Browsing Category
Native & Programmatic Advertising
User Choice Driven Marketing, Helps Adtech Firm Ogury Raise $50 million
With New Regulations, It Is Difficult to Maintain a Balanced User Experience While Obtaining and Managing User Content in the Digital Advertising Ecosystem.
Last year, when the…
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Mintegral Granted IAB Tech Lab Open Measurement SDK Certification
The programmatic and interactive advertising platform Mintegral announced that it has received the Interactive Advertising Bureau (IAB) Tech Lab Open Measurement SDK certification. This…
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SMS Marketing Firm Postscript Raises $4.5 Million Funds
Postscript flaunts 50 percent YoY growth
The firm specializes in creating enriched messages through one-click integrations, hyper-targeted triggers
Its approach preserves text…
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Sprinklr Acquires Nanigans’ Social Advertising Wing to Boost its Performance Advertising
Performance-based advertising comprised 61.8 percent of internet ad revenues.
Sprinkler manages more than $1.5 billion of annualized ad spend across major social channels.…
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AffinityX Recognized As A Premier Google Partner
Company Also Earned ‘Specialization’ Status in Google Search Advertising.
AffinityX, the white label creative and marketing services partner behind the biggest names in local…
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Tru Optik and Anzu.io Announce Multi-Year Exclusive Agreement to Bring Audience-Based Targeting to…
Partnership Enables Enhanced Audience Targeting On Gaming Consoles
Tru Optik, the most widely used audience intelligence and data-management platform (DMP) across Connected TV (CTV),…
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Vibenomics Closes $5 Million in Additional Seed Funding
Vibenomics, provider of place-based audio experience solutions and the industry’s first audio out-of-home (OOH) programmatic advertising marketplace, announced it has closed $5 million…
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Japanese Prefecture uses AI for Real-Time Visitor Engagement
Mia Prefecture uses Bespoke’s Chatbot to make foreign travellers feel home.
Chatbot helps travellers explore local concessioners and make the best out of their visits.…
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Groundtruth Introduces Automated Visit Optimization Tool on Its AD Manager Platform
Ad Manager Grew by 233% in a year
New SVP Platform joins the team
First Automated optimization product for offline visits
GroundTruth, a leading location platform for…
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Digital Marketing Company, fishbat, Discusses 4 Reasons Why Optimizing Your Website Is Essential
With nearly 2 billion websites on the internet , the competition in the digital sphere is the most intense it's ever been. This fact alone should encourage business owners to not only…
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