Home Blog Page 5069

ClearSlide Delivers Data-Centered Email Outreach and Improved Content Feedback

Winter 2020 Update Facilitates Smarter Email Outreach and Enables Marketing and Sales Teams to Collaborate on Content Strategy

 ClearSlide introduces its Winter 2020 update offering users powerful tools for data-driven email outreach and support for real-time collaboration and feedback to build more effective content strategies. The ClearSlide unified sales enablement platform empowers organizations to strengthen customer relationships, engage prospects, and deliver value through meaningful conversations and effective content.

Read More: AffinityX Recognized As A Premier Google Partner

“The ability to initiate and maintain conversations and true connections is critical in building solid relationships, positive sales experiences, and closed deals,” says Sergey Medved, Director of Product, ClearSlide. “Everything in our Winter release is geared around this objective. AI-powered spam checking and enhanced email functionality support smooth delivery and high open rates for your messages, while shared feedback leverages your sales and marketing teams’ collective insights to deliver content that resonates and builds trust.”

Increase email opens and reads to stay connected with customers and prospects.
Compose personalized and dynamic emails and see them take shape with an editable preview, also available for mobile. Enter recipients or import from CSV or Salesforce and type or paste formatted text from Word or HTML. You can schedule to send later or right away, and save as template for faster future outreach.

Read More: Introducing Kibana Lens: An Easy, Intuitive Way To Explore Data

Optimize your outreach efforts with artificial intelligence (AI).
Ensure your emails land in inboxes with ClearSlide’s new AI-powered Spam Checker. Get an instant spam score on content before sending and track post-delivery metrics. Maintain the health of your delivery reputation and view a list of invalid and bounced emails to weed them out of future outreach.

Bridge the gap between marketing and sales with enhanced content feedback and rating tools.
Create a dialogue between content owners and sales to refine your content strategy. Sales reps can share feedback on content, and when searching the Content Library, hone in on top-rated content. Marketers can receive email notifications and see what collateral is most effective.

Read More: Neustar And TRUSTID Introduce Inbound Authentication Solution For Call Centers

 

Write in to rnair@itechseries.com and psen@martechseries.com to learn more about our exclusive editorial packages and programs.

Clari Adds Silicon Valley Luminaries Jim Goetz and Steve Singh to Board of Directors

Clari, provider of the leading AI-powered revenue operations platform, announced two board appointments. Jim Goetz, Partner at Sequoia Capital, and Steve Singh, former Chairman and Co-founder of Concur Technologies, have joined the company’s Board of Directors.

Jim and Steve join at a momentous time for Clari. More than 50,000 sales, marketing, customer success and go-to-market professionals across 170 countries now use its Revenue Operations platform alongside their CRM stack to drive more pipeline, accelerate revenue and boost forecast accuracy. The company’s growth is currently tracking at 200 percent, with Clari’s platform processing over $300 billion in pipeline.

Read More: Alteryx Strengthens Its Executive Team With Newly Created Chief Operating Officer Role

“Using AI to re-imagine and transform the revenue process is a here-and-now opportunity,” said Jim Goetz, Partner, Sequoia. “Clari has become indispensable to any enterprise using a CRM. Their AI and automation make revenue operations — the most important business process in any company — more efficient and predictable. Clari helps breed a culture of growth and constant improvement.”

Jim has been a Partner at Sequoia for more than 15 years. He has helped create and grow a number of technology companies and product lines to market-leading positions. Notable investments include AdMob, Barracuda Networks, Carbon, GitHub, HubSpot, Nimble and WhatsApp. He sits on the boards of some of the industry’s most prominent enterprise companies, including Intel and Palo Alto Networks.

“We’ve entered a new age of CRM, where AI has become critical to driving data quality, adoption and user happiness,” said Steve Singh. “Clari has quickly become the defacto AI solution that winning enterprises use alongside their CRM, giving them greater control over their revenue process. It’s no surprise some of the world’s

most recognized companies place Clari on their list of top three most strategic enterprise SaaS solutions.”

