Select A menu for “Topbar Navigation”

Facebook X-twitter Linkedin
Home Blog Page 5100

Best Ways to Increase Inbound Leads

Mike Austin
-
3
Best Ways to Increase Inbound Leads

Adrack LogoYou’re here for two possible reasons. One – you are generating leads but not enough. Two – you aren’t generating leads at all. Whatever you are going through, this guide is for you.

Your leads are the lifeblood of your business. They are the fruit of all your Marketing efforts. To generate more leads from your Digital Marketing strategy, there are a few things that you must remember.

Getting Found Is the Key

In a survey conducted by HubSpot among 3,500 marketers, high-performers emphasized programs that get their contents found. These include organic search, blogging, and content amplification.

Did you know that 46% of Google searches are seeking local information? And did you also know that 88% of consumers who used a local search on their mobile device visit or call the store within the day?

That’s the power of organic search. It is safe to say that if people can’t find you on Google, it’s as if your business does not exist. Getting found on Google – or ranking high on major search engines – is a complicated process. But is possible, with the right tactics.

  • Identify and use the right keywords. It’s not enough to use keywords based on search volume alone. Use keywords that your target customers are likely to search for while looking for the product or service you offer.
  • Practice on-page optimization. This involves optimizing both the content and HTML source code of the website.
  • Deploy off-site tactics. Your target audience could be right there, visiting websites, blogs, or communities that aren’t yours. Make sure your content is accessible to your target buyers.
  • Focus on content. Without great contents, you’ll have a hard time driving visitors to your site and making a conversion. We’ll talk more about this later.

Read More: Connecting The Modern Seller To The Modern Buyer: The Role Of Marketing In Sales Enablement

Use Web Push Notifications

Web push notifications are a growing trend in the online marketing industry. With over a billion people using their mobile devices to find content, the mobile web audience is twice the size of the app audience. Web push notifications (WPNs) are quick, “bite-sized” information or notifications from different websites. It’s a permission-based communication system, which means it is less prone to spam.

Among the benefits of WPNs are:

  • Better opt-in rates.
  • High click-through rates.
  • Better user experience.

Scheduling WPNs is the key to get amazing results. Using an all-in-one Marketing platform should help make notification scheduling easier and effective.

Create High-Quality Contents

We can’t ever emphasize enough the importance of content in inbound marketing. Basically, contents are the reason why people search online. Whether they are looking for key information like statistics, tips, and suggestions, or simply browsing the web for leisure and entertainment – people are constantly seeking good-quality content.

Follow these strategies to amp your Content Marketing:

  • Quality, not quantity, is the key. Instead of publishing a blog post daily, aim to create exceptional content. With so many contents available within the tips of their fingertips, consumers are not after mediocre contents, rather, high-quality ones.
  • Strategize your content. On your website, make sure that each page includes the right offer. Your website is the extension of your company. It should contain all the information that customers need in order to make a purchase.
  • Focus on value. Every content you create should be of high-value. If you’re making bottom-of-the-funnel offers, make sure they deliver value to your prospects.
  • Incorporate infographics. People love infographics. They’re easy to digest. Brief. Information-heavy. And fun to read. A well-designed infographic will drive more leads to your website.

Read More: B2B Marketing Hacks: Lead Follow-Up At Shows…No Excuses!

Don’t Forget Social Media

When you have a great product or service as well as great content – let people know. Social networking sites are among the best places to promote your business. Your contents will get the most visibility if you promote them on Twitter, Facebook, LinkedIn, and similar social platforms. Here are simple ways to get more traction with Social Media Marketing:

  • Share links to gated content. If people find your contents valuable enough, they don’t mind sharing basic information in exchange for access.
  • Run contests and giveaways. Make your followers more engaged with activities such as these. Make sure they are geared towards your prospects.
  • Use Social Media Advertising. This comes with a price but the investment is way lower than traditional forms of advertising.
  • Host live videos. It’s a great way to connect with your followers and make them more excited to know about your products or services.

Digital Marketing is all about one thing: generating leads. There are various strategies you can try to increase your inbound leads. But among the most powerful include optimizing your website for organic searches, using web push notifications, creating valuable content, and advertising on social media.

