strategy and multichannel paid media execution across programmatic display, direct mail, paid search, paid social, and advanced TV.

Qverse: TAB Buys Advertising Technology and Becomes ‘Qverse’

Native & Programmatic Advertising

STS News Desk

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October 24, 2019

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Qverse: TAB Buys Advertising Technology and Becomes ‘Qverse’

TAB GmbH, the mobile performance specialist of the PIA Group with seven locations worldwide, is buying the technology from DCypher Media B.V. and is now offering customers tailor-made product offerings and In-house technology under the new name “Qverse.”

Qverse (formerly TAB) is positioned as a mobile performance specialist in one of the world’s largest growth segments and completes the product portfolio with the acquisition of the Mobile Tracking and Programmatic Media Buying Platform from DCypher Media. Qverse’s expanded service portfolio offers customer service from Managed Performance Marketing campaigns, Retention and Re-targeting, Programmatic Media Buying, Social and Search Advertising to Qverse “DirectDrive” – its own Advertising Self-Serve Platform (ASSP).

“Mobile Performance Marketing is one of the strongest growth markets in the world. With Qverse, we have already successfully positioned ourselves with a top-class specialist. As a technology-agnostic enabler for our customers, we also have an offer of our own, first-class and tailor-made technologies in relevant segments. These complement our customers’ business models and enable extremely short time-to-market implementations that generate significant competitive advantages for our customers,” says PIA Group CEO Christian Tiedemann.

The new Qverse brand clearly reflects what TAB has been successfully implementing for customers since its inception and is increasingly in demand in the market: individual and transparent campaign solutions for mobile brands. With the new technology, Qverse can respond agilely and flexibly to trends and customer requirements and implement them tailor-made at short notice. With the help of the in-house ASSP solution “DirectDrive“, Qverse can also provide perfectly coordinated support to customers who prefer an in-house solution.

“Qverse is the result of a collaborative development process and a direct response to the needs of our customers. In particular, for brands that run mobile performance in-house, Qverse provides the right tool with the ‘DirectDrive’ solution to plan, set up, control and optimize campaigns in a full and holistic way,” says Qverse Managing Director Matthias Lesch.

“With our technology, we are pleased to complete the tech expertise of the PIA Group in a relevant and rapidly growing market environment. Together with our development team, we have developed a modular system technology in a special segment that can be perfectly integrated into the existing media in-house solutions of the PIA Group,” says DCypher Media founder Andi Sava. Sava will take over the role of COO alongside Managing Director Matthias Lesch.

Qverse is a data-centric marketing company. We help develop mobile brands into the market leaders of tomorrow by offering holistic performance marketing solutions developed in-house to increase revenue and monetization with absolute customer transparency.

The PIA Group is the leading digital service provider in Germany and combines strategy, creativity and technology into data-driven marketing. The 1200 experts of the PIA Group support customers and partners in the digital transformation of their business models.

Ecommerce Website Design Company, Huemor, Shares 4 Website Design Tips To Increase Sales this Holiday Season

STS News Desk

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October 24, 2019

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Ecommerce Website Design Company, Huemor, Shares 4 Website Design Tips To Increase Sales this Holiday Season

With the holiday season quickly coming upon us, the time to start thinking about holiday promotions for your ecommerce brand has arrived. With billions of dollars poured into holiday shopping every year, you want to make sure you’re putting your money in the right places so you can see the best ROI from a website design come the holidays. Ecommerce website design company, Huemor, shares 4 website design tips to increase sales this holiday season.

Use Urgency and Scarcity: Urgency and scarcity are the twin pillars of holiday marketing. Sales deadlines or the threat of going out of stock activate FOMO—the fear of missing out. Urgency and scarcity during the holiday season are real and get more intense, especially as December 25th approaches. Shoppers know that you’re running low on products because everybody else is buying. All you need to do is remind them that they’d better act now or risk missing out.
Win Customer Trust: Trust is the basis of any online sale. If shoppers don’t trust you with their card information, they won’t buy. You can make this easy for them: (1) Use certified trust seals and badges. (2) Display logos of media publications that have covered you. (3) Show verified customer reviews. Your customers will feel safer giving you their private information once they see other customers have trusted you in the past.
Give Custom Recommendations: Shoppers are busy: help them out by giving custom recommendations based on their viewing or purchase history. Both Shopify and WordPress have plenty of apps/plugins that can do this for you—they’re worth the investment. Another tip: curate a holiday gift guide for shoppers according to personality or interest. That’s a quick and easy way to get tailored products in front of the right people.
Use Wish Lists: Customers like to save things while shopping online. Wish lists let you use email or social media retargeting to marketing products that your customers have already expressed interest in buying. Wish lists make it easy for them to return to your online store and check out immediately. This is easy money and if you’re not using them, you should start.

