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FordDirect Launches Team Velocity Platform Solution, the First Integrated Retailing Program

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Team Velocity’s Apollo Customer Experience Platform (CXP) is now available to all Ford Dealers and Lincoln Retailers nationwide through the Platform Solution Program.

Team Velocity and FordDirect announced a strategic partnership at the NADA show in Dallas. The all-new Platform Solution Program offers Ford and Lincoln dealerships an integrated retailing solution powered by Apollo CXP, Team Velocity’s industry-leading customer experience platform, along with OEM data through FordDirect. Apollo seamlessly automates and personalizes the car buying and vehicle ownership experience, allowing more than 3,600 Ford and Lincoln dealerships to utilize intelligent marketing technology to grow their businesses. Designed to fulfill the vision of a more personalized and frictionless customer experience, the innovative program gives dealers and retailers a choice to work with a single provider to unify their website, advertising, and retention strategies.

“FordDirect hand-selects companies to help serve their dealerships nationwide,” says David Boice, Co-Founder and CEO of Team Velocity. “The Team Velocity Platform Solution Program uniquely integrates the customer journey through a single tech platform. We are honored that FordDirect selected us as their partner in delivering an integrated, personalized, and automated product that streamlines the customer journey. Customers long for seamless and connected experiences at scale from both online and offline channels. We created Apollo to provide just that.”

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Team Velocity pairs industry-leading automated technology with unmatched customer service, giving dealerships the tools needed to exceed expectations. Dealers who make the switch gain access to Apollo’s full suite of offerings, including:

  • Apollo Sites: An intelligent website platform that seamlessly integrates with the DMS to provide personalized experiences at every touchpoint.
  • Apollo Ads: Team Velocity’s industry-leading digital advertising technology uses artificial intelligence to create, deploy, and update payment-based ads from start to finish on every make, model, and trim available for purchase.
  • Smart Communications: Designed to help you move more customers down the transaction funnel, Apollo is equipped with intelligent, action-based email technology that converts passive shoppers into active leads through personalized one-to-one communications for sales and service.
  • Apollo Transact: Transact is a digital retailing solution built natively into the Apollo Sites platform, allowing customers to complete their vehicle purchase online and schedule delivery with ease.
  • Perfect Prospect® Data Mining: Apollo takes traditional equity mining to the next level by identifying in-market customers who are ready to buy, lease, or service with your dealership now. Perfect Prospects are presented as scored opportunities and receive automated Smart Communications to drive conversions.
  • Command CenterApollo includes a detailed snapshot of all your Perfect Prospects, including customers in equity, due for service, and even active shoppers, giving dealers valuable insights in real time. The Command Center also includes a robust Customer Journey Report to view every engagement throughout the purchasing journey for deeper insights into shopping behavior, lead generation, and retention strategies.

In addition to Apollo’s advanced technology, Ford Dealers and Lincoln Retailers will have access to key integrations through FordDirect, including private offers, inventory feeds for new and used vehicles, national digital audiences, AXZ Plan pricing, dynamic image generator, OEM customer lists, and OEM incentives.

“We have been with Team Velocity since 2012 and we couldn’t be happier. They helped position our dealership with a unique differentiator that continues to set ourselves apart from our competitors. Their service is unmatched – they come prepared with innovative strategies and powerful messages that connect with prospective buyers,” said Jerry Arrowood, General Manager at Taylor Ford. “The entire Team Velocity team has become an extension of our team here at Taylor Ford. I highly recommend them to anyone.”

Dealer enrollment for the Team Velocity Platform Solution Program opens on March 1, 2023, through the FordDirect Dealer Center.

Read More: SalesTechStar Interview with Matthew Sentena, Senior Vice President, Global Sales at Digital.ai

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Fanplayr Launches Fanplayr 360, an Enterprise Grade Customer Data Platform Targeted at the Mid Market

Fanplayr 360 is designed to collect all customer data from multiple sources into a unified view, empowering end-to-end personalized journeys based on real-time analytics and insights

Fanplayr, a global leader in behavioral personalization, artificial intelligence and user privacy, announced the introduction of Fanplayr 360, an enterprise level Customer Data Platform at an affordable price created to be accessible to medium to large sized businesses that wish to increase new customer acquisition, customer lifetime value and retention while also improving customer experience.

