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Synthesis AI Joins the AWS Partner Network

STS News Desk

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February 14, 2023

Synthesis AI Joins the AWS Partner Network

Synthesis AI’s synthetic data platform provides on-demand, photorealistic and perfectly labeled image and video data for ML developers building computer vision models

Synthesis AI, a pioneer in synthetic data technologies for computer vision, announced the company has joined the Amazon Web Services (AWS) Partner Network (APN). The APN is a global community of AWS Partners that leverage programs, expertise, and resources to build, market, and sell customer offerings. Synthesis AI underwent the comprehensive AWS Foundational Technical Review (FTR) to certify the enterprise readiness of its synthetic data solutions and platform.

Synthesis Humans and Synthesis Scenarios, Synthesis AI’s two core products, represent broad and deep synthetic data offerings. Synthesis Humans offers over 100,000 diverse identities and is ideal for generating detailed facial and body images and videos at a fraction of the cost of human-labeled data. Fortune 50 companies use the platform today to support ID verification, driver monitoring, and AR/VR/avatar applications. Synthesis Scenarios is the first synthetic data technology to enable fine control of complex, multi-human simulations in various environments supporting security, smart city, and autonomy use cases.

“Synthetic data solves fundamental cost, efficiency and accuracy issues with today’s human-labeled data approaches,” said Yashar Behzadi, CEO and Founder of Synthesis AI. “We are excited to join the AWS Partner Network and continue to help our customers bring sophisticated computer vision models to production for emerging applications.”

As an APN member, Synthesis AI joins a global network of 100,000 Partners from more than 150 countries working with AWS to provide innovative solutions, solve technical challenges, win deals, and deliver value to mutual customers.

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MixMode Announces Mark Rotolo as Chief Revenue Officer

STS News Desk

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February 14, 2023

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MixMode Announces Mark Rotolo as Chief Revenue Officer

Follows a Strong Year of Growth in 2022

MixMode Inc., the leader in AI-driven network security, today announced the addition of Mark Rotolo as Chief Revenue Officer. Rotolo will be responsible for sales and sales operations and he will be focused on accelerating MixMode’s triple-digit growth in 2021 and 2022.

Mark Rotolo is an industry veteran with 30+ years of experience. Prior to MixMode, Mark was in an executive sales position at Fortinet. He has also held senior leadership sales roles at a variety of leading Cybersecurity companies including: Threat X, Inc, ProtectWise, Inc. (Acquired by Verizon), Shape Security (Acquired by F5) and Palo Alto Networks. Rotolo is highly regarded for his abilities to build creative sales solutions teams and implement aggressive expansion strategies. His experience includes leadership of sales teams, sales engineering, client success and channel.

“We are very fortunate to be adding Mark to our growing team,” said John Keister, CEO of MixMode. “His leadership and experience in helping large enterprises innovate by adopting best-in-class security platforms will be instrumental to MixMode’s plans to disrupt the Cybersecurity space. We look forward to building on the tremendous momentum we generated in 2022 and continuing to deliver for our customers.”

Rotolo will join a sales team that has expanded its footprint over the last 24 months to cover sales opportunities with large enterprises both in the U.S. and around the world.

“Large enterprises are struggling with Cybersecurity because it is very hard to process massive data feeds, get precise alerting and do so at a fair price,” said Rotolo. “By being able to deliver on all three, the demand for MixMode is expanding. I look forward to helping the company continue to grow and scale while supporting the unique customer-first culture and the people who are driving teamwork, execution, trust and a passion for the mission and vision.” Rotolo continues, “Simply put, I am excited about MixMode’s large market opportunity and an amazing group of people who are experienced in building large, high-growth enterprises.”

