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PubMatic Boosts Publisher Audience Addressability With Identity Hub

Publishers Can Improve Programmatic Monetization With an Enterprise Extension of Prebid’s User ID Module

Premium digital advertising technology company, PubMatic, announced the launch of the PubMatic Identity Hub, an enterprise, ID-agnostic identity management solution. Identity Hub extends Prebid’s open-source User ID module, making it easier for publishers to monetize programmatically and ensure buyers can recognize and bid on their desired audiences as third-party cookies become more restricted.

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The increase of consumer privacy regulations and reactions from tech platforms to block the usage of third-party cookies has caused audience addressability to erode. This has major implications across the industry, reducing publishers’ revenue from digital advertising and limiting buyers’ campaign performance and return on ad spend. Against this landscape, the digital advertising ecosystem is scrambling to find solutions to these challenges.

“As the digital advertising ecosystem urgently looks for consumer-friendly audience addressability solutions, the rapid expansion of ID choices is creating growing complexity. Buyers and publishers need less confusion, not more,” explained Ankur Srivastava, director of product management at PubMatic. “By extending the leading open-source code from Prebid, PubMatic’s Identity Hub addresses this challenge by simplifying the use of multiple IDs in an intuitive, easy-to-manage solution.”

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Identity Hub is a software management layer built on top of Prebid’s User ID module that allows publishers to quickly and seamlessly support multiple IDs for each ad impression, thereby ensuring that buyers can recognize the publisher’s audience and bid more on its inventory, maximizing publisher revenue and buyer campaign performance. With Identity Hub, publishers can:

  • Leverage any existing and future Prebid User ID module integration, including over 10 major partner IDs such as IAB DigiTrust, The Trade Desk Unified ID, ID5, and LiveIntent
  • Manage implementation and configuration of partner IDs through an intuitive UI, without the need for valuable developer resources
  • Track the incremental value of each partner ID with built-in analytics and reporting
  • Increase programmatic ad revenue by ensuring digital ad buyers can recognize the publisher’s audience and bid higher for inventory

PubMatic’s Identity Hub, an enterprise extension of Prebid’s User ID module including an easy-to-use UI, analytics, and customer support, is available now and is pre-integrated with OpenWrap, PubMatic’s leading Prebid-first wrapper solution, so publishers can easily activate the tool today with a few clicks. It is also available as a stand-alone solution for publishers using other header bidding wrappers.

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Chatly Launches Updated Commerce Module With Advanced WeChat Mini Program Development Features

Enterprise WeChat Management platform Chatly is proud to announce the latest release of its Chatly Commerce module. Chatly is an all-in-one suite for WeChat engagement enabling end-to-end management of a brand’s entire WeChat strategy including marketing, service, sales, and commerce.

With the newest version of Chatly Commerce, brands can now deploy e-commerce mini programs on WeChat in hours instead of weeks.

WeChat mini-programs are light apps operating within the WeChat ecosystem. Since the launch of mini programs two years ago, over 2.3 million WeChat mini programs have been created, and commerce mini programs have become a key purchasing channel for Chinese consumers – so much so that the number of e-commerce transactions.

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“Commerce mini programs have become a core component of many brands’ WeChat strategies, yet despite their popularity, they can often take a long time to build. With the newest version of Chatly Commerce, we aim to simplify the mini program creation and setup process, giving brands the freedom to quickly launch commerce mini programs for specific product drops, flash sales, or holiday campaigns,” said Chatly Co-Founder and Co-CEO Jeff Fish.

