Predictive Marketing

Jivox, the personalized digital marketing technology leader, published results from a comprehensive ROI analysis of its predominantly Fortune 1000 and Global 2000 customers on their use…
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Nielsen Global Connect introduced its virtual suite of Smart solutions to the U.S. market.  This virtual suite includes three distinct solutions—Nielsen SmartStore, the first, immersive…
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STIRISTA, a data-driven digital marketing solutions provider known for its identity-driven and authoritative data assets, announced that it has raised $13M in growth equity financing.…
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 Act-On Software, the leading growth marketing platform, introduced powerful new product enhancements to better serve modern marketers focused on growing their business, delivering…
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WPP has been ranked the most effective marketing communications company in the world in the 2020 Effie Index. It is the ninth successive year that WPP has received this award. The…
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Acoustic, the largest independent marketing cloud with a total focus on the marketer,  announced that Dennis Self has joined the company as its new Chief Executive Officer. Acoustic…
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Cyient, a leading digital technology and engineering solutions provider, announced the appointment of Meenu Bagla as the Vice President and Chief Marketing Officer. As CMO, Meenu will…
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Frost & Sullivan's Post-pandemic Growth Opportunity Analysis of the Marketing Automation Solutions Market forecasts how the marketing automation solutions (MAS) market is expected…
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Merkle, a leading technology-enabled, data-driven performance marketing agency, has launched a new Performance Marketing Lab. The Lab comprises a cross-functional team of data…
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The CMO Club, in thought leadership with Claro Enterprise Solutions, a leading global technology services company, announced the publication of "The Social Media Playbook: Five Pillars…
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