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Sendoso Expands GTM Leadership Team, Industry Partners and Peer-to-Peer Recognition During Global Expansion

STS News Desk

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February 14, 2023

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Sendoso Expands GTM Leadership Team, Industry Partners and Peer-to-Peer Recognition During Global Expansion

Leading Direct Marketing Automation Company Celebrates 2022 with Key Growth, Global Expansion, Innovation, and Customer Experience Milestones; Achieves G2, TrustRadius Recognition.

Sendoso, the leader in direct marketing automation, today announced the addition of a new Go-To-Market Leadership Team to continue the strong momentum the company achieved in 2022. The additions come on the heels of Sendoso’s Elevate Conference, an exclusive customer event where more than 200 brands and marketers across the industry converged to share marketing strategies to help drive growth and enhance customer satisfaction in 2023.

Joining the Sendoso leadership team are Bryan Seltzer, EVP of Revenue; Egan Callahan, VP Customer Experience; Karen Steele, Chief Marketing Advisor; and Linda Fitzek, VP of Revenue Operations. The new team will help extend Sendoso’s growth after a year where it increased partnerships by nearly 30 percent, teaming up with some of the biggest brands in financial services, healthcare, real estate, sports and software/technology.

In 2022, Sendoso also achieved its highest attempted customer spend week and spend month in company history, and saw average attempted customer spend increase 70 percent over 2020. It’s why Fortune 100 and Fortune 500 companies such as Comcast, NASDAQ and VMware trust Sendoso to help create and deliver meaningful, memorable experiences.

“As companies felt the pressure to tighten their marketing budgets during an economic downturn last year, they looked for non-traditional ways to engage with customers and create personalized experiences to increase pipeline and customer retention. Sendoso customized direct marketing solutions for companies during this time to send unique personal touch points when they needed them most,” said Kris Rudeegraap, CEO of Sendoso. “With an enhanced leadership team and an impressive new suite of product offerings, rich global marketplace, and world-class warehouse capabilities, we saw NPS surge across small businesses, mid-market and enterprise customers in 2022, and we’re confident we’ll be helping even more marketing magic and ROI happen in 2023.”

Last year, Sendoso launched its pay-as-you-go Sendoso Express product ahead of the holidays. The freemium solution was an immediate success amongst small and midsize businesses, with hundreds of new accounts and thousands of gifts sent in its first two months.

To support Sendoso’s global physical sends, the company opened a new fulfillment center in Dublin, Ireland. The new facility furthered the company’s commitment to European customers and ensured both better distribution and extended reach across European Union countries. As Sendoso continued to expand globally, it saw even greater successes with Sendoso Direct, growing its global direct gift options 5 times to better connect customers with small businesses in their communities.

The continued growth earned Sendoso its 11th consecutive quarter as a G2 leader in ABM Direct Marketing, and awards from TrustRadius for Best Relationship, Best Value for Price, Most Loved and Best Feature Set in the Direct Mail Automation category.

“At GTM Partners, we are seeing a steady increase in buyer intent for direct marketing automation solutions. In working with Sendoso and learning from many of their customers, the ROI is significant across many use cases – marketing, sales and CX,” said Sangram Vajre, CEO GTM Partners. “It’s clear that combining online and offline direct marketing strategies is more important than ever and is generating real revenue opportunities for customers.”

“While our expansion over the last year has been rapid, we’ve remained committed to what customers want from Sendoso in the first place – a personal touchpoint to help them rise over the digital channels and make a real-world connection,” Rudeegraap said. “In a world of economic uncertainty and budget constraints, creating value with these connections is more important than ever. We’ll never lose sight of that no matter how much we grow.”

After last year’s growth, Sendoso now integrates with more than 30 sales and marketing apps, more than any other offering in the space; is the only platform that offers a guaranteed 5X ROI and best-in-class three-day shipping; and is making meaningful connections in more than 50 countries around the world.