The latest version of Chatly Commerce not only helps brands launch e-commerce mini programs more quickly, but also operate them more efficiently with advanced updates to product, content, and order management features:

Product Management & Content Management
Admins now have the flexibility to view products and content and upload new assets to manage product information and products available for purchase within the Chatly Commerce Platform using functions such as:

  • Product Creation
  • Asset Management
  • Inventory Management
  • Page Layout Personalization
  • Home Page Skin Management
  • Custom Price Books
  • Commerce QR Code Generator
  • Product Availability
  • Cart Abandonment Retargeting
  • Ability to Integrate with all modern Product Information Management (PIM) Systems

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Order Management
Admins now have the ability within the Chatly Commerce Module to view all incoming paid orders and order details as well as export orders. Specific features include:

  • View Order List
  • View Order Details
  • Update Order Status
  • Track Logistic Updates
  • View Customer Acquisition Source
  • Acquisition and Customer Lifetime Value Analytics
  • Integrate with all Modern Order Management Systems
  • Integrate with all Leading Shipping Vendors in PRC
  • New and improved Chatly Analytics Dashboard

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ChannelAdvisor to Exhibit at NRF 2020 Vision: Retail’s Big Show in New York City on January 12-14

Leading E-Commerce Solution Provider to Showcase Platform for Marketplace Management, Online Advertising, Where to Buy, and Fulfillment Solutions at Booth 1626

ChannelAdvisor Corporation , a leading provider of cloud-based e-commerce solutions that enable brands and retailers to increase global sales, announced it will exhibit at NRF 2020 Vision: Retail’s Big Show on January 12-14 at the Jacob K. Javits Center in New York City. ChannelAdvisor’s team of e-commerce experts will be available to meet with conference attendees on Level 1 of the exhibit hall at booth 1626.

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“ChannelAdvisor is excited to participate in NRF 2020, a premier event for companies seeking new ideas for supporting their e-commerce business goals,” said Mike Shapaker, Chief Marketing Officer at ChannelAdvisor. “After a high-demand shopping season, this is the perfect time for brands and retailers to rethink their online strategies and explore new solutions for e-commerce success throughout the year. From product visibility to delivery, ChannelAdvisor’s platform and e-commerce expertise can help simplify the complexities of selling online, including pursuing new sales channels, capturing new audiences, optimizing operations, and creating a seamless shopping experience for consumers across global marketplaces.”

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The rapidly shifting e-commerce landscape demands brands and retailers adapt to consumer behavior at every stage of the shopper journey. ChannelAdvisor’s platform helps achieve this objective by simplifying connections to new marketplace and advertising channels, strengthening supplier-retailer relationships, and optimizing operations through the management of product inventory, pricing, advertising, order fulfillment, and more.

To explore ChannelAdvisor’s offerings, conference visitors can request to schedule a meeting with a team member. Through collaborative discussions, ChannelAdvisor can offer customized solutions, including actionable analytics, to help attendees gauge their e-commerce performance and improve competitiveness.

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Jamee Fred to Become President of TrueSpace

Ms. Fred Will Further Propel the Company’s Mission to Help Second-Stage Entrepreneurs Push Past $10 Million in Revenue

TrueSpace, a first-of-its-kind ecosystem intentionally designed to help entrepreneurs grow from startup to middle-market, announced the executive promotion of Jamee Fred to President.

In her new role, Jamee will manage and guide the company’s overall strategic planning, navigate the company’s vision and execute on TrueSpace’s mission. As an accomplished leader in strategic and tactical planning, Jamee brings a wealth of experience to this role, previously serving as TrueSpace’s co-founder and Chief Marketing Officer (CMO) since the company’s inception in 2013.

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“I’m honored to take on this role as TrueSpace deploys our strategic expansion plan,” said Jamee. “Recently celebrating TrueSpace’s fifth anniversary, I’m so proud of what we’ve accomplished thus far and I’m excited for what’s in store this coming year.”

During her time as CMO, Jamee played an instrumental role in branding the TrueSpace organization as a national provider of primary research to understand second-stage businesses. The relationship between TrueSpace and Gallup, The Five Conditions Assessment and the connections to regional business incubators and accelerators is a direct result of Jamee’s work.

TrueSpace is a Denver-based business that has created the first-of-its-kind ecosystem intentionally designed to help those businesses that have grown past the startup phase and aspire to reach at least 10 million in revenue.

