Zeta Launches Enhanced Marketing Analytics and Insights Solution as Brands Search for Growth Opportunities in Post-COVID Economy
Zeta Global, a data-