“With Fanplayr’s extensive experience with on-site journey optimization, it was a natural extension to create a CDP that leveraged this expertise and extended it to all interactions a business has with its users”

Fanplayr 360 enables businesses to use behavioral data for personalization of their messaging across multiple channels. CDPs are rapidly expanding as brands see the positive results of having extremely personalized interactions with their customers, and wish to extend this to all of their online channels. The demand for CDP solutions is expected to grow even more as businesses start to realize the benefits of having a single, unified view of their customer data in a scalable database.

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According to Statista, in 2022, the CDP industry revenue stood at an estimated $2 billion, up 25 percent from a year earlier. Moreover, AbsoluteReach research shows that the global Customer Data Platform market size is projected to reach $5.11 billion by 2028, from $1.906 billion in 2021, at a CAGR of 15.0% during 2022-2028. This reflects the increasing demand for personalized customer experiences, the need for effective data management, and the growing adoption of cloud-based CDP solutions.

“With Fanplayr’s extensive experience with on-site journey optimization, it was a natural extension to create a CDP that leveraged this expertise and extended it to all interactions a business has with its users,” explains Rajiv Sunkara, CTO & co-Founder of Fanplayr.

“Fanplayr 360 will address a gap in the CDP landscape by providing a plug and play offering to the mid-market at an accessible price point,” adds Simon Yencken, CEO and co-founder of Fanplayr. “Fanplayr360 helps medium to large sized businesses increase efficiency, improve customer engagement, and drive revenue growth across all channels: online, email, social and in-store.”

Fanplayr 360 provides a 360-degree view of their customers, breaks down data silos and transforms fragmented information into valuable, actionable data updated in real-time. Its best-in-class real-time analytics and insights allow for a deep understanding of customers’ behaviors to finally build and deliver exceptional omnichannel experiences, improving retention and revenues.

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Generative AI Startup Autobound Raises $4M to Make Writing Personalized Sales Emails Easy

Autobound Logo Small Clear.png

As COVID-19 accelerated the shift to remote work, many companies ramped up their outbound sales function to compensate for in-person lead channels going dry. Software supporting mass emailing and task automation has gained widespread adoption since, with startups like Outreach and Salesloft tripling their (already unicorn) valuations in less than a year.

Now, an emerging startup called Autobound is announcing $4M in funding to automate the tedious workflow of writing personalized sales emails. Autobound’s free-to-install chrome extension empowers B2B sellers to spark more buyer conversations, in less time.

“Until now, writing high quality, personalized sales emails has been difficult for every seller out there. Sellers often resort to quantity over quality, which is a problem if they’re representing your company’s brand. Now that spray and pray methods are so widespread, the bar of what’s required to generate an email reply is higher than ever…” says CEO Daniel Wiener, who was previously the second-highest performing BDR in Oracle’s US sales division.

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Autobound (ChatGPT for sales) increases email reply rate by generating individually personalized sales emails using AI.

“Autobound’s AI suggests hyper-personalized content to the specific individual you’re reaching out to. Think ChatGPT, but for sales emails. We’re making it simple for any seller to write an A+ sales email instantly, so they can focus on revenue-producing activities like actually talking to buyers.” said Wiener.

Autobound is currently offering their product for free but will be launching a premium offering soon. Sellers from 250+ companies including Zoominfo, UserZoom, Outreach, Workato, SailPoint, OnTop, and GoLinks are already using the system.

“What’s getting sales orgs so excited, is how Autobound instantly positions their value prop to the specific pain points of the buyers they sell into, while incorporating other signals like news events and hiring trends.” said Wiener.

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This announcement comes just days after Autobound’s release of Autobound Anywhere, which extended Autobound’s functionality to the tools where sellers spend most of their time, including Gmail, LinkedIn, Outreach, Salesloft, Hubspot, and Salesforce.

Wiener co-founded Autobound with Kyle Schuster, who used to be the top sales manager globally at Yelp, and Tanner McRae, who spent 6 years on Amazon’s R&D and ML teams.