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ARG Delivers New Market Insights on Customer Experience

STS News Desk

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February 14, 2023

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ARG Delivers New Market Insights on Customer Experience

Findings show that fast response times, self-service options and the convenience and time-savings that come from mobile-ready e-commerce capabilities drive loyalty, retention, and higher profits

Expanding on its growing portfolio of exclusive market insights and decision guides, ARG announced the availability of the Customer Experience: Market Insights & Decision Guide. Developed in collaboration with AirKit, CX Effect, Dialpad, NICE, Observe.AI, Replicant, RingCentral, Talkdesk, and Vonage, the new insights guide evaluates the market dynamics and the impact that customer experience (CX) has on profit and business value, and how with the right investments in a digital-first experience, organizations can improve customer satisfaction and business outcomes.

“Today’s most successful brands are winning on customer experience.” ~ Heather Campbell, Chief Experience Officer, ARG.

“Today’s most successful brands are winning and differentiating themselves with customer experience,” said Heather Campbell, Chief Experience Officer, ARG. “It’s no longer a choice, but a necessity that ultimately translates into higher profits and shareholder value. Our new Market Insights & Decision Guide outlines the strategies and tactics that businesses can use to select technology partners that will deliver solutions and services that align with the modern consumer’s desire for highly responsive, self-service, and mobile-ready e-commerce capabilities.”

New technologies are changing the game
Businesses face a number of challenges when it comes to driving customer loyalty and retention – from ongoing labor shortages to the shift to remote and hybrid work to evolving expectations. Yet, with customer satisfaction ranking as high in importance as a company’s products or services, it is imperative that companies look to improve and measure their efforts around CX.

Campbell said, “People abandon excellent solutions when they come with poor support. Yet, many businesses are using legacy platforms and not taking advantage of the array of new technologies that can help them improve the experience, often while reducing long-term costs. Further, CX and marketing leaders often overlook the tools available today that allow you to meet your customers where they are and make the interaction more efficient simply because they are unaware of their existence. The application of these tools as an overlay to or replacement for existing systems is a game changer.”

Within the Customer Experience: Market Insights & Decision Guide, ARG outlines what customers want from their interactions with businesses, how remote and hybrid work trends are impacting customer experience, and key factors that businesses should consider when developing strategies for optimizing customer service and identifying opportunities to improve business outcomes. From the role that employee experience plays in customer satisfaction to selecting technology providers, the Market Insights & Decision Guide also offers use cases for leveraging automation, including omnichannel self-service solutions; guidance on processes that can deliver a consistent and frictionless experience for the consumer; and key steps business should take in creating a digital-first experience for customers.

“Forward-looking leaders move IT into a power position when they leverage technology to improve CX and drive greater corporate returns,” added John O. Cooper V, Senior Solution Specialist, UCaaS/CCaaS, ARG.

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Zscaler Announces Industry-First, Integrated SaaS Supply Chain Security Capabilities with the Acquisition of Canonic Security

STS News Desk

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February 14, 2023

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Zscaler Announces Industry-First, Integrated SaaS Supply Chain Security Capabilities with the Acquisition of Canonic Security

New Capabilities Further Expand the Zscaler Zero Trust Exchange Data Protection Set of Services Enabling Enterprises to Protect Data Being Accessed Through Third-Party Applications and Integrations

Zscaler Inc., the leader in cloud security, announced the intent to acquire Canonic Security, a SaaS application security platform innovator. Canonic’s platform is designed to prevent organizations’ growing risks of SaaS supply chain attacks. With the massive migration to the cloud, as organizations are adopting hundreds of SaaS platforms, their users are connecting thousands of third-party applications and browser extensions to their critical SaaS platforms like Atlassian Suite, Microsoft 365, Salesforce, Google Workspace, and Slack without IT’s permission. Corporate IT believes its critical data assets are stored and protected in enterprise-ready SaaS platforms. In reality, these assets are held in third-party drives, email clients, and chatbots, bringing data exposure and cyber risk to their SaaS supply chain. Canonic’s solution allows cybersecurity and IT teams to quickly gain visibility to this ungoverned surface area and streamline SaaS application governance and enforcement.