Each of these strategies can take some time to master. But they are definitely worth your time, effort, and investment.

Read More: Client-Side Auction Vs Server-Side Auction: Which Is More Suited For Video Advertising?

Finance Marketers Need These Three Things in Their Mobile Strategy

Arun Gupta
-
2
Finance Marketers Need These Three Things in Their Mobile Strategy

Adjust LogoOver the past five years, user activity on finance apps has rocketed by 354%. While this is great news for FinTechs, many of the more traditional banks are feeling the pressure. How do you keep users engaged and avoid churn? Consider these three factors as you navigate the growth and complexities of mobile banking.

Finance has been transformed by mobile forever: over the past five years, user activity on finance apps has rocketed by 354%. While this is great news for FinTechs, many of the more traditional banks are feeling the pressure — especially with new entrants like N26 shaking up the American financial services scene.

And with more options on the market than ever before, acquiring users isn’t that easy. While research from Citi showed that 2018 was the year consumers began to adopt personal finance apps in earnest, install rates this year are hitting a plateau — with mobile banking reaching near saturation among younger consumers.

So, how do you keep users engaged and avoid churn? Here are three factors to consider as you navigate growth and complexities in the mobile banking space.

Read More: Why eRetailers Should Turn to Experimentation Rather Than Surge Moments to Boost Business Growth

Users Are Discerning, so Get the UX Right

With banks making it easier than ever to switch providers, the barriers to churn have never been lower. That makes it more important than ever to get UX right.

UK-based mobile bank Monzo is a prime example of how a carefully crafted UX strategy pays off. Valued at more than $1 billion, the digital-only bank has just launched Stateside with its “bank of the future.” In a recent interview, Monzo’s Simon Balmain said that “Our aim is to serve as our customers’ financial hub, and to create the most delightful, thoughtful and engaging user experience to really give people empowerment over their financial lives.”

Stickiness is a top KPI for Monzo, which measures success based on daily open rates and is a good indication of how user-friendly the app really is. As Balmain points out, the key to this is making the app feel like “it’s made for each customer, the human being using it, and is not just a place to view information like many other apps.” With that in mind, make sure you balance the process and structure of your app with personalization to address and engage users.

Make Customer Service Your Differentiator

Providing the right customer service options is essential, especially as that’s where neobanks excel.

But be careful not to make digital the be-all and end-all: consumers still look for a holistic approach when engaging with their banks. Providing a digital-only approach doesn’t take into account the nuances around context and journeys, and risks alienating customers. Although digital is great for day-to-day actions like balance checks, for more important processes, make sure customers can reach a customer service agent at the end of the line.

Harnessing the right channels for every situation is essential to removing friction, increasing convenience and building trust. With most banks providing the same range of services, customer service is where you can differentiate yourself — so make it a key pillar of your marketing plan.

Read More: Analyzing the Big Five Traits Your Brand Personality Needs to Be Reputable

Banking Apps Among the Hardest Hit by AD Fraud, so Get the Right Prevention Strategy in Place

Looking at Adjust’s data by vertical, banking apps top the charts for the industry most affected by ad fraud — where fraudsters attempt to con advertisers or publishers by exploiting technology to steal from advertising budgets.

Such a high rate of fraud in the Banking sector makes sense once you consider that apps with high Cost Per Action spend (campaigns based on post-install actions, also known as CPA) have become the biggest targets for fraudsters. Crucially for fraudsters, marketers working on a CPA basis the only payout once their new users complete an action, such as a registration event. If fraudsters are behind the action, they’ll gain the profit.

Based on data from Liftoff, an App Marketing platform, we see that CPAs vary widely depending on vertical.

The larger the cost, the bigger the motivation for fraudsters to go after them. Finance has some of the highest CPAs in the industry, so it’s no surprise these apps are such a target.

Getting the right fraud prevention software in place is the only fail-safe way to beat fraudsters. Importantly, look out for tools that prevent rather than detect. Blocking fraud in real-time means marketers won’t pay for fake installs, as opposed to battling with networks on reimbursement after the fact.