Dundee VC led the $4M round. “Daniel, Kyle, and Tanner are the exact team you want building a solution like Autobound. Their on-the-ground sales experience and technical talent give them the insight needed to build a tool that can make any seller a top seller. We’re honored to be their partners and excited to watch their solution take sales teams to the next level.” – Mark Hasebroock, Managing Partner at Dundee VC.

Other well known players in the CRM and AI space participated as well, including AIX Ventures, Richard Socher (You.com), Henry Schuck (Zoominfo), Simon Chan (Prediction.io), Sam Guttman (OwnBackup), Tadeusz Witkowicz, and the USC Marshall Venture Fund, amongst others.

Autobound plans on using the funding to accelerate product development and to scale their marketing, design, and machine learning functions.

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Improve Channel Partner Loyalty with Impartner’s New Rewards Management

Automate a partner rewards program, helping channel partners become more loyal and profitable

Impartner, the world’s most complete, most highly rated, and most award-winning Partner Relationship Management (PRM) provider, has launched Rewards Management in Impartner PRM, helping channel leaders drive more partner loyalty and profitability.

Rewards Management helps channel programs formalize their rewards programs, eliminating sales friction and motivating partners to sell the company’s products over their competitors. The new SaaS feature automates advancement toward rewards and incentivizes partners to follow critical sales behaviors, such as deal registration, journey completion, etc. A dashboard shows progress toward these goals in one view.

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Impartner’s new Rewards Management helps channel leaders drive more partner loyalty and profitability.

“Implementing Rewards Management as part of your channel partner strategy helps motivate partners past the onboarding process by enabling incentive programs that are simple to manage and easy to use,” Gary Sabin, VP of Product at Impartner. “Channel programs become more nimble in meeting the needs of the entire channel program.”

Jay McBain, Chief Analyst at Canalys, discussed how important partner retention was in his keynote at ImpartnerCON2022. Companies must rethink partners past the initial purchase and discover how to engage and retain them like a 30-day renewable subscription model. He termed it as rethinking channels across partner and customer engagement every 30 days endlessly.

With Rewards Management, companies make rewards visible to partners so they understand what they are eligible to earn, the rules and requirements, what they have earned, and when they will get paid. If a partner believes it deserves a reward, they can submit a claim into the system where the claim can be reviewed and approved.

Some features of Rewards Management:

  • Define reward calculation rules and requirements.
  • The Dashboard displays activities, rewards earned or claimed, and approval status.
  • Automate point or cash reward system for individual or company activity related to Deals, Journeys, Training, MDF, and more.
  • Integrated with Approval Workflows to support review and validation of earned and claimed rewards before redemption.
  • Sync rewards data to CRM or other external systems for fulfillment.
  • Tie reward points into Business Planning or Program Compliance targets.

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Grocery Operators Gain Powerful Customer Retention Tools with the Combination of eGrowcery and AppCard Technologies

Retailers like Hitchcock’s Markets are benefiting from the collaborative effort to deliver new personalization and promotions capabilities

According to recently released surveys*, grocery shoppers want savings, convenience and recognition in 2023, choosing stores that help them address inflation and related challenges. Grocery retailers, for their part, are working to reduce the impact of inflation and create new programs for customer attraction and retention, with more than 70% of companies reporting that loyalty is now a C-level priority.

Given these trends, eGrowcery, developer of the leading retail food industry white label eCommerce platform, and AppCard, the leading data-driven personalization engine and digital coupons platform provider to independent grocers, have coordinated their efforts to assist current and potential retail clients retain and reward shoppers. The partnership is already helping several grocery retailers to enhance their digital shopping experience.

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“We use the combination of eGrowcery and AppCard to really connect with our shoppers when, how and where they are most open to our marketing outreach. The two technologies work well together to help us quickly understand the best ways to keep our customers happy”

“We use the combination of eGrowcery and AppCard to really connect with our shoppers when, how and where they are most open to our marketing outreach. The two technologies work well together to help us quickly understand the best ways to keep our customers happy,” said Giselle Alvarez, Vice President of Operations at Hitchcock’s Markets, a 10-store supermarket chain in Florida.

eCommerce volume at Hitchcock’s Markets grew dramatically during COVID and saw another surge when the company added the EBT SNAP payment option for digital orders. Alvarez said the retailer is now focused on using the tools from AppCard and eGrowcery to attract and retain even more online shoppers by using the data collected to reward them.