By integrating the new supply chain security capabilities into its data protection services, Zscaler strengthens its CASB (Cloud Access Security Broker) and SSPM (SaaS Security Posture Management) offerings enabling companies to consolidate point products reducing cost, and simplifying management. This new capability builds upon the company’s recently announced industry-first, zero configuration data protection solution, and Zscaler’s commitment to data protection wherever the data resides.

“When I speak with the top global CIOs, they consistently express their challenges with efficiently securing supply chain logistics due to the massive blind spot in SaaS-to-SaaS communications. While protecting SaaS platforms is necessary with CASB and SSPM, enterprises must reduce the supply chain attack surface, detect SaaS-native threats and automate responses,” said Jay Chaudhry, CEO, chairman and founder, Zscaler. “The addition of Canonic augments our CASB and SSPM capabilities and further strengthens the growing set of services on the Zscaler Zero Trust Exchange, the world’s largest cloud security platform, and provides our customers with unprecedented visibility and security of their SaaS applications. I am pleased to welcome the Canonic team to the Zscaler family as we execute on our vision to advance SaaS security.”

“While the SaaS ecosystem continues to grow, traditional CASB and SSPM solutions fall short to secure against the massive amount of supply chain attacks that are targeting organizations and their critical business applications,” said Boris Gorin, co-founder and CEO, Canonic Security. “The combination of Canonic with Zscaler’s existing inline and out-of-band CASB and SSPM offerings is an ideal technology fit that will accelerate how enterprises address SaaS-native threats and simplify operations by reducing the number of tools for SaaS security.”

According to research firm Gartner, “SaaS remains the largest public cloud services market segment, forecasted to reach $176.6 billion in end-user spending in 2022. Gartner expects steady velocity within this segment as enterprises take multiple routes to market with SaaS.”¹ This large-scale move to the cloud has made it difficult for enterprise security operations teams to take control over their growing SaaS app estate and address exposure of their critical cloud data due to the SaaS supply chain – creating a greater attack surface for data breaches. These pain points are amplified due to the current IT skills gaps in the rapidly evolving cloud security space, resulting in an inability for IT to effectively manage the unwieldy set of settings and permissions for which they are responsible.

The addition of Canonic’s advanced SaaS security to Zscaler’s existing data protection will enable customers to:

Monitor SaaS Security Posture: Automate continuous monitoring of potentially fatal misconfigurations and compliance violations in SaaS platforms such as Atlassian Suite, Google Workspace, Microsoft 365, Salesforce and Slack.
Discover and Assess Third-Party Apps and Extensions: Gain full visibility over first, second and third-party apps and API integrations across the enterprise business application estate. Uncover rogue and vulnerable apps, assess each integration posture, behavior and the risk involved with its API access and browser extensions.
Reduce Attack Surface: Quarantine suspicious apps, reduce excessive and inappropriate privileges, revoke and block access if necessary.
Enforce Access Governance: Enable app integrations by automating app-vetting and app access recertification processes.

The transaction is expected to close following the completion of Zscaler’s fiscal second quarter subject to the satisfaction of customary closing conditions. Terms of the transaction were not disclosed.

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Illumiti, a Syntax Company, Receives SAP North America Partner Excellence Award 2023 for Cloud Delivery Excellence

STS News Desk

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February 14, 2023

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Illumiti, a Syntax Company, Receives SAP North America Partner Excellence Award 2023 for Cloud Delivery Excellence

***Award* *Presented at Global Partner Success Kick-off 2023***

Illumiti, a Syntax company, announced it is the recipient of an SAP North America Partner Excellence Award 2023 for Cloud Delivery Excellence. Awards were presented by SAP to the top-performing SAP partners in the North America region that have made outstanding contributions to driving digital transformation for businesses that use SAP solutions. Recipients of this year’s awards have been – in partnership with SAP – helping customers adopt innovation easily, gain results rapidly, grow sustainably and run more simply with SAP solutions.