While fraud remains a very real threat to banking apps, the opportunities in the mobile banking space far outweigh the risks. By offering a convenient, streamlined and fiercely personal experience, forward-thinking apps can gain an advantage over their traditional competitors.

Read More: From Billboards to Big Data: The Future of Advertising Amid the Rise of Emerging Tech

Resonate’s State of the Consumer Report Reveals New Insights into 4 Intriguing Customer Segments

STS News Desk
-
1
Resonate’s State of the Consumer Report Reveals New Insights into 4 Intriguing Customer Segments

New Report from Leading Consumer Intelligence Platform Explores Purchase Motivations of Consumers That Extend Beyond Marketing Messages

Resonate, the leading provider of A.I.-driven consumer intelligence for marketers, released its latest State of the Consumer Report, which examines four distinct audience segments that collectively represent the major underlying influences behind today’s consumer purchases. Specifically, the research breaks down the motivations driving activist shoppers, personal values shoppers, advice-seeking shoppers and blog-obsessed shoppers.

Read More: FieldFLEX Mobile Announces It Has Entered Into An Embedded Solutions Agreement With IBM

“Everyone is guided by an underlying set of core personal values, and those values are reinforced by social causes, advice from those around them and prominent bloggers. This first-of-its-kind analysis takes a look at all of these forces, and it reveals insights that marketers need to create enduring connections with today’s consumers,” said Bryan Gernert, Chief Executive Officer of Resonate. “Data and insights are necessary ingredients for brands looking to create resonant, personalized experiences. The quality of the insight ingredients they use is more important than ever. If marketers want to drive sales, growth and loyalty, they must seek to enrich their current data set to uncover—and align themselves with—the key motivations that drive people.”

Read More: Digital Signage Enhances Advertising For Bluewater Promotions Inc.

Resonate’s State of the Consumer Report analyzes the buying decision influences of the following four audience segments.

  • The Activist Shopper: The report examines three distinct types of activist shoppers: those who value companies that focus on healthy environmental practices, shoppers who seek out companies known for being ethical and shoppers who value companies that are avid charitable contributors.
  • The Personal Values Shopper: The report analyzes consumers who fit into four broad categories of personal values: openness to change, self-enhancement, conservation and self-transcendence.
  • The Advice-Seeking Shopper: The report provides deep insights into consumers who are devout readers of product review sites and people who seek the advice of family and friends before making purchases.
  • The Blog-Obsessed Shopper: The report delves into the motivations of people who read the top health blogs, fashion blogs and mom blogs.

Read More: Kaon Interactive Adds Five Multi-Billion-Dollar Revenue Clients To Its Enterprise Roster

New Research Finds The Salesforce Economy Will Create More than $1 Trillion in New Business Revenues and 4.2 Million Jobs between 2019 and 2024

STS News Desk
-
1
New Research Finds The Salesforce Economy Will Create More than $1 Trillion in New Business Revenues and 4.2 Million Jobs between 2019 and 2024

Salesforce Ecosystem Is on Track to Become Nearly Six Times Larger Than Salesforce Itself by 2024, Earning $5.80 for Every Dollar Salesforce Makes

Salesforce, the global leader in CRM, announced new research from IDC that finds Salesforce and its ecosystem of partners will create 4.2 million new jobs and $1.2 trillion in new business revenues worldwide between 2019 and 20241. The research also finds it is driving massive gains for its partner ecosystem, which will see $5.80 in gains for every $1 Salesforce makes by 2024.

Read More: Mirakl And Silverback.Ai Announce Deeper Strategic Partnership To Accelerate Marketplace Growth

Cloud computing is driving this growth and giving rise to a host of new technologies, including mobile, social, IoT and AI, that are creating new revenue streams and jobs that further fuel the growth of the cloud — creating an ongoing virtuous cycle of innovation and growth. According to IDC, by 2024 nearly 50 percent of cloud computing software spend will be tied to digital transformation and will account for nearly half of all software sales. Worldwide spending on cloud computing between now and 2024 will grow 19 percent annually, from $179 billion in 2019 to $418 billion in 2024.

