I spend most of my week talking to teams putting AI to work inside big companies, plenty of them retailers. What strikes me is how
Here is something I saw play out dozens of times as a 10-year, global MarTech leader: A brand would spend 6 to 12 months and
E-commerce sites spoon-feed shoppers with myriad data to aid buying decisions through comparisons, reviews, and filters. In the physical store, the products are physically present,
I used to pray my teacher wouldn’t call on me in class. For years, I told myself that fear meant I wasn’t built for things
Buyer-side AI is changing how vendors get discovered, compared, and rejected. Procurement teams can now
B2B sales have always been about human interaction. Buyers will do vendor research, talk to
For decades, the sales funnel has given businesses a simple way to understand how prospects
Modern revenue teams have more insight into buyers than ever. Every digital interaction can create
AI memory can improve customer experience when it helps brands remember choices, needs and past
The traditional prospecting model starts with a simple question: Who might be a buyer of
The Partnership and Integration Help Legal Teams Move Faster Across the Contract Lifecycle Conga, the company lining up commerce, announced its partnership with GC AI, the Artificial Intelligence (AI) platform built for in-house legal teams and used by more than
Commerce.com (Nasdaq: CMRC), the open commerce ecosystem built to help merchants win as AI reshapes how customers discover and buy, today announced that Gartner has recognized Commerce as a Challenger in the 2026 Gartner Magic Quadrant for Digital Commerce Platforms.1
Built with Google Cloud and Gemini for business, NIQ and Google commit to transforming AI-driven product discovery, availability, and measurement NielsenIQ and Google announced a broad collaboration to advance agentic commerce, aiming to bring NIQ’s global retail and product intelligence
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