“Hitchcock’s is a perfect example how we can provide our retailers with a competitive advantage in the markets they serve. eGrowcery’s integration with AppCard empowers companies to increase retention rates while expanding market share in a very competitive space,” said Patrick Hughes, CEO, eGrowcery.

The joint eGrowcery-AppCard offering helps retailers truly personalize the shopping experience by using combined data to understand what motivates each sale. With the integrated offering, shoppers not only enjoy benefits during an eCommerce experience, but shoppers may also redeem AppCard coupons and other rewards by either scanning their eGrowcery-enabled mobile app in lane or keying in their phone number at the AppCard in-lane terminal (NTR).

“Our robust data and machine learning platform gives retailers a way to earn the trust of their shoppers giving them incentives that work. By implementing AppCard’s APIs, the mutual solution helped create a single source of truth, ensuring a consistent shopper experience regardless of where the grocer meets its shoppers–instore or online. With eGrowcery, AppCard ensures the entire process, from customer acquisition through retention, is seamless for the retailer and the shopper,” said Eran Harel, Senior Vice President of Corporate Development and Strategic Partnerships at AppCard.

Read More: SalesTechStar Interview with Matthew Sentena, Senior Vice President, Global Sales at Digital.ai

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Spreetail Raises $208M in Funding to Fuel Accelerator Model for Brands in 2023

Spreetail, one of the largest global ecommerce accelerators for manufacturers and the first to reach $1B in revenue in 2021, announced it closed a funding round bringing in $208M. The round was supported by McCarthy Capital, internal management, and other investors to bolster the business with Moelis & Company LLC acting as the exclusive placement agent. This injection will enable the company to enhance technology efficiencies and support brand partner growth.

The investment comes on the heels of Spreetail announcing in September 2022 its acquisition of Buy Box Experts – a performance marketing agency with a deep-seated history of driving brand success on Amazon. Expansion of capability offering combined with additional inward investments, positions Spreetail to lead its peers in the ecommerce accelerator space in 2023 and beyond.

While projections of ecommerce growth appear to be slowing, Spreetail is strategically poised to weather what some are calling the “ecommerce winter.”

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“Many brands, aggregators, and agencies are heavily leveraged moving into 2023,” said Spreetail Global CEO, Brett Thome. “We have read the writing on the wall around post-pandemic shifts in consumer behavior combined with inflationary concerns and have repositioned Spreetail to increase our investment into our brand partnerships, our technology, and our organization this year. We understand the future of Spreetail needs to be focused on mutual growth with our brand partners while investing in our tech stack. Every penny is being injected back into the business to do this which will add stability to the future growth of Spreetail for years to come.”

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“Spreetail’s accelerator capabilities simplify a brand’s ability to diversify retail investment, increase access to new shoppers, and scale product offering faster than ever before,” stated Owen Carr, Spreetail North American CEO. “We are focusing our efforts to strengthen brand relationships and invest in our channel partnerships. To do this we are bringing in the right brands, expanding channel partnerships to reach more customers, and advancing our capabilities. Today it takes resilience to adapt to the ever-changing world of ecommerce and that is a must for any successful company.”

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Vroozi Unveils New Ebook, “How to Make a Business Case for P2P Automation,” to Empower Procurement Leaders to Take Control of Spend

The Industry’s Leading Intelligent Procure-to-Play Platform Offers Deeper Insight into How & Why P2P Automation Can Solve the Age-Old Business Problems of Manual, Paper-Based Processes

Vroozi, the intelligent procure-to-pay platform, is excited to unveil a new ebook, “How to Make a Business Case for P2P Automation.” The digital guide helps readers understand the measurable benefits of adopting a seamless, automated system for their procure-to-pay cycle while arming them with the business case necessary to gain internal buy-in for real-time spend solutions from corporate decision makers.

