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Toshiba Launches Next-Generation, Smart Solutions on ELERA Platform to Accelerate Retailer Digital Transformation

Major expansion of ELERA platform and solutions ushers in a new era of retail technology – agile, interconnected, and infinitely adaptable

Toshiba Global Commerce Solutions today, at the National Retail Federation Conference, announced a major expansion of its next generation ELERATM unified commerce platform to accelerate retailer digital transformation. The expansion ushers in a new era of retail technology – agile, interconnected, and infinitely adaptable.

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“As edge devices and IoT sensors become more widely deployed, the data they gather can be made available to any application, device, or touchpoint. The positive impact of these advanced technologies working in unison, and at scale, will ripple across all retail operations”

“Retailers cannot accelerate their transformation when they’re saddled with decades old technology and hundreds of custom-developed integrations that require huge resources to maintain,” said Rance Poehler, president and CEO, Toshiba Global Commerce Solutions. “ELERA is a game changer that spells the end of their technology debt and provides a modular foundation that frees them to transform their businesses at a speed that was never before possible.”

“Not only are customers already starting to see ELERA deliver business results, they’re also energized by the freedom they now have to relentlessly experiment with innovative ideas and services, then scale them across their operations,” he added.

The announcement includes:

  • More than 45 native microservices, API-first development, and low-code, no-code self-enablement tools empower retailers to use a single platform to develop, iterate and scale unified retail solutions across all physical and digital touchpoints, devices, and systems
  • New ELERA IoT (Internet of Things) platform seamlessly interconnects and shares data between IoT devices; powers new AI-enhanced, edge camera produce recognition solution that speeds self-checkout, improves staff utilization, reduces loss and shrinkage, and provides more accurate inventory visibility
  • Next generation ELERA touchpoints and applications for point of sale, self-service, and loyalty and promotions leverage microservices to create seamless shopping experiences and streamline operations

Digitization, Expansion, Experimentation

Toshiba’s ELERA expansion comes at a time when the primary methods retailers once used to gain customer loyalty, such as discounts and rewards, are no longer the only factors that influence brand loyalty or drive future sales. Consumers’ shopping behaviors are now influenced by other factors, including the use of technologies that make shopping more convenient and efficient.

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A study of 2,100 consumers by Toshiba and PYMNTS.com shows that more than 35 percent of shoppers say that access to better digital capabilities could make them switch their loyalty to other merchants.

ELERA speeds digitization and unification by providing retailers with low- and no-code tools and a single platform to develop, iterate, and scale new applications and services across touchpoints and devices that span their entire physical and online store infrastructure.

Today, there are more than 45+ pre-packaged microservices and 550+ APIs available on the ELERA portal for use by approved retailers and independent retail solution providers.

These new capabilities benefit both brick and mortar and e-commerce retailers. Brick and mortar retailers can quickly unify and scale store functions and interconnect them with their digital platform capabilities—reducing development time and eliminating the burden of maintaining multiple software stacks. E-commerce retailers can more easily and rapidly set up physical stores using services and capabilities they have already developed for their native digital channels.

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