“The Salesforce ecosystem is made possible by the amazing work of our customers and partners around the world, and because of our collaboration we’re able to generate the business and job growth that we see today,” said Tyler Prince, EVP, Industries and Partners. “Whether it’s through industry-specific extensions or business-aligned apps, the Salesforce Customer 360 platform helps accelerate the growth of our partner ecosystem, and most importantly, the growth of our customers.”

Read More: Lucd Partners With BrownStone Advisory For Launch Of AI Sales And Marketing Enablement Platform

Because organizations that spend on cloud computing subscriptions also spend on ancillary products and services, the Salesforce ecosystem in 2019 is more than four times larger than Salesforce itself and will grow to almost six times larger by 2024. IDC estimates that from 2019 through 2024, Salesforce will drive the creation of 6.6 million indirect jobs, which are created from spending in the general economy by those people filling the 4.2 million jobs previously mentioned.

“The tech skills gap will become a major roadblock for economic growth if we don’t empower everyone – regardless of class, race or gender – to skill up for the Fourth Industrial Revolution,” said Sarah Franklin, EVP and GM of Platform, Developers and Trailhead at Salesforce. “With Trailhead, our free online learning platform, people don’t need to carry six figures in debt to land a top job; instead, anyone with an Internet connection can now have an equal pathway to landing a job in the Salesforce Economy.”

Read More: Americaneagle.Com Named A 2019 Sitecore Experience Award Winner For Work With Customer HomeServe

Kochava Expands Global Footprint with New Office in Tokyo

STS News Desk
-
2
Kochava Expands Global Footprint with New Office in Tokyo

The Company’s Industry-Leading Mobile Data Attribution and Measurement Platform Delivers Unique Value in the APAC Market

Kochava, the leading mobile attribution platform and host of the largest mobile data marketplace, announced the opening of a new office in Shibuya, Tokyo. This new location strengthens the company’s footprint in the APAC region with a highly competitive, unique offering for secure, real-time data solutions for people-based marketers to measure and optimize their campaigns across all connected devices. The new office will offer customers a local contact point for sales, support, and development of the company’s leading mobile data attribution and measurement platform.

Read More: ListEngage, LLC. Named One Of America’s Fastest-Growing Private Companies

To celebrate the opening of this new, strategically important office, Kochava hosted an intimate gathering on Wednesday, October 16 at the new office. Charles Manning, Founder and CEO of Kochava, along with key leadership executives in APAC including Makoto Katayanagi, Regional Sales Director of Kochava Japan, and Zach Turnlund, Lead Client Success Manager for Kochava APAC region were present to meet with attendees of the event.

“We are delighted to announce the grand opening of our new Tokyo office,” said Katayanagi. “This new location will give us access to a very large pool of the finest companies and local talent in the region that we can use to fuel Kochava’s continued growth.”

Kochava has an existing presence in the Asia-Pacific region with headquarters in Beijing and the company’s regional office in South Korea with plans to continue expanding across APAC territories.

Read More: Coldwell Banker Legacy Powers Automated Listing Advertisements With Adwerx Enterprise

“Congratulations to Kochava Japan Grand Opening,” said Takeshi Namigata, Senior Manager at LINE. “We have been collaborating with Kochava as an Ads Measurement Partner of the LINE Ads Platform since last April, and we look forward to more collaboration with Kochava.”

“It was a pleasure to meet new and existing customers and partners at the grand opening to celebrate our continued commitment to the APAC region,” said Manning. “We have a number of new platform advancements we shared details about and are excited to help more brands in the APAC region harness their data for growth.”

Read More: Mastercard Acquires SessionM To Broaden Its Merchant Loyalty & Marketing Services

Holiday Tech Spending to Reach $97.1 Billion in Revenue, Says CTA

STS News Desk
-
1
Holiday Tech Spending to Reach $97.1 Billion in Revenue, Says CTA

Technology spending during the 2019 holiday season (October-December) is projected to reach $97.1 billion in revenue in the US – on par with last year’s actual spending – according to the Consumer Technology Association (CTA). CTA’s 26th Annual Consumer Technology Holiday Purchase Patterns Study says 186 million US adults (74%) plan to purchase a tech product as a gift this year – with streaming service subscriptions and video games emerging as popular tech gifts.

