SalesTech Star

Flexiti Appoints Tracey Whittall as Chief Operating Officer

Flexiti Financial Inc. (“Flexiti”), one of Canada’s leading “Buy Now, Pay Later” (BNPL) financial solutions providers, is pleased to announce the appointment of Tracey Whittall to the position of Chief Operating Officer.

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Flexiti, one of Canada’s leading “Buy Now, Pay Later” (BNPL) providers, appoints former CIBC executive, Tracey Whittall, to Chief Operating Officer (COO) #fintechnews #BNPL #retailmatters

At Flexiti, Tracey will oversee call centre management and operations teams, as well as partner operations. This brings operations and client servicing together under her strong leadership. Tracey brings over 20 years of financial services industry experience, where she has built a strong reputation as an influential and visionary leader, including 21 years spent at CIBC. As a member of CIBC’s executive team, Tracey led its contact centre operations during a pivotal time and was a critical voice in shaping CIBC’s transformation roadmap. In addition, Tracey holds her Masters in Financial Services Leadership from the Schulich School of Business.

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“Coming off a record-breaking year in 2021, it is of the utmost importance that we strive to provide best in class service to our customers and retail partners,” said Peter Kalen, Founder and CEO of Flexiti. “I am pleased to welcome Tracey to Flexiti’s executive team and have no doubt Flexiti will benefit immensely from her pragmatic digital, technology and process-oriented approach to deliver operational success.”

Founded in 2013, Flexiti is a Toronto-based fintech company offering Canadian customers 0% interest financing1 at retailers that sell big-ticket goods like furniture, appliances, jewellery and electronics. Accepted at over 7,500 retail locations and websites across Canada, including The Brick, Leon’s, Staples, Sleep Country, Wayfair, Birks and Peoples Jewellers, Flexiti is The Flexible Way to Pay aiming to bring flexible and affordable payment solutions to all. Recently, Flexiti ranked 10th on Deloitte’s Canada’s Technology Fast 50 and 13th on The Globe and Mail’s ranking of Canada’s Top Growing Companies in 2021.

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