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Recent Survey Points to Increased Marketing Investments in Social Shopping Platforms Within the Next Twelve Months

Slickdeals Announces New Retail Insights Report – “Embracing Social Commerce: Strategies, Successes, and Future Investments among Retailers”

 Slickdeals, the leading crowdsourced social shopping platform, announced its co-sponsored report Embracing Social Commerce: Strategies, Successes, and Future Investments among Retailers. Researched by WBR Insights, the report examines how social commerce, or the alliance of social media and ecommerce, is creating a new online shopping dynamic.

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According to the report, 75% of companies surveyed say that they will either increase their investment in social media marketing within the next 12 months, or will maintain the same level of investment. 89% of the companies surveyed are either currently utilizing social commerce, implementing social commerce, or planning to do so in within 24 months at the latest.

Developing a meaningful customer engagement strategy is a challenge that 44% of companies struggle with the most. At the same time, 38% of these organizations are seeking to build a reputation that consumers recognize and trust, meaning that they are trying to build on the emotional bond that their brands have already created.

“For over twenty years, Slickdeals has been the place where millions of transaction-ready consumers come to socialize about shopping. As the only platform where consumers research, socialize, and purchase the best deals on their favorite products, we’re able to connect brands with engaged and highly valuable consumers,” said Tom Straszewski, Senior Vice President, Sales and Business Development at Slickdeals.

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Still of debate among respondents is attribution, a means to determine how brands calculate value. Researchers asked respondents which method of attribution they favor: 34% assign attribution to the last click and 33% assign attribution to the first click, while 31% assign it to time decay, which is an algorithm-based method for measuring how long social media content lasts.

Added Straszewski, “We see that those who invest more heavily in social commerce tend to look more at first click versus last click attribution, given that a consumer’s first click represents the beginning of their overall engagement with a brand and, thereby, the most meaningful step in the customer journey. Often, that first click comes from social commerce sites like Slickdeals.”

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ForwardPMX Announces New Global Leadership

Global Managing Director, James Townsend, Moves to the Role of Global CEO

Award-winning, global brand performance agency, ForwardPMX, announced it has named James Townsend as its Global Chief Executive Officer. Townsend will assume the role from former CEO, Martin McNulty, who will be moving on to pursue other opportunities.

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ForwardPMX is home to 1,000 experts across 25 offices and 15 countries around the world, managing over $1 billion in media. “Martin’s development of the business has positioned us for continued growth and innovation,” said newly appointed Global CEO, James Townsend. “We are expanding our palette of services across data, technology and media, and partnering with our clients to fuel growth for some of the world’s most iconic brands. I’m incredibly proud to be working with the talented people at ForwardPMX, and look forward to announcing a diverse, global leadership team in the coming weeks.”

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Throughout 2019, Townsend served as ForwardPMX’s Global Managing Director, working to drive increased consistency, collaboration and scale across the agency’s talent base in Europe, North America and Asia-Pacific. An accomplished industry leader, his resume includes serving in a senior role on the Dentsu Aegis Network UK leadership team as 360i’s European chief executive officer, where he led the Converse, Lidl and Enterprise accounts. As CEO of ForwardPMX, Townsend will continue to work alongside the agency’s global leadership to accelerate talent development, drive client business and further advance ForwardPMX’s consultancy, technology and brand performance offerings to deliver the modern business solutions that today’s C-suite requires.

“James has an impressive track record of growing successful brand and data-driven performance businesses,” said Mark Penn, Managing Partner and President of The Stagwell Group. “His vision and guidance will help elevate ForwardPMX as the clear choice for brands seeking a global, best-in-class partner to help them adapt, scale and deliver the experiences that win consumer loyalty.”

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New10 Partners with Vonage to Transform Contact Centre and Deliver a White Glove Customer Experience

Vonage , a global business cloud communications leader,  announced that New10 has selected its contact centre solution to better serve its customer-base by delivering exceptional experiences.