Seven-in-ten US adults (71%) plan to purchase a content-related gift this year, which includes videogame discs (43%) and streaming or download entertainment services such as Netflix or Hulu (39%).

“We are in the golden age of content as more people consume more content across more devices,” said Lesley Rohrbaugh, director of market research, CTA. “New video streaming services, more 4K Ultra HD content and larger screens on TVs and smartphones are putting entertainment on gift lists this holiday. Screens like laptops, smartphones and TVs will top wish lists and we’ll see a rise in emerging tech categories like smart home devices and wearables too.”

Read More: Voca.Ai Secures Investment From American Express Ventures To Build The Contact Center Of The Future

Top Five Tech Gifts Consumers Most Want to Get

The ‘Three Screens’ continue to top consumer wish lists this year, with desktops and digital cameras falling off the top five list.

  1. Laptops
  2. Smartphones
  3. TVs
  4. Tablets
  5. Wearables

More People Plan to Buy Emerging Tech

This season, more consumers plan to buy emerging tech as gifts for others, as well as themselves.

  • Smart Home Devices: More than half (59%) of US adults plan to purchase a smart home product such as a smart doorbell, camera or lightbulb as a gift. Smart speakers, such as the Amazon Echo and Google Home, top the category with 38% of U.S. adults planning to purchase one this season. CTA expects a robust 11.3 million units to ship, a 42% decline over last year as more devices like TVs incorporate digital assistants.
  • Wearables: As new features emerge with enhanced health capabilities and mobile connectivity, 43% of US adults plan to buy a wearable (including smartwatches and fitness trackers) this holiday. Specifically, CTA expects over nine million smartwatches will sell this holiday season – a 2% increase over last year.
  • Wireless Earbuds: Wireless earbuds will be a popular holiday tech gift to give with eight million units expected to sell – a 45% increase over 2018. Further, of the US adults planning to purchase a gift within the overall headphone category, most say they’ll buy wireless earbuds this season.

Another popular gift this year will be videogame products, with half (50%) of US adults planning to purchase a gift in this category. One-third (33%) plan to buy a videogame console such as an Xbox One X or PlayStation 4 Pro and accessories such as steering wheels or joysticks.

Read More: Priority Launches Starter ERP For Small Businesses In North America

Brick-and-Mortar is the Top Channel for Tech Shopping

Overall, 87% of US adult consumers plan to shop at brick-and-mortar stores for tech gifts this holiday season, and 80% plan to shop online – both up over last year. Of those shopping online, 65% plan to do so using a mobile device (e.g., smartphone or tablet) and 33% plan to shop using a voice-activated digital assistant.

CTA Holiday Research

To keep up to date with all of CTA’s holiday and Black Friday research throughout the season, visit CTA.tech/holiday, where the report is available at no cost for CTA members.

CTA’s 26th Annual Consumer Technology Holiday Purchase Patterns Study was designed and formulated by CTA Market Research, the most comprehensive source of sales data, forecasts, consumer research and historical trends for the consumer technology industry. CTA fielded the survey in September 2019 using an online sample of 2,009 US adults (18+). Please note previous versions may have used different methodologies.

Read More: Showpad Appoints Oracle And Marketo Veteran Helen Yu As First Chief Customer Officer

CloudEngage to Offer Free Lifetime Subscription to Powerful Analytics and Audience Segmentation Tools

STS News Desk
-
2
CloudEngage to Offer Free Lifetime Subscription to Powerful Analytics and Audience Segmentation Tools

Audience Insights Manager 2.0 (AIM) Offers Marketers Deep Insights into Web and Mobile Visitor Behaviors and Allows for the Creation of Actionable Smart Segments

CloudEngage, the world’s most intuitive web personalization platform, has announced that organizations that install AIM by year-end 2019 will enjoy a free lifetime subscription.

“There are companies currently charging a great deal for what we’ve decided to offer for free. The learnings from our AIM product helps marketers deliver more relevant experiences for their web visitors,” said Paul Wagner, CloudEngage CEO. “This results in better customer journeys, and higher web conversion rates. It also helps smart marketers understand how their advertising dollars are impacting web engagement,” added Wagner.

