SalesTechStar Interview with Matthew Sentena, Senior Vice President, Global Sales at Digital.ai
Matthew Sentena, Senior Vice President, Global Sales at Digital.ai takes a moment to share 3-insights on modern-day selling:
Welcome to this SalesTech Series chat, Matt, tell us about yourself and more about your learnings and takeaways from your journey in the B2B tech market…we’d love to hear more about your role at Digital.ai…
I have 25 years of technology sales experience at companies including Oracle, VMware, CA Technologies and DocuSign, and I specialize in managing long-term, complex and multi-million-dollar sales campaigns while advocating for customers’ success.
In my new role at Digital.ai, I will be leading the global sales teams as well as partnering closely with Digital.ai’s customer experience and engagement team and partner network.
Read More: SalesTechStar Interview with Tom Shea, CEO at OneStream Software
As a seasoned sales leader; we’d love to know more about the sales processes and strategies you rely on to drive business success? A few thoughts on the salestech you use to further these efforts?
I am a process and data driven sales leader.
At Digital.ai we leverage the MEDDIC sales methodology to ensure we understand our clients business challenge and determine we prioritize where we invest our time and resources.
We couple this methodology with our CRM system to ensure we take a personalized, customer centric approach in all of our engagements. Our CRM system helps us identify opportunities in our go-to-market strategy, competitive insights and enables predictable revenue forecasting.
Take us through some of the common flaws in a typical B2B sales process that you’d caution sales leaders/sales teams against?
I believe the key to successfully selling into Enterprise clients is focus. I would encourage sales teams in the enterprise space to limit the number of clients have your field sales team calling on.
If your enterprise sellers have too many accounts, they will not be able to focus on customer success and won’t be able to get deep enough into solving for each clients unique business challenge.
Read More: Call Analytics Platforms: Explore Its Top Benefits
Digital.ai’s AI-powered DevOps platform unifies, secures and generates predictive insights across the software lifecycle. Digital.ai empowers organizations to scale software development teams, and continuously deliver software with greater quality and security.
Matt Sentena joins Digital.ai from his previous role at Oracle, where he led their Enterprise HCM business. Matt brings knowledge in helping customers achieve results by aligning their technology to business goals. Prior to his time at Oracle, Matt was at VMware, where he led the West NA Enterprise and commercial business, at DocuSign, where he served as VP of North America Sales, and at CA Technologies, where he led Enterprise Named and Growth sales.
Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!
Episode 152: Sales Compensation Best Practices for B2B Sales Teams with Grayson Morris, CEO at Performio
Episode 151: Driving Growth Across e-Tail with Kate Musgrove, Managing Director for Asia Pacific, Bazaarvoice
Episode 150: The Future of Customer Success with Allison Tiscornia, Chief Customer Officer at ChurnZero