“It’s our mission to enable our customers to reach their business goals, and we are honored to receive recognition for our team’s work today,” said Larry Perlov, CEO at Illumiti, a division of Syntax. “This award reinforces our commitment to delivering cutting-edge cloud offerings to our customers around the world, as well as our long-standing partnership with SAP.”

“This award reinforces our commitment to delivering cutting-edge cloud offerings to our customers around the world, as well as our long-standing partnership with SAP.”

Selected from SAP’s wide-ranging partner base, nominations for the SAP Partner Excellence Awards were based on internal SAP sales data. A steering committee composed of regional and global SAP representatives determined winning partners in each category according to numerous criteria such as sales achievement and performance. Awards were presented in a variety of categories, including overall sales, innovation, technology, services, and solution-specific areas.

“Every year we proudly recognize our top partners with our SAP Partner Excellence Awards. Each of these partners have exemplified excellence in generating, closing, and renewing midmarket business while developing referenceable midmarket customers,” said Nanette Lazina, Vice President, Midmarket Channels, Partner Ecosystem Success.

With more than two decades of experience with SAP solutions, Illumiti holds SAP certifications in various operations, including application, cloud and infrastructure, hosting, and SAP HANA®. The company has also received the SAP application management services certification for SAP S/4HANA®, as well as attained AWS SAP Competency Partner status.

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Kore.ai Launches Intelligent Virtual Assistant Automation for Zendesk Sunshine Conversations

STS News Desk

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February 14, 2023

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Kore.ai Launches Intelligent Virtual Assistant Automation for Zendesk Sunshine Conversations

The integration will enable AI-driven conversational customer service for contact centers

Kore.ai, the world’s leading enterprise conversational AI platform and solutions provider, has announced the integration of its conversational AI XO Platform with Intelligent Virtual Assistant automation for Zendesk Sunshine Conversations. Now, Zendesk customers have access to virtual assistants through the XO platform that automate up to 90% of front-line requests, streamlining the customer service process.

Companies that use the Kore.ai XO Platform with Zendesk Sunshine Conversations have complete control over their customer experience with no-code deployment and multi-lingual support for over 100 languages. Customers receive around the clock (24/7) self-service support, even when live agents are not available.

The Kore.ai XO Platform integration helps businesses develop and launch integrated intelligent virtual assistants that can automate customer interactions using Zendesk Sunshine Conversations to resolve user questions and tasks. The intelligent virtual assistant can even transfer the customer to a human agent on Zendesk when queries are too complex or when there is a high-value transaction occurring.

Kore.ai intelligent virtual assistants can recognize user intent, sentiment and tone through natural language understanding and contextual intelligence. This ability deciphers the meaning behind human conversations in every channel Sunshine Conversations supports, which enables seamless fulfillment of actions and automation.

Real Benefits for Customer Service Contact Centers

This results in real benefits to businesses in the form of dramatic cost savings, with businesses expected to save up to $80 billion by 2026, according to Gartner. By utilizing the virtual assistants, contact center agents are able to then serve the customer with a more complicated need or high-value transaction. Additional benefits of using intelligent virtual assistants include customer self-service, 24/7 access, quick resolution to complex issues, and customer access across many different communication channels.

Benefits of the Kore.ai Platform for Zendesk Sunshine Conversations

Proven ability to contain up to 90% of customer requests
Reduce average handling times by as much as 50%
Support customers automatically on every Sunshine Conversations channel
Learn from customer interactions and apply this learning in future conversations
Handle multi-turn conversations
Support for 100+ languages built-in
Transfer to a human agent when requested or necessary

Try the XO Platform and SmartAssist integration for Zendesk Sunshine Conversations

The Kore.ai XO Platform and SmartAssist integration for Zendesk Sunshine Conversations is available now on the Zendesk marketplace.