The holidays are a time of massive earning opportunity for any business. Make the most out of the busy holiday shopping season by updating your website with some new and improved features while gearing up for the holiday rush.

Huemor Website Developers in NYC, helps ecommerce, beauty, SaaS, B2B, and nonprofit businesses create a best-in-class website experience to drive their online growth and improve their overall bottom line. Huemor’s team of designers and developers work to create memorable websites that tell your brand’s story, improve your key metrics, and display your brand with pride.

Rival Technologies named Outstanding Disruptive Start-up at Next Gen Market Research Disruptive Innovation Awards

Buyer Insights

STS News Desk

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October 24, 2019

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Rival Technologies named Outstanding Disruptive Start-up at Next Gen Market Research Disruptive Innovation Awards

Vancouver-Based Start-Up Recognized During 2019 IA Corporate Researchers Conference for Its Transformative End to End Market Research Insight Platform

Rival Technologies was named “Outstanding Disruptive Start-Up” at the 2019 Next Gen Market Research Disruptive Innovation Awards for its work in transforming traditional market research with its end-to-end insight platform Chat Lab.

The award, presented at the 2019 IA Corporate Researchers Conference (CRC) in Orlando, Florida, honors a start-up that is disrupting traditional market research methods through a technology, platform or a service-based solution.

Rival’s Chat Lab integrates chat, voice, and video solutions into SMS, social media and messaging apps. The platform helps companies reach consumers in more engaging and authentic ways to understand their attitudes, opinions and preferences.

“It’s a frustrating world out there for marketers and market researchers. Brands are dying to have meaningful interactions with their best customers who probably have a desire to share their opinions but can’t be accessed,” said CEO and founder of Rival Technologies Andrew Reid. “It’s a perfect storm in market research and we’re just starting to break through it by speaking to people where they’re hanging out—on their phones, on social media. As a result, the insights we’re getting are much more raw and powerful.”

As an example of the application of this platform, Rival Technologies Canuck Sports Entertainment leveraged Chat Lab to engage with fans in real-time during hockey games. Insights, collected within minutes of deploying the surveys, helped the Canucks improve fan experience and enhance brand partnerships.

Findings from this partnership will be presented at CRC by Brad Pennefather, Vice President, Membership and Business Intelligence at Canucks Sports & Entertainment, and Julia Morton, Director of Customer Success at Rival.

With a growing customer base that includes the National Football League and A&W Canada, Rival is helping marketers make the most of this compelling solution to the email-overload and survey-fatigue crisis threatening the future of the $76-billion market research industry.

Rival Technologies is rethinking research with voice, video and chat solutions that integrate into technologies that people actively use on a regular basis. The company’s platform, Chat Lab, makes it easy for companies to create mobile agile communities of customers, fans, and employees that can be engaged continuously for insights into their preferences, opinions, and habits. The company’s innovations rival traditional surveys and online communities by employing conversational technologies that reach a broad range of demographics through SMS, social media and messaging apps. Andrew Reid, Founder and Former President of Vision Critical, serves as the CEO of Rival Technologies. Rival is part of the Reid Campbell Group and a sister company to Reach3 Insights, a full-service consultancy that uses immersive and in-the-moment research and dynamic digital storytelling approaches to deliver experiential insights that inspire action.

47% of Shoppers Need Gifting Ideas for the Holiday Season – Research from Periscope By McKinsey

Sales & Marketing

STS News Desk

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October 24, 2019

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47% of Shoppers Need Gifting Ideas for the Holiday Season – Research from Periscope By McKinsey

Periscope By McKinsey, which offers a suite of Marketing & Sales Analytics Solutions to help companies achieve sustainable revenue growth, announced the findings of its recent consumer research which examines significant habits and behaviors of consumers in Canada, Germany, the UK and US, as well as highlighting some emerging trends with big implications for retailers this holiday season.

The “2019 Holiday Season Shopping Report: Shoppers are ready to spend but retailers need to personalize” report looks beyond Periscope’s traditional Black Friday research focus to undertake a deeper exploration of shopper attitudes toward a range of holiday shopping events.