Based in the Netherlands, New10 is a financial services company which helps entrepreneurs to finance their plans and ambitions for growth. Offering a fully digital lending process, New10 makes credit decisions within 15 minutes with clear conditions and insights of the applicant’s financial health.

For New10, customer experience is the key business differentiator and essential for maximising customer retention and maintaining its rapid growth. New10’s goal is to provide its growing customer-base with a ‘white glove’ experience, whether for a customer calling for support during an application, or a New10 agent proactively contacting a customer who may need assistance with the application process. Following a market evaluation, the company implemented Vonage’s award-winning contact centre solution for its Salesforce integration, omni-channel routing and reporting capabilities, together with its call quality and scalability.

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Mitchell Baas, Head of Customer Relations at New10, comments, “We wanted to transform the experience we offer our customers with the introduction of Vonage’s contact centre solution. We were impressed with Vonage’s Salesforce integration, call quality and voice assurance and are delighted to have moved to a stable and flexible platform which will help us scale our CX function as we grow.”

New10’s advisors will now benefit from immediate access to a customer’s entire history of interactions, and with Vonage’s fully-integrated omni-channel experience, the company can deliver a consistent customer experience between Salesforce and the contact centre. New10 can route voice and interactions through email, chat, SMS, video and social channels in an integrated and unified manner, uniformly empowering digital and voice agents, optimising resources and improving management of KPIs across customer interaction channels. The company can therefore provide a rich, consistent and integrated experience, irrespective of the channel chosen by its customers, and without switching to a third-party solution.

Vonage’s dynamic routing capabilities can also help optimise performance by identifying callers who have previously submitted an application and routing them directly to the account team or assigning them higher priority in the queue – further improving handling time and customer satisfaction.

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All advisors can log into the same system wherever they are, as all they need is a phone and internet connection, meaning they can work from multiple locations. The platform offers a real-time window into the entire contact centre operation, so agents can be easily managed, and call recordings together with customisable reports allow the company to understand where improvement opportunities exist.

Paul Turner, VP Benelux and Nordics at Vonage, adds, “Vonage is pleased to have been chosen as an important partner of New10 as it seeks to compete on customer experience, while benefiting from complete flexibility and scalability. Salesforce integration is central to Vonage’s contact centre solution, enabling businesses like New10 to create customer experiences that help them serve better and sell more. Our solution integrates effectively, for better access to rich customer data, from which agents can make personal connections through every channel”.

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Accenture to Acquire maihiro, Boosting Customer Experience and Experience Management Capabilities for SAP Solutions

Accenture has entered into an agreement to acquire maihiro, a provider of customer experience and customer relationship management consulting, optimization and ongoing enhancement services. The acquisition will help Accenture create solutions for clients that drive innovation and transformation in marketing, sales and customer service.

maihiro is a leading provider of SAP-based customer experience (CX), customer relationship management (CRM), and commerce services. The acquisition aims to strengthen Accenture’s world-class SAP capabilities that help organizations elevate customer experiences beyond expectations. With headquarters in Munich, maihiro has approximately 160 skilled professionals in offices across Germany and Austria.

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“Today’s brands compete in the experience economy. Only those capable of delivering the most engaging and differentiated experiences will continue to win and retain customers’ loyalty,” said Bhaskar Ghosh, group chief executive, Accenture Technology Services. “With this acquisition, we will amplify our experience and knowledge to help clients drive growth by developing and deploying superior experience management. This will enable clients to better understand their customers, evolve business processes to align with customer needs, and enjoy higher customer retention and purchase frequency.”

“Together with maihiro, we will have more expertise and capacity to serve clients in Austria, Switzerland, Germany and across Europe, and guide them in their journey to transform customer experiences. Combined with Accenture’s end-to-end capabilities, client relationships and global delivery capabilities, we can provide scale and global reach for multinational clients,” added Dirk Appelhoff, Accenture SAP Business Group lead in Europe.

“Like Accenture, we are committed to guiding clients in marketing, sales and customer service, and developing and implementing competitive strategies that increase their performance,” said Uwe May, CEO, Sales & Marketing, maihiro.