Read More: ZipLine Partners With Twice Daily To Launch Integrated Loyalty And Private Label Debit

Steve is a veteran technology executive. He founded the corporate travel & expense platform Concur and led the company through a successful IPO and, later, an acquisition by SAP. Steve advises companies through high-growth periods and serves as Chairman of the Board at Talend, Center, and Modumetal.

Today, multinationals like Adobe and Lenovo and hundreds of category leaders like Zoom, Medallia, Confluent, Sumo Logic, UiPath, Okta, Workday, Qualtrics, and Alteryx all use Clari to run their revenue operations. This announcement comes on the heels of a $60M funding round Clari announced in October.

“We’re thrilled to have Jim and Steve join us on the journey of transforming revenue operations,” said Andy Byrne, CEO, Clari. “Modern B2B organizations need to consistently deliver growth, but many are still managing their revenue process using a disconnected hodge-podge of stale spreadsheets and reports. By adding our revenue operations platform to their CRM stack, our customers automate manual tasks, gain new visibility into risk, and accurately forecast revenue, leading to accelerated growth and predictable results.”

Read More: AMC Technology Launches DaVinci App On Genesys AppFoundry

 

Write in to rnair@itechseries.com and psen@martechseries.com to learn more about our exclusive editorial packages and programs.

 

TELUS Corporation Announces Agreement to Acquire Competence Call Center Through TELUS International

Merger Adds Significant Scale to TELUS International, and Expands Its Growing Enterprise Value to Approximately C$5 Billion

TELUS Corporation, through TELUS International, a customer experience innovator that designs, builds and delivers next-generation digital solutions for global brands, announced that it has agreed to acquire privately-owned Competence Call Center (CCC), a leading provider of higher-value-added business services with a focus on customer relationship management and content moderation, for approximately €915 million (approximately C$1.3 billion) consisting of debt and equity, subject to customary closing adjustments.

Read More: Mediagrif Announces Closing Of The Acquisition Of K-Ecommerce

“We are pleased to welcome Competence Call Center employees and customers into our TELUS family,” said Darren Entwistle, President and CEO of TELUS. “Today’s announcement adds significant scale and diversity to TELUS International – an important and differentiated growth driver for TELUS – and increases substantially the organization’s estimated enterprise value to approximately C$5 billion. The expanded capabilities of the combined companies will further elevate the globally admired customer experience and innovative digital solutions that are synonymous with the TELUS International brand. Importantly, the merger will positively impact the financial and operational strength of TELUS, supporting the advancement of our world-leading broadband networks in Canada as well as our global leadership in customer service excellence. Moreover, the acquisition of Competence Call Center further bolsters the continued advancement of TELUS International’s successful growth strategy by positioning them well for a potential future initial public offering targeted in the next 12-24 months, positioning the organization for continued growth in the years to come.”

“Today’s announcement is another remarkable milestone in our company’s strategic growth journey, building upon our significant momentum in the market and further supporting our ability to deliver differentiated customer experiences and enable new go-to-market opportunities for the valued brands we partner with around the world,” said Jeff Puritt, President and CEO, TELUS International. “Post-merger, TELUS International’s size, scope and reach will grow to encompass almost 50,000 of the most inspired team members, providing customer experience, digital transformation, content moderation, IT lifecycle, advisory and digital consulting, risk management, and back-office support in over 50 languages from more than 50 delivery centres in 20 countries across North and Central America, Europe and Asia.”

Founded in 1998 in Austria, CCC is headquartered today in Berlin, Germany and provides its award winning services across 11 European countries, with more than 8,500 employees. CCC partners with industry-leading global brands primarily from fast-growing technology, media and telecommunications, retail, and travel and hospitality sectors – key growth verticals for TELUS International. The acquisition of CCC will result in a sizeable diversification of TELUS International’s operations and client base in Europe. CCC’s capabilities will enhance TELUS International’s ability to deliver its signature customer service excellence to customers, which includes TELUS and its leading wireless and wireline broadband network in Canada.