The easy-to-digest, 10-page ebook highlights the four key areas in which P2P automation can improve a company’s legacy procurement processes and bottom line without interrupting existing workflows, controls, personnel, or ERP systems

Despite growing interest in automation across industries, traditional procurement and financial systems remain some of the last tech adopters to truly embrace digitization and mobile-first technologies — requiring procurement personnel to spend the vast majority (about 70% – 80%) of their time on manual transaction processing and only 20% of their time on value-adding work, according to HFS Research cited by Procure Magazine. Vroozi’s newest ebook clearly outlines the core issues that cause these costly inefficiencies, along with the proven business benefits of P2P automation, to further empower procurement professionals with the insights they need to make a solid business case for modernization.

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“Too many businesses are bleeding resources without knowing where and how their money is being spent, sometimes until long after the budget is already gone,” said Shaz Khan, CEO and co-founder of Vroozi. “That does not need to be the case. Real-time spend visibility, processing, and reporting are not only possible with today’s technologies — they are absolutely crucial for long-term success. At Vroozi, we remain committed to educating and empowering procurement professionals with the tools and insights they need to radically increase value and drive productivity, but we know those conversations are not always easy to navigate. We wanted to eliminate the guesswork for those already overworked individuals and arm them with the right resource to clearly and concisely outline the business benefits of P2P automation for their executive teams.”

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The easy-to-digest, 10-page ebook highlights the four key areas in which P2P automation can improve a company’s legacy procurement processes and bottom line without interrupting existing workflows, controls, personnel, or ERP systems. Some of the business benefits outlined within the ebook include: reducing inefficiencies and unnecessary overhead that arise from manual P2P procedures, drastically optimizing spend control, eliminating delayed payments through automated invoicing, and improving business-to-supplier relationships (among others).

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Broadvoice b-hive Platform Supports Zapier and Webhooks Integrations

UCaaS Provider Enables Small and Mid-Market Businesses to Automate Call Data Sharing and Simplify Workflows

Broadvoice®, a provider of hosted voice, unified communications as a service (UCaaS), omnichannel contact center as a service (CCaaS) and SIP Trunking services for small and mid-market businesses, announced today that the Broadvoice b-hive unified communications platform now supports Zapier no-code integrations and Webhooks for data sharing and workflow automation.

Using Zapier and Webhooks integrations, Broadvoice customers can leverage valuable b-hive call data across multiple platforms, apps and tools without the need for programming. Benefits for small and mid-market companies include:

  • Saving time by automating repetitive tasks.
  • Improving data accuracy and consistency across platforms.
  • Doing more work with less staff.

“The addition of Zapier and Webhooks enables Broadvoice customers to instantly share information generated by the b-hive platform with other business applications, with no coding required,” said Broadvoice Chief Product Officer George Mitsopoulos. “These enhancements advance our mission of empowering small and mid-market customers to simplify their processes and grow their businesses.”

Read More: SalesTechStar Interview with Matthew Sentena, Senior Vice President, Global Sales at Digital.ai

Zapier Integration
Zapier is an application programming interface (API) that automates tasks and information sharing between applications. Zapier connects more than 5,000 apps using customized automation workflows.

Using Zapier, Broadvoice b-hive customers can create and execute workflows automatically, saving time and increasing the efficiency of collecting and transferring data. For example, when a business connects Broadvoice b-hive to a CRM platform, anytime a customer calls, their contact information is automatically pushed to the appropriate sales team member for follow-up.

The Zapier integration is available for Broadvoice b-hive pro accounts and requires a Zapier account. Pro users can customize Broadvoice Zapier Integration at the account and user levels.

Read More: Mastering Sales in 2023 Will Require Masterful Outbound

Webhooks Integration
Broadvoice b-hive also supports Webhooks, which are similar to APIs but much simpler. While APIs poll b-hive for call data when another app needs the information, Webhooks automatically push b-hive call data to the app that needs it.

For example, a business can use Webhooks to automatically send Broadvoice b-hive call recordings to a designated online storage location to meet regulatory compliance requirements.