Consumers Are Looking For Inspiration

With almost half of consumers (47%) admitting that they are looking for gift ideas, browsing in-store was listed as the top research channel utilized by consumers in Canada (70%), the US (65%) and Germany (63%), while using search engines or browsing retailer websites were the #2 ‘go to’ research channel. However, the top preference for UK shoppers (74%) is browsing retailer websites even before browsing in-store (#2).

Interestingly, catalogues, flyers and newspaper advertisements retain a certain appeal with over half (53%) of Canadian shoppers who say they depend on such resources, along with 40% of US, 38% of German, and 28% of UK shoppers.

To help inform their buying decisions this holiday season, consumers also welcome receiving marketing messages and communications from retailers that help inform and guide their seasonal shopping efforts. Promotional e-mails were by far the most preferred choice for the majority of shoppers in all territories surveyed while coupons took #2 spot for shoppers in Germany (36%), Canada (33%) and the UK (27%) – vying equally with TV and magazine channels for US shoppers at 38%.

The research findings reveal that savvy retailers will need to think beyond Black Friday – getting both the timing and targeting of promotions and deals right to capture those hyper-organized consumers keen to get their gift shopping tasks wrapped up early. Asked when they start thinking about shopping for the festive holidays, 52% of female shoppers in the UK and 50% in the US said that they get a jump-start on their holiday gift buying in the October-November timeframe, followed closely by 46% of female consumers in Germany and Canada. Female shoppers evidently represent a prime target from pre-October to early November which retailers would be remiss to overlook, whereas the mid-end of October to December timeframe is the ideal window to capture the attention of male shoppers (52% Germany, 50% Canada, 42% US, 39% UK). For women, the focus is on gift purchases for the household and children, while male consumers shop primarily for their partner/significant other (and for themselves).

Asked about the monetary value of their holiday spend budgets, consumers in Canada and the US had allocated the highest budgets for their seasonal purchases; 18% of US and 16% of Canadian shoppers expect to spend $1000 or more. Meanwhile, shoppers in Germany appear the most muted with regard to their gifting budgets – with 14% saying they will spend less than $100.

A significant minority of shoppers (13% Canada; 13% UK; 12% Germany; 10% US), however, say they have not allocated budget this year – should they encounter the right gift idea, they may be prompted to shop, regardless of price.

A clear correlation between age demographics, regions and spending plans, is also revealed, with US shoppers aged between 40 to 49 indicating the desire to allocate higher budgets ($500 or more) on their seasonal shopping this year (52% of the age group). While the highest spenders in the UK switches to the 30-39 age group (46% of the group), shoppers aged between 50 to 59 lead the spending in Germany (21% of the age group, significantly smaller compared to the rest). Finally, shoppers between 60 to 69 are expected to the spend the most in Canada (53% of the age group).

Salesforce Clubs AI and Creativity to Transform Email Marketing Automation; Delivers Enhanced Interactive Features

What Took 2 Weeks Earlier; Now Do it in 2 Hours

Journey Templates

Testing and Validating

Quick Overview of the New Email Marketing Automation Features

Einstein Content Selection

Einstein Copy Insights

Einstein Messaging Insights

Revegy Modernizes Collaboration and Whitespace Mapping to Help Companies Drive Revenue

What Does the Latest Updates Mean?

Adobe Expands Product Offerings to Meet Mid-Market and SMB Needs

Magento Commerce

Marketo Engage

Adobe Analytics Foundation

Interactions Establishes India Entity; Accelerates Growth of Global Tech Team

Qverse: TAB Buys Advertising Technology and Becomes ‘Qverse’

Ecommerce Website Design Company, Huemor, Shares 4 Website Design Tips To Increase Sales this Holiday Season

Rival Technologies named Outstanding Disruptive Start-up at Next Gen Market Research Disruptive Innovation Awards

47% of Shoppers Need Gifting Ideas for the Holiday Season – Research from Periscope By McKinsey

Popular Posts

Salesforce Clubs AI and Creativity to Transform Email Marketing Automation; Delivers Enhanced Interactive Features

Revegy Modernizes Collaboration and Whitespace Mapping to Help Companies Drive Revenue

Adobe Expands Product Offerings to Meet Mid-Market and SMB Needs

Interactions Establishes India Entity; Accelerates Growth of Global Tech Team

Qverse: TAB Buys Advertising Technology and Becomes ‘Qverse’

Ecommerce Website Design Company, Huemor, Shares 4 Website Design Tips To Increase Sales this Holiday Season

Rival Technologies named Outstanding Disruptive Start-up at Next Gen Market Research Disruptive Innovation Awards

47% of Shoppers Need Gifting Ideas for the Holiday Season – Research from Periscope By McKinsey

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