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Bernd Hesse, CEO, Consulting & Human Resources, maihiro, added: “Our collective, comprehensive capabilities will help clients design and operate CX and CRM solutions that enable maximum benefits from the SAP Customer Experience portfolio, including integration with SAP S/4HANA® and SAP intelligent technologies to enable seamless, end-to-end processes and drive innovation.”

As part of Accenture’s strategy to enable clients to gain the most value from SAP solutions, in May 2019, Accenture and SAP announced that they are co-developing and co-innovating to accelerate development of the SAP® C/4HANA platform and build industry-specific solutions that elevate digital customer experiences. In November 2018, Accenture also acquired US-based Intrigo Systems, a leading provider of advisory and systems integration services for SAP enterprise and cloud solutions in e-commerce, supply chain and procurement. In its 2019 fiscal year, Accenture invested nearly US$1.2 billion on 33 acquisitions globally to acquire critical skills and capabilities in strategic, high-growth areas of the market.

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Moz Launches Report Templates for Faster, More Simplified Reporting

Nine Report Templates Are Available for MOZ Pro Customers to Help Illustrate Impact, Growth and Results for Stakeholders

Moz, Inc., the leader in search engine optimization technology, announced nine reporting templates available in Moz Pro’s Custom Reports. These time-saving templates are rooted in popular workflows within the Moz Pro app and help simplify reporting, giving users more relevant ways to disclose hard-earned growth for stakeholders.

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The nine report templates are: Competitive Analysis Overview, Full Competitive Analysis, Campaign Overview, Link Analysis, Rankings Analysis, Ranking Opportunities, Full Site Audit, Quick Site Audit, and Search Visibility.

Each report helps illustrate the overall impact of SEO services, which is increasingly necessary as businesses invest and expect impactful results. A 2019 SEO Services Report found 44% of small business owners leave their current SEO provider largely due to dissatisfaction with business results, and 65% of the panel stated they’ve worked with several different SEO providers, 25% of which had worked with three or more.

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“Fast, easy, high-quality reporting is critical to the success of the SEO role. With this update, we’ve created easy yet comprehensive reporting to replace the industry’s tedious, complicated, and highly manual process,” said Sarah Bird, CEO of Moz. “Not only do we believe marketers will be thrilled with the results, but SEO professionals and agencies now have a quick and high impact way to demonstrate the impact of their work.”

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PROS Appoints Nikki Brewer as Chief People Officer

Brewer to Drive Innovative Global Employment Initiatives to Create a Destination for Outperformers

PROS, a provider of AI-powered solutions that optimize selling in the digital economy, announced that Nikki Brewer has been appointed as Chief People Officer – a role responsible for furthering the PROS global people strategy and managing employment initiatives for the company’s global employee base.

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In this role, Brewer reports directly to Andres Reiner, PROS President and CEO, and is responsible for overseeing the PROS global human resources function. A key focus for her team is creating and driving innovative employment initiatives that make PROS a destination technology company for outperformers, fueling the company’s growth and enhancing the overall PROS employee experience.

“Our greatest asset is our people,” said Reiner. “During this time of accelerated company growth, we need a Chief People Officer who can not only identify talent that will outperform but also ensure we are continuing to build upon the culture and employee experience we’ve proudly been cultivating for the last thirty years. Nikki brings an unwavering commitment to the employee experience; this, coupled with her background and extensive insider experience, makes her a perfect fit for this role. I’m excited to see what she will accomplish.”

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Brewer joined PROS in 2017 as Vice President of Total Rewards where she drove significant changes to the PROS benefit program, strengthened the PROS compensation process and program, and overhauled PROS human capital IT systems resulting in a vastly improved PROS employee experience.

“I joined PROS because I believe in the passion and dedication our employees demonstrate each day to help people and companies outperform,” said Brewer. “I look forward to continuing to build and invest in solutions that champion the people and culture that power PROS.”

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