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Mixmax Announces Gong Integration for Its Sales Engagement Platform

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February 14, 2023

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Mixmax Announces Gong Integration for Its Sales Engagement Platform

Revenue teams can now automatically sync call recordings from Mixmax dialer to Gong

Mixmax, a top-rated sales engagement platform, today announced a new integration with Gong. Through this partnership, Mixmax customers can leverage Gong’s leading revenue intelligence platform to analyze prospect and customer calls.

“We are very excited to announce this partnership with Gong, which will help our customers drive even more revenue by enhancing their sales workflows with revenue intelligence.” – Olof Mathé, CEO & co-founder of Mixmax

This integration offers revenue teams a new way to prospect, close, and engage customers at all stages of their lifecycle. In addition to email sequences, one-click calendar scheduling, task management and time-saving Salesforce automations, Mixmax customers can now add revenue intelligence into their workflow without any additional time or effort. Using the Mixmax dialer, reps can call Salesforce leads or contacts with one click, without leaving their inbox. Calls are automatically logged to Salesforce, saving valuable time from updating Salesforce or context-switching between email and their CRM.

Recordings from Mixmax dialer can now automatically be synced to Gong. Teams can then review those calls to find data-backed insights that drive revenue.

“At Mixmax, we are committed to building the best and easiest-to-use product for revenue teams,” says Olof Mathé, CEO & co-founder of Mixmax. “We are very excited to announce this partnership with Gong, which will help our customers drive even more revenue by enhancing their sales workflows with revenue intelligence.”

“Gong is excited to expand our dialer offerings through outstanding partners like Mixmax. Gong is the most valuable platform for revenue teams and we’re accelerating its expansion through integrations that help our customers increase efficiencies and close more deals.” Eddie O’Brien, VP Partnerships at Gong.

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SalesTechStar Interview with Matthew Sentena, Senior Vice President, Global Sales at Digital.ai

Paroma Sen

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February 14, 2023

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SalesTechStar Interview with Matthew Sentena, Senior Vice President, Global Sales at Digital.ai

Matthew Sentena, Senior Vice President, Global Sales at Digital.ai takes a moment to share 3-insights on modern-day selling:

__________

Welcome to this SalesTech Series chat, Matt, tell us about yourself and more about your learnings and takeaways from your journey in the B2B tech market…we’d love to hear more about your role at Digital.ai…

I have 25 years of technology sales experience at companies including Oracle, VMware, CA Technologies and DocuSign, and I specialize in managing long-term, complex and multi-million-dollar sales campaigns while advocating for customers’ success.

In my new role at Digital.ai, I will be leading the global sales teams as well as partnering closely with Digital.ai’s customer experience and engagement team and partner network.

As a seasoned sales leader; we’d love to know more about the sales processes and strategies you rely on to drive business success? A few thoughts on the salestech you use to further these efforts?

I am a process and data driven sales leader.

At Digital.ai we leverage the MEDDIC sales methodology to ensure we understand our clients business challenge and determine we prioritize where we invest our time and resources.

We couple this methodology with our CRM system to ensure we take a personalized, customer centric approach in all of our engagements. Our CRM system helps us identify opportunities in our go-to-market strategy, competitive insights and enables predictable revenue forecasting.

Take us through some of the common flaws in a typical B2B sales process that you’d caution sales leaders/sales teams against?

I believe the key to successfully selling into Enterprise clients is focus. I would encourage sales teams in the enterprise space to limit the number of clients have your field sales team calling on.

If your enterprise sellers have too many accounts, they will not be able to focus on customer success and won’t be able to get deep enough into solving for each clients unique business challenge.

About Digital.ai
About Matt

About Digital.ai

Digital.ai’s AI-powered DevOps platform unifies, secures and generates predictive insights across the software lifecycle. Digital.ai empowers organizations to scale software development teams, and continuously deliver software with greater quality and security.

