Staff Writers

The success of B2B sales and marketing heavily depends upon the type of data teams have access to. However, using data to only reach out to your target audience is not enough. Every…
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Self-service support in SaaS (Software as a Service) refers to a customer support model where users of the software can access information, resources, and help documentation on their…
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Alibaba is one of the most prominent names in the world when it comes to eCommerce. It is the leading online platform in China that acts as a marketplace for buyers and sellers. In…
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Does AI have a role to play in measuring inbound call data? Several marketers might have this query, and we are here to throw some light on inbound call data and how AI helps in…
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Merchandising refers to the marketing or sale of products and services. Typically, when we talk about merchandising, we're talking about the retail sale of products to people. However,…
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As a salesperson, we know it is a drill for you every day with those cold outreach calls, and prospect emailing eats up a lot of time. Irrespective of how good your offer is or how…
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As sales enablement is to sellers, buyer enablement is to buyers. According to Gartner, Buyer enablement is the provisioning of information to support the completion of critical…
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The phenomenon called ‘Industry 4.0’ has already hit the UK retail industry, and the ensuing digital revolution has taken businesses across the spectrum by storm. This new era is seeing…
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The way we live and conduct business has changed significantly as a result of artificial intelligence, and this is also true of how banks and other financial institutions conduct their…
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Generative AI is already reshaping many of the typical marketing and sales executionery functions in a typical business set-up. In future, salestech and martech systems that are fueled…
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