Read More: ListenFirst To Power Up Social Analytics And Measurement For NBCUniversal

Easy to Install

Installing AIM generally takes less than three minutes. CloudEngage will even offer complimentary assistance on the install through year end.

Free Means Free

“One of the great learnings of the last year is that the value of rich audience data is immense to our customers. We’ve found that once our partners wrap their heads around the vast engagement data we gather, they can use our platform to generate super relevant, targeted content,” said CloudEngage Chief Growth Officer, Scott Rozic.

Read More: Revegy Modernizes Collaboration And Whitespace Mapping To Help Companies Drive Revenue

Added Wagner, “We launched a pilot program earlier this year that was designed to show prospective CloudEngage customers the value of their audience data. Those using our AIM product for free started calling us, wanting to learn more about how our other capabilities would help them better leverage their data. It was something of a lightbulb moment for the team.”

CloudEngage provides the world’s most intuitive personalization ecosystem at an industry-best price. CloudEngage helps organizations deliver unique and tailored experiences to their web visitors, significantly increasing conversion rates.  The product suite includes a personalized experience engine, live chat, and the industry’s first free customer data platform.

Read More: Adobe Expands Product Offerings To Meet Mid-Market And SMB Needs

Zeta Global Opens AI & Data Labs in San Francisco and NYC

STS News Desk
-
1
Zeta Global Opens AI & Data Labs in San Francisco and NYC

Leading Marketing Technology Company Showcases Innovative Data and Technology Capabilities

Zeta Global, a data-powered marketing technology company that helps brands acquire, grow and retain customer relationships, announced that it has opened AI & Data Labs in its two largest offices in the United States, New York City and San Francisco.

Read More: Recipe Box Plugin For Bloggers Wins Best User Experience                        

Designed by Christian Monberg, Zeta’s Chief Technology Officer, with input from leading academic institutions including the California Institute of Technology, Zeta’s AI & Data Labs brings to life the power of the Company’s proprietary data set and patented machine learning technology through an immersive user experience. The AI & Data Labs demonstrates how Zeta ingests trillions of data points, synthesizes the data to separate the signal from the noise and activates the knowledge through unique insights and connections to consumers.

“Data and AI are topics that are often talked about, but because they are so complex, they are rarely well understood,” said David A. Steinberg, Zeta Co-Founder, Chairman and CEO. “The AI & Data Labs are a physical manifestation of real-time signals, designed to allow marketers to connect with the world of data. This gives our clients and partners an opportunity to understand more about how Zeta’s innovative technology helps deliver better outcomes for marketers.”

Read More: HubSpot Adds LinkedIn Lead Gen Form Creation To Free HubSpot CRM                

The launch of the AI & Data Labs is the latest advancement in Zeta’s banner 2019. Coming on the heels of the integration of Sizmek’s market leading DSP into the Zeta Marketing Platform, and the Company’s recognition by the Forrester Wave as one of the seven recognized Enterprise Software Marketing Management platforms, the launch of the AI & Data Labs further establishes Zeta as an innovator in the sector.

Steinberg added, “The team has done an outstanding job of driving practical innovation to help clients do more with their data assets. We believe that the AI & Data Labs will inform, educate and inspire our clients and partners to innovate and grow.”

Zeta currently serves more than 1,000 clients across four continents, who have access to 750 million+ deterministic profiles, 500+ AI-derived intender audiences and leading-edge applications, such as intent scoring.

Read More: Consumer Mobile Usage Report Reveals Text Messaging Has Six Times The Engagement Of Email

1...5,0995,1005,101...5,659Page 5,100 of 5,659

About Us

SalesTech Star is a publication for sales professionals to stay conversant with the latest in sales technology. We cover the most important insights about sales technology in the form of news, guest posts and interviews with top Sales professionals.

Quick Links

Visit Out Other Sites

cio

Follow Us

Facebook X-twitter Linkedin

Interested in our Customized Editorial Services?

Please fill your details and we'll get in touch with you!

Fill Your Details

Brought to you by

Copyright © 2025 SalesTechStar. All Rights Reserved. Website Design: SalesTechStar | Privacy Policy

To repurpose or use any of the content or material on this and our sister sites, explicit written permission needs to be sought.