About Matt

Matt Sentena joins Digital.ai from his previous role at Oracle, where he led their Enterprise HCM business. Matt brings knowledge in helping customers achieve results by aligning their technology to business goals. Prior to his time at Oracle, Matt was at VMware, where he led the West NA Enterprise and commercial business, at DocuSign, where he served as VP of North America Sales, and at CA Technologies, where he led Enterprise Named and Growth sales.

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 152: Sales Compensation Best Practices for B2B Sales Teams with Grayson Morris, CEO at Performio

Episode 151: Driving Growth Across e-Tail with Kate Musgrove, Managing Director for Asia Pacific, Bazaarvoice

Episode 150: The Future of Customer Success with Allison Tiscornia, Chief Customer Officer at ChurnZero

With $135 Million ARR and ~$6 Billion Gross Merchandise Volume, Mirakl Celebrates Another Record Year in 2022

STS News Desk

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February 14, 2023

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With $135 Million ARR and ~$6 Billion Gross Merchandise Volume, Mirakl Celebrates Another Record Year in 2022

ARR increased to $135 million in 2022, consistent with last 3 years’ CAGR at ∼40%
Record ∼$6 billion in GMV spent on marketplace and dropship through Mirakl Platform
Expansion of Mirakl’s market-leading suite with the acquisition of Target2Sell, launch of Mirakl Payout, and introduction of Mirakl Ads
400+ active clients around the world

Mirakl, the leading SaaS solution to power scalable, profitable eCommerce growth, announced the company generated $135 million in Annual Recurring Revenue (ARR) in 2022. This growth is consistent with the last three years ARR CAGR at ∼40%. A record number of leading brands joined Mirakl’s customer roster and launched new Mirakl-powered Marketplaces worldwide last year, including B&Q, Lyreco, Macy’s, Sonepar and Superdrug. This success is evidence of the rapid global adoption of platform business models and the continued growth of the marketplace category that Mirakl created and definitively leads, with ∼$6 billion transacted on marketplace and dropship through Mirakl Platform last year (+43% year-over-year).

Businesses with platform models (including marketplaces and dropship) outperformed their peers by every measure last year, whether as platform operators, sellers, or technology partners. Year-over-year (YoY) marketplace and dropship sales on Mirakl Platform increased by 49% in Europe and 47% in North America in 2022. In B2C, sales through Mirakl Platform continued their steady upward trajectory, growing by +38% YoY. In B2B industries, sales through Mirakl Platform gained a strong momentum with GMV increasing +76% YoY. This sustained growth demonstrates the continued impact and potential for platform models across industries.

Co-CEOs statement

“There’s no other solution on the market that enables what enterprises need to be successful: profitable digital growth in all angles of commerce, from platform models like marketplace and dropship to personalization and payment. Look no further than the remarkable growth of Mirakl’s exceptional clients, whose businesses are thriving today because of the power of the platform economy. This momentum is expected to accelerate into 2023 and beyond,” said Philippe Corrot, co-founder and co-CEO, Mirakl.

“2022 saw Mirakl entering new markets, unlocking a record number of new customers, and offering new products that empower businesses to supercharge their growth. In 2023, our message to the market is clear: the winners are being determined right now, and they’re the ones who are embracing the platform revolution, in all of its forms,” added Adrien Nussenbaum, co-founder and co-CEO, Mirakl.

Strengthening Mirakl’s lead as technology partner of choice to drive digital growth

Mirakl has always been very disciplined in its capital allocation, and generating sustainable revenues has always been the way to finance innovation and international expansion.

In 2022, Mirakl expanded its market-leading suite with the introduction of Mirakl Ads, acquisition of Mirakl Target2Sell, and launch of Mirakl Payout:

Transforming the retail media market with Mirakl Ads: A next-generation retail media solution to monetize traffic & data and capture more profitable revenue, working seamlessly for both marketplaces and first-party eCommerce.
Enhancing the customer experience and boosting sales with Mirakl Target2Sell: Personalized, intelligent recommendations and optimized search rankings & results, powered by Mirakl AI, ensure the right products always get the right visibility.
Accelerating time to market and optimizing the seller experience with Mirakl Payout: A globally compliant payout solution that reduces the complexity of seller onboarding and payment, so that you can launch faster, attract top sellers and accelerate growth.