Read More: ChannelAdvisor Connect 2020 Announced

The acquisition is expected to add significant scale to TELUS International, an important and differentiated growth driver for TELUS, and will support TELUS’ consolidated financial and operating results including revenue, EBITDA and free cash flow growth. In fiscal 2019, CCC is expected to report revenue of approximately C$450 million. On a pro-forma basis, TELUS International’s 2019 combined annualized revenue will surpass C$1.75 billion and EBITDA will increase to approximately C$400 million. The acquisition of CCC will be immediately revenue and EBITDA accretive to TELUS and TELUS International, as well as EBITDA margin accretive to TELUS International. Additionally, given the low capital intensity of the combined business, the transaction is also expected to support immediate free cash flow expansion.

“This is an exciting day for our entire Competence Call Center team as we look ahead to joining our two companies’ like-minded caring cultures focused on team member development and engagement to drive customer service excellence,” said Christian Legat, CEO, CCC. “We share the TELUS International team’s passionate commitment to putting customers first and are looking forward to coming together as one organization to amplify the power, reach and performance of our combined capabilities for the benefit of our clients and our teams.”

The acquisition of CCC will be financed from TELUS International non-recourse credit facilities and additional equity from TELUS Corporation and Baring Private Equity Asia (BPEA). As part of the transaction, CCC’s senior management will reinvest a significant portion of their equity ownership in CCC into TELUS International. TELUS Corporation’s and BPEA’s equity capital contributions are expected to be approximately C$165 million and approximately C$90 million, respectively. Following the close of the acquisition, TELUS Corporation will retain an approximate 62 per cent interest in TELUS International. The acquisition is subject to customary closing conditions and regulatory approvals. Closing is expected to occur in the early part of the first quarter of 2020.

Read More: Vonage Earns 2019 CRN Tech Innovator Award

 

Write in to rnair@itechseries.com and psen@martechseries.com to learn more about our exclusive editorial packages and programs.

Steampunk Partners with MuleSoft, Continues Alignment with Salesforce Public Sector

  • Technology partners are leveraging MuleSoft’s Anypoint Platform to drive innovation. 
  • Mulesoft partners involve CRM, marketing automation firms.
  • Partnerships across industries including govt and retail players.

Steampunk announced a partnership with MuleSoft by officially joining their Partnership Technology Program.

“Given Steampunk’s mission to focus on their clients’ most critical challenges, and the areas where we have the best opportunity for transformative impact, we are excited to enable our public sector customers’ missions with both the best partners and best product in the market,” said Lee Fisher, Regional Vice President – CIV Security and Financials for MuleSoft.

Read More: ChannelAdvisor Connect 2020 Announced

Steampunk, a digital design intelligence company delivers sustainable, measurable, and impactful results for its Federal clients by going deep with its five key capabilities:  Design & Strategy, Cybersecurity, Data Exploitation, DevSecOps, and Digital Platforms. Steampunk lives its human-centered philosophy by putting the end-user at the center of its integrated customer engagements by fusing culture, clients, and capabilities together – which means end-to-end solutions that bring the highest user-adoption and impact to the mission.

“We are extremely excited about our partnership with MuleSoft,” said Kate Abrey, EVP & GM, Emerging Markets Sector for Steampunk.  “Our growing relationship with MuleSoft will enable us to further empower our clients by streamlining the transition from ‘legacy to new’ systems and applications, thus increasing speed to mission impact.”

MuleSoft’s Technology Partner Program is comprised of leading software organizations across both functional applications like CRM, marketing automation, HCM and financials systems as well as across industries including financial services, healthcare, retail and government sectors. Technology partners are leveraging MuleSoft’s Anypoint Platform to reduce deployment time, improve customer experiences and drive innovation. Anypoint Platform is a leading solution for API-led connectivity that creates an application network of apps, data, and devices, both on-premises and in the cloud.

