Staff Writers

Generative AI, a subset of artificial intelligence, has emerged as a game-changer in the sales domain. Unlike traditional AI systems that operate based on predefined rules, generative…
Read More...

Lead Nurturing: What is it?  It entails establishing connections with customers at each level of the sales funnel and all along their path. It focuses marketing and communication…
Read More...

The retail shopping experience has undoubtedly changed significantly over time, especially with the arrival of in-store and online technology. However, in-store shopping continues to…
Read More...

“Keep pace with the customers’ expectations and future-proof your marketing and sales strategies.” The above quote seems to encapsulate what the future digital commerce would look…
Read More...

Call centers; we all know them. While the agents have given us headaches with the long outbound calls, they even helped us resolve our issues. And thankfully, these call centers are…
Read More...

Business models are rapidly evolving to answer the unique opportunities and challenges in the present era of business dominated by creativity and innovation. Some of the biggest…
Read More...

Digital marketers are increasingly talking about zero-party data. This is because experts have identified zero-party data as a major aspect with the potential to drive…
Read More...

After the global pandemic, robotic process automation (RPA) has become the upcoming trend in the tech sector. It became a common term in the IT sector and was the only innovation to…
Read More...

One of the most critical components of sales and marketing is lead generation. In recent years, the rise of AI has revolutionized the way the lead generation process is executed.…
Read More...

Non-traditional selling strategies leverage unique and unorthodox methods to promote goods and services to target customers. The main goal of using non-traditional techniques is to…
Read More...