Mirakl also advanced the technical and product leadership of the industry-defining Mirakl Platform, the only solution that makes it possible to scale marketplace and dropship, separately or unified, on a single platform. With the introduction of One Creditor, Mirakl Platform now offers even more options to accelerate speed, scale, agility and profitability. New features like AI-powered product data mapping, customer care intelligence, and advanced pricing make it possible to bring unmatched scale to a platform business.

The Mirakl Connect ecosystem continued its rapid expansion in 2022, with the number of qualified sellers on Mirakl Connect increasing by 85%. New FastTrack Onboarding, catalog matching, and customer care dashboard make it even easier for businesses to find, onboard, and manage thousands of pre-vetted, high-quality sellers. Last year, Mirakl collaborated with more than 60 best-in-market partner solutions and saw the successful development of 16 new pre-built connectors, helping hundreds of platforms and thousands of sellers scale operations & add new capabilities.

Accelerating the expansion of Mirakl’s global business

In 2022, Mirakl brought the profitability and scale of platform businesses to Japanese enterprises, opening a new office in Japan through a strategic partnership with Japan Cloud.

Mirakl continued to expand its team of industry-leading experts last year, with global headcount expanding by 22% in 2022. The company also announced the executive recruitments of:

Jean-Gabriel de Mourgues, EVP Mirakl Connect & Growth Solutions
Eric Heurtaux, Group Chief Financial Officer
Alex Hase, GM & EVP Sales for Americas & ANZ
Patrick Houry, Group Chief Human Resources Officer

Mirakl deepened its investment in creating an exceptional place to work in 2022, becoming Great Place to Work certified in both France and the United States, as well as receiving HappyTrainees certification.

GMV geographical split

	GMV %	YoY change
EMEA	63 %	+49 %
AMERICAS & APAC	37 %	+34 %
Total	100 %	+43 %

GMV industry split

	% GMV	YoY change
B2C	84 %	+38 %
B2B	16 %	+76 %
Total	100 %	+43 %

Synthesis AI’s synthetic data platform provides on-demand, photorealistic and perfectly labeled image and video data for ML developers building computer vision models

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Follows a Strong Year of Growth in 2022

Findings show that fast response times, self-service options and the convenience and time-savings that come from mobile-ready e-commerce capabilities drive loyalty, retention, and higher profits

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

New Capabilities Further Expand the Zscaler Zero Trust Exchange Data Protection Set of Services Enabling Enterprises to Protect Data Being Accessed Through Third-Party Applications and Integrations

The integration will enable AI-driven conversational customer service for contact centers

Revenue teams can now automatically sync call recordings from Mixmax dialer to Gong

Welcome to this SalesTech Series chat, Matt, tell us about yourself and more about your learnings and takeaways from your journey in the B2B tech market…we’d love to hear more about your role at Digital.ai…

As a seasoned sales leader; we’d love to know more about the sales processes and strategies you rely on to drive business success? A few thoughts on the salestech you use to further these efforts?

Take us through some of the common flaws in a typical B2B sales process that you’d caution sales leaders/sales teams against?

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

ARR increased to $135 million in 2022, consistent with last 3 years’ CAGR at ∼40%

Record ∼$6 billion in GMV spent on marketplace and dropship through Mirakl Platform

Expansion of Mirakl’s market-leading suite with the acquisition of Target2Sell, launch of Mirakl Payout, and introduction of Mirakl Ads

400+ active clients around the world

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***ARR increased to $135 million in 2022,* consistent with last 3 years’ CAGR at ∼*40%***

***Record* *∼$6 billion in GMV spent on marketplace and dropship through Mirakl Platform***