Read More: Mediagrif Announces Closing Of The Acquisition Of K-Ecommerce

 

Write in to rnair@itechseries.com and psen@martechseries.com to learn more about our exclusive editorial packages and programs.

Time To Get Social: Prioritizing Social Marketing Strategies

0

David Roussain. G5 LogoRaise your hand if you are on social media – anyone? Odds are most people have some sort of online profile – 79% of the US population to be exact – but does your real estate business have one? If not, 88% of businesses are beating you for your audience’s attention. Simply put, a mix of smart digital advertisements on strategically placed platforms allow real estate marketers to reach prospective customers and corporate decision makers where they are – social media.

Developing a strong social media strategy gives real estate marketers access to a pipeline of new leads, an avenue to nurture prospective ones, and a channel to follow up with current and past clients. Meanwhile, marketers are engaging with prospects in real time, publishing timely and relevant content, and advertising in a more personable and targeted manner.

Read More: 5 Ways Marketing and Sales Can Use Creative E-learning to Boost Lead Generation

Let’s Explore Some Tips for Maximized Social ROI

Not All Platforms Are Created Equal

Around one-fifth of all US B2B digital ad dollars is funneled into LinkedIn campaigns, positioning the platform as an optimal medium for reaching real estate investors seeking to build their portfolios through investment in high-performing properties. Alternatively, Facebook has the broadest reach for demand-gen, using geographic targeting to effectively reach local prospects. Lastly, Instagram’s visual focus allows multifamily marketers the opportunity to highlight the unique amenities and differentiators of their communities. No matter the industry, the first thing marketers need to determine when developing their social strategy is who, what, and where their focus should be.

Proactively Divvy up the Budget for Smarter Spend

Today’s online audience wants what they want when they want it, and it has to be good. With  overstimulation flooding all digital channels, consumers only take notice of the most relevant, personalized, and credible content. Ensuring all outreach efforts meet this demand is a vital step in effective advertising and budget allotment.

If your business is on social media, it’s not alone. To stand out in a crowded market, real estate marketers need to leverage data collected from social media ads that provide insight into who, what, and where their advertising budget should be directed. This eliminates time and budget wasted on broader, unfocused demographics. The provided data also determines which campaigns are driving the most interest, where it comes from, and the demographics absorbing it – leading to the smartest and most cost-effective spend.

Learn from the Past

Advertising strategies are not set-it-and-forget-it. Continuously gathering data and analyzing reports is a priority for all marketers, but especially for those in the real estate industry as it continues to evolve at a rapid pace. Using smart technologies such as Machine Learning and Predictive Analytics provided by Marketing partners like G5 present opportunities for more relevant prospect experiences that will ultimately outpace competitors. Beyond data monitoring, actively measuring and listening to the conversations surrounding your product or brand is the only way to both respond to criticism and maintain brand support; recognizing customer advocates and gaining a depth in understanding of prospects’ sentiment and needs.

As is the digital plane, social media advertising strategies are continuously evolving as audiences and online behaviors change. Knowing who to target, where to budget, and how to improve will separate the successful from the unsuccessful. The proof is there, the audience is there, the competitors are there – are you?

Read More: 3 Considerations for Marketers as AI Becomes a Reality

SMS Marketing Firm Postscript Raises $4.5 Million Funds

  • Postscript flaunts 50 percent YoY growth
  • The firm specializes in creating enriched messages through one-click integrations, hyper-targeted triggers
  • Its approach preserves text message inbox integrity, keeps unsubscribe rates low.

SMS marketing company Postscript reported that they have raised $4.5 million in seed money from a collection of investors, including Y Combinator, Accomplice, 1984vc, and Ali Capital. 

They have also received backing from a collection of leading entrepreneurs in the space including Paul English (founder of Kayak), Kevin Hale (founder of Wufoo), Mathilde Collin (founder of Front), Andrew Bialecki (founder of Klaviyo), Elias Torres (founder of Drift), and Eric Rea and Dennis Steele (founders of Podium).

