Staff Writers

One customer, plenty of identities across different digital platforms, this can lead to plenty of confusion… Before we dive into how an identity resolution tool works, imagine this.…
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Territory management segregates potential customers based on geography and demographics for marketing schemes. It helps in targeted marketing and sales. A territory in sales…
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With high competition on every front, businesses today find it harder to retain customers, there are always an array of competitors ready to offer the same service or product at…
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In today’s business climate, different kinds of software, tools, and companies offer services and tech capabilities to help customers navigate through the complex digital forum with the…
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“Automate where you can, go manual where you must.” With this thought, let's talk about what were the most popular sales tools used in 2021. Read More: MetricStream Recognized As A…
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While on the one hand buyer behaviors and customer preferences are rapidly evolving, on the other hand, so are the typical sales standards for B2B and technology salespeople. To meet…
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Technology is constantly evolving, and businesses have already learned to rely on it to function more efficiently and remain competitive. According to experts, salespeople are early…
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Customer care works on voice and instant chats. If you give your customer a choice between chat and a voice call, the customer would mostly prefer the latter. Voice has long been your…
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Webinars have become an important way for marketing and sales teams to generate more brand interest and drive leads. Webinars allow marketers and salespeople to reach out to a larger…
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When your company is on a tight budget, a few functions likely take precedence when allocating expenditures. Of course, your product team might use some financial help, and marketing,…
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