Staff Writers

When put to use correctly, AI can be useful in everything from content creation, and marketing, to predictive analysis; Artificial intelligence can be a powerful tool through it all.…
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How will AI systems serve as domain experts and support the role of future sales people and what will AI powered contact centers be like in future? Catch more via this latest salestech…
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The retail industry is an umbrella term used for all kinds of establishments, such as small next-door convenience stores to a sprawling chain of stores like Walmart that sells goods and…
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In a recent episode of The SalesStar Podcast, Jonathan Lister, COO at Vidyard discussed the growing importance of videos in B2B and how videos can especially be used to drive sales,…
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Are you faced with the decision of choosing between a product-led or customer-led growth strategy for your company? Rest assured, whichever strategy you opt for, it will have a profound…
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The holiday season is around the corner, and brands are gearing up for that time of the year when their sales are likely to reach new heights. But ever since the COVID-19 pandemic hit,…
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Through incredible breakthroughs, SalesTech SaaS (Software as a Service) companies have effectively established their global foothold. These businesses have offered innovative ideas…
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Customer Acquisition is the process of acquiring new customers. Investing in a customer acquisition strategy is substantial to attracting the right leads and improves your chances of…
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B2B buyers have different purchase journeys than B2C. In B2C, there is only one individual who takes the decision most of the time. However, in B2B, different individuals play an…
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What does it take to build a solid sales structure in terms of teams and processes? And what kind of salestech processes help? Here are some latest industry tips and practices that can…
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