Read More: Poly Launches New Device For Contact Centers To Enhance Customer Satisfaction

Attends to Brands of All Sizes

The e-commerce industry is growing rapidly, with Shopify reporting about 50% YoY growth, and independent brands thriving in tandem. Postscript said aims to help brands of all sizes continue to grow by offering flexible, customizable, direct-to-consumer SMS marketing tools. With an exclusive focus on the e-commerce ecosystem, Postscript specializes in creating enriched messages through one-click integrations and hyper-targeted triggers based on user behavior. Their data shows click-through rates in messages sent on the platform between 7.5% and 40%, substantially higher engagement than the average email marketing of 2%.

“Every year text messaging occupies a larger percentage of personal communication. The same shift towards messaging is just beginning between brands and their customers. With their leading platform and focus on the end user’s messaging experience, Postscript is in a unique position to help e-commerce businesses grow. We’re excited to partner with the Postscript team to build a category-defining company in this space.” said lead investor, TJ Mahoney of Accomplice.

Read More: Salesforce Reveals Insights On $31 Billion US Cyber Week Digital Sales

SMS as Mainstream Marketing Channel for e-commerce

Postscript’s mission is to introduce SMS as a mainstream marketing channel for e-commerce companies while respecting the personal text message inboxes of end-users. Postscript has built advanced targeting tools, enabling brands to engage their customers with the most tailored, relevant messages possible. This approach helps preserve text message inbox integrity while also keeping unsubscribe rates low.

Since launching in September 2018, the company has acquired more than 500 customers, including brands like Native, Brooklinen, StackCommerce, Frey, Oars + Alps, and Olivers. Their customers routinely see more than 26x ROI with clickthrough rates ranging between 7.5% and 40%. Postscript is so confident in their platform, they guarantee customers a 4x ROI or they’ll refund the investment. They have yet to refund a single customer.

Read More: Free Shipping Versus $2.99? Even Small Shipping Costs Decrease Customers’ Interest Drastically

 

Write in to rnair@itechseries.com and psen@martechseries.com to learn more about our exclusive editorial packages and programs.

Why is Sales Enablement Important?

Buyer behaviors have changed drastically. Needless to mention, sales tactics need to adapt to the changes. Some age-old methods are still evergreen, but being aggressive and manipulative won’t work today. Nor will calling your prospects at the wrong time help the cause. Sales is getting tougher day by day because of changing markets, new buying habits, and aggressive growth goals. Salespeople are finding it difficult to stay on par with the expectations. As a result, over 50% of sellers missed quota in 2018, sales training firm Aslan reports. Sadly, this has happened for five years in a row now. Sales Enablement can make this easier.

What exactly is ‘Sales Enablement’?

The failure to meet yearly quota can be largely attributed to the knowledge and skill level of the Sales representatives. They need to be more informed, skilled, and productive in order to reach their numbers. It’s not surprising businesses around the globe have understood the true essence of Sales Enablement and started focusing on this area. CSO Insights reports that 61% of companies have a dedicated Sales Enablement function today.

It is a relatively new term. It’s on the minds of Sales Managers and Executives everywhere! But it’s not a passing shower.

As per Forrester, “Sales Enablement is a strategic, ongoing process that equips all client-facing employees with the ability to consistently and systematically have a valuable conversation with the right set of customer stakeholders at each stage of the customer’s problem-solving life cycle to optimize the Return On Investment (ROI) of the selling system.”

Basically, it is the practice of providing your Sales team with more information, tools, resources, content, training, etc. to help them sell more and sell more effectively. In simple words, it can be described as the practice of making selling as easy as possible. Provide them with relevant content, training, CRM – and you are good to go!

Gartner defines Sales Enablement as “The activities, systems, processes, and information that support and promote knowledge-based Sales interactions with clients and prospects.”