Webhooks are included for all b-hive seats at no extra cost and are customizable at the account level.

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Coles Selects Bringg’s Delivery Management Platform to Support Delivery Options to Better Satisfy Customer Demands

Coles Supermarkets to improve same day home delivery across Australia

Bringg, the leading delivery management platform provider, announced today that leading Australian retailer, Coles Group, has partnered with Bringg with the aim to enhance its customer experience by improving home delivery.

With Bringg, Coles will be able to more efficiently allocate deliveries to its network of carriers and track those deliveries in real-time, which will increase cost efficiency throughout the supply chain.

With 64% of consumers looking at delivery costs before deciding to fill their shopping carts, and 85% saying that a poor delivery experience would negatively affect their brand loyalty, Coles recognizes the opportunity to adapt to ever-changing consumer demands for online shopping.

By implementing Bringg’s delivery management platform, Coles will be able to allocate online customer orders for delivery – faster and more efficiently. In addition, Coles will be able to track, manage and execute all operations even when there is an uplift in orders.

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“We believe that Bringg offers a unique and compelling solution to provide Coles customers with an improved on demand and consistent home delivery experience, while streamlining our online operations,” said James Geddes, General Manager for Online Network & Growth at Coles. “We are excited to add a multitude of new innovative capabilities to our network and are confident that, with Bringg, we can improve the ways we serve our customers to ensure that we meet their needs and expectations.”

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“We look forward to making an impact with such an established retailer in the Australian market,” said CEO of Bringg, Guy Bloch. “It’s clear how important customer experience, visibility and multiple fulfillment options are to Coles, and we are determined to transform their vision into reality. We are excited to collaborate with such an innovative retailer, setting an example to other grocers of how to enable an exceptional shopping experience.”

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Vendr Launches Explore to Help Companies Make Faster, Informed SaaS Purchases

Dynamic software catalog of 19,000 products brings unprecedented visibility into data; ensures transparent pricing, streamlined procurement

Leading SaaS buying platform Vendr today announced the launch of Explore, a dynamic catalog of the entire software ecosystem built to help companies make faster and more informed purchasing decisions. Powered by the deepest SaaS data set in the world, Explore provides a transparent view into more than 19,000 products, allowing procurement and finance teams to compare alternatives, sort and filter based on priority features, and see where a company has already invested to identify opportunities to consolidate and save. Dynamic market share insights also help businesses analyze what others are buying, break down compliance details, and uncover pricing trends so negotiations are fair for both buyers and sellers.

“The launch of Explore is a huge step in our mission to create a transparent and frictionless buying and selling experience. The result is winning outcomes for both sides—fair pricing, faster purchase cycles, and fewer wasted resources.”

Backed by unbiased data from billions in spend processed from tens of thousands deals and thousands of suppliers, Vendr helps buyers understand which solution is the best fit for their needs, and only connects sellers with the most high-intent buyers. Vendr guarantees fair pricing terms, streamlined procurement, and risk-free purchases for many suppliers — like Gainsight, Gong, ZoomInfo, and Snyk — or Vendr will buy out the contract.

Read More: SalesTechStar Interview with Matthew Sentena, Senior Vice President, Global Sales at Digital.ai

“The way software is bought and sold today is filled with friction. Buyers operate without enough data to know if they are getting the right product at a fair price, while sellers spend 70-80% of their time with people that will never buy. The whole process is broken,” said Vendr co-founder and CEO, Ryan Neu. “The launch of Explore is a huge step in our mission to create a transparent and frictionless buying and selling experience. The result is winning outcomes for both sides—fair pricing, faster purchase cycles, and fewer wasted resources.”

Read More: Mastering Sales in 2023 Will Require Masterful Outbound

Vendr delights hundreds of customers, including Brex, Drift, and Dashlane, who trust Vendr to find, buy, and manage enterprise software—a top line expense Gartner predicts will exceed $750B this year. As costs skyrocket alongside the number of providers, Vendr has saved companies hundreds of millions of dollars on SaaS spend by organizing their stack, speeding up internal procurement processes, and empowering teams with the tools they need.

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