Aberdeen reported that companies with excellent Sales Enablement process in place had:

Read Also: SalesTech Star Primer: What Is Lead Generation?

Where does Sales Enablement fit in?

If we consider the Sales process as a funnel with four basic stages, Marketing Automation and Sales Enablement will share two stages each. Marketing Automation takes care of the awareness and consideration stages, while Sales Enablement helps with the evaluation and purchase stages.

This is where the actual Sales happen and revenue is generated. In a nutshell, Sales teams are the essential stakeholders that can improve the quality of customer engagements as a result of Sales Enablement.

Image source: Highspot
Image source: Highspot

Ways in which Sales Enablement can help boost the bottom line:

Better training, low turnover

The whole point of Sales Enablement is providing the Sales reps with the necessary knowledge and training to boost up their confidence and morale. Highly-trained Sales folks would be able to answer customers’ questions with ease. This will help them close deals easily and meet their targets efficiently.

This, in addition, will reduce employee turnover as they won’t lose motivation at the sight of not achieving their targets. At a time when a large number of organizations are struggling to retain second and third year Sales representatives, Sales Enablement may prove to be a cost-effective measure.

It helps Salespeople get back to “basics”

Jim Ninivaggi, Chief Readiness Officer at Brainshark says, “Sales Enablement departments are recognizing that even though buying behaviors have changed over the last 15 years, the fundamentals that make or break a Sales call are still the same.”

He cites that many Sales teams have gotten away from the basics of good selling. Thorough pre-call planning, agenda-setting, call execution, consultative skills, and improvisation are the keys still today and Sales Enablement can help them with this. It can help them hone their basic skills in order to have more valuable conversations in each stage of the Sales funnel and thus, drive more Sales.

Better customer experience

67% of consumers cite bad experiences as the reason for churn, as per Esteban Kolsky, Founder and Principal of thinkJar. This makes it imperative to invest in the Sales Enablement process to hold on to the existing customers and win over new ones. There are various ways to do this. Train your Sales team to keep an eye on customer feedback on social media, engage with them, and provide value. In order to build relationships that last, it is necessary to adopt a customer-centric approach to Sales Enablement.

Bridges the gap between Marketing and Sales

It is a no-brainer that Marketing and Sales teams need to work in unison in order to achieve the best results. Sales improve when these two core divisions of a company work together. Sales Enablement will help advance your Inbound Marketing strategy and enhance ROI by making sure every team member is on the same page, with the same goals, strategies, and mindsets.

Sales Enablement is a necessity in today’s digital world. It will help organizations democratize and update their Sales processes while preparing every member of the Sales team to be more efficient. Employee retention will be high and the companies can save a lot owing to reduced employee turnovers. In addition, onboarding and training new Sales reps would become easier with standard training plans in place.

Read Also: How to Increase Your Brick-And-Mortar Sales Without Risking Profit Margins

Seismic Wins Gold in 9th Annual Best in Biz Awards

Seismic Recognized for its Industry-Leading Customer Success Organization

Seismic, the market leader for sales enablement platforms, has been named a Gold winner in the Customer Service Department of the Year category of Best in Biz Awards, the only independent business awards program judged by prominent editors and reporters from top-tier publications in North America.

With a team of more than 250 people serving more than 750 businesses worldwide, Seismic’s customer success organization far outpaces competing sales enablement vendors in size, experience, and customer satisfaction. Starting with onboarding that is matched to each company’s business objectives, Seismic develops a customer success approach for each customer based on their company size, industry, and other factors specific to that company. Each customer regularly receives actionable insights on progress, industry benchmarks to measure success, and a foundation from which to scale their enablement program as they grow their business.

Read More: Introducing Kibana Lens: An Easy, Intuitive Way To Explore Data

“The Seismic platform makes our jobs easier, but it’s the Seismic team that really makes the difference when it comes helping grow our sales enablement program,” said Vera Miguelo, Manager of Content and Communications at Livingston International. “Our customer success team is incredible – they’re always available to offer up best practices, areas of improvement, and to help with any technical requests.”

Seismic also has also invested heavily in customer education and community building. This includes the Seismic Community an online customer community comprised of more than 6,000 customers, local networking sessions for Seismic users, and the annual Seismic Shift user conference. Most recently, Seismic launched Seismic University, a customer-focused learning program with instructor-led live and virtual courses, designed to inform, educate, and standardize enablement best practices.

“Seismic customers are at the forefront of their industries in building truly impactful sales enablement programs. To help them do so in the most efficient and effective way possible, we constantly strive to offer unparalleled expertise through our customer success team,” said Doug Winter, CEO and Co-Founder, Seismic. “This commitment to our customers has helped Seismic become the industry leader in sales enablement, and we are honored to now be recognized as having a truly world-class customer success organization by Best in Biz Awards.”

Read More: Neustar And TRUSTID Introduce Inbound Authentication Solution For Call Centers

Since 2011, Best in Biz Awards’ entrants have spanned the spectrum, from the most innovative local companies and start-ups to some of the most recognizable global brands. With more than 700 entries, the 9th annual program attracted a record number of entries from an impressive array of public and private companies of all sizes and spanning all geographic regions and industries in the US and Canada.

Winners in Best in Biz Awards are determined based on scoring from esteemed independent judging panels assembled from some of the most respected newspapers, TV and radio outlets, and business, consumer, technology and trade publications in North America. Best in Biz Awards judging panels are uniquely able to determine the best of the best from among the hundreds of competitive entries. The 2019 judging panel included, among others, writers from Accounting Today, AdWeek, Associated Press, Barron’s, Consumer Affairs, eWeek, Healthcare Innovation News, Inc., Investment Advisor Magazine, USA Today and Wired.

Read More: Syncsort Completes Acquisition Of The Pitney Bowes Software And Data Business

 

Write in to rnair@itechseries.com and psen@martechseries.com to learn more about our exclusive editorial packages and programs.

Braze Achieves AWS Retail Competency Status

Leading Global Customer Engagement Platform Deepens Relationship with AWS to Enable High-performing and Efficient Cloud Infrastructure for Retail Industry Applications

Braze, a leading global customer engagement platform, announced that it has achieved Amazon Web Services (AWS) Retail Competency status. Braze is also an AWS Digital Customer Experience Competency Partner, which recognizes that Braze provides proven technology and deep expertise to help Digital Customer Experience customers by providing end-to-end solutions for all phases of the digital customer acquisition and retention lifecycle. Conversely, Amazon Simple Storage Service (Amazon S3), a secure, durable, and scalable object storage infrastructure, is part of the Braze Alloys Partner Program.

Read More: Introducing Kibana Lens: An Easy, Intuitive Way To Explore Data

“We’re proud of how our relationship with AWS has grown over the years to now include the distinction of achieving AWS Retail Competency status,” said Jon Hyman, Cofounder and CTO at Braze. “Leading retailers, like Gap, Glossier, Overstock.com, and Urban Outfitters, use Braze to exceed the ever-changing demands and expectations of today’s consumer. As the retail industry becomes increasingly competitive, it’s critical for brands to build stronger, more meaningful relationships with their customers.”

“Our focus is on our consumers and ensuring they have the best possible experience as they navigate and shop on Overstock.com,” said JP Knab, Chief Marketing Officer at Overstock.com Retail. “By leveraging Braze’s platform, our team has been able to develop state-of-the-art technology that has driven to stronger email and push open rates, engagement, and conversion. This partnership has allowed us to optimize our communications strategy quickly and effectively in order to build relevant and memorable experiences for our customers.”

Read More: Neustar And TRUSTID Introduce Inbound Authentication Solution For Call Centers

The AWS Retail Competency acknowledges that Braze has technical proficiency and proven customer success across numerous innovative solution areas in retail spanning data lakes, AI/ML, voice, recognition, IoT, microservices, and retail transformation. Achieving the AWS Retail Competency differentiates Braze as an AWS Partner Network (APN) member that delivers highly specialized technical proficiency. To receive this designation, APN Partners must undergo rigorous validation by AWS to ensure alignment with AWS best practices for building secure, high-performing, resilient, and efficient cloud infrastructure for retail applications – to give customers increased confidence when making decisions.

AWS enables scalable, flexible, and cost-effective solutions from startups to global enterprises. To support the seamless integration and deployment of these solutions, AWS established the AWS Competency Program to help customers identify Consulting and Technology APN Partners with deep industry experience and expertise.

Read More: Syncsort Completes Acquisition Of The Pitney Bowes Software And Data Business

 

Write in to rnair@itechseries.com and psen@martechseries.com to learn more about our exclusive editorial packages and programs.

CleverTap Achieves AWS Retail Competency Status

CleverTap, a leading AI-powered customer lifecycle and user retention platform, announced it has achieved Amazon Web Services (AWS) Retail Competency status. The recognition acknowledges that CleverTap has technical proficiency and proven customer success across numerous innovative solutions in the Customer Engagement category of the AWS Retail Competency that help retail marketing leaders to proactively attract and retain customers.

Read More: Mediagrif Announces Closing Of The Acquisition Of K-Ecommerce

AWS Retail Competency Partners undergo rigorous validation by AWS to ensure alignment to AWS best practices for building secure, high-performing, resilient, and efficient cloud infrastructure for industry applications – to give customers an increased confidence when making decisions. Achieving the AWS Retail Competency differentiates CleverTap as an AWS Partner Network (APN) member that delivers highly specialized technical proficiency. To receive the AWS Competency designation, APN Partners must possess deep AWS expertise and deliver solutions seamlessly on AWS.

“CleverTap is dedicated to helping brands create and foster individual relationships, and the power and flexibility of AWS allows us to deliver a solution that enables companies to better engage with and retain their customers,” said Sunil Thomas, co-founder and CEO of CleverTap. “We are proud to achieve AWS Retail Competency status, further underscoring the power of the CleverTap platform to help today’s mobile-centric enterprises achieve their technology goals by leveraging the agility, breadth of services, and pace of innovation that AWS provides.”

AWS Retail Competency Partners have demonstrated success in offering end-to-end solutions across Customer Engagement, Corporate Merchandising and Planning, Supply Chain and Distribution, Physical, Digital, and Virtual Store, Advanced Retail Data Science, Core Retail Business Applications, and Consulting Practices for Retail on AWS.

Read More: AffinityX Recognized As A Premier Google Partner

CleverTap’s customer lifecycle and user retention platform leverages ML to offer a robust engagement suite that enables brands to convert, engage, retain, and grow their mobile user base. Achieving AWS Retail Competency status allows CleverTap to drive success and flexibility for customers, enabling brands to create and foster individual relationships with their customers. The power and flexibility of AWS allows CleverTap to ingest over 10 billion data points in under four seconds and send two billion messages in an average workday without taxing the platform. Engineered to address the needs of today’s global, mobile-centric enterprise, the CleverTap platform operations team is able to deploy parallel isolated environments on AWS within hours to meet customer data regulatory requirements.

From the US to Latin America to EuropeAsia, and the Middle East, CleverTap is enabling brands to create and foster individual relationships with customers. The solution has been adopted by some of the world’s leading organizations across multiple industries, and customer growth has surged over 2X over the past year, with an average of more than eight billion user actions processed each day. CleverTap has helped generate over $2 billion in incremental revenue for its customers, and currently reaches more than one billion devices and over 8,000 consumer apps in more than 100 countries.

Read More: Introducing Kibana Lens: An Easy, Intuitive Way To Explore Data

 

Write in to rnair@itechseries.com and psen@martechseries.com to learn more about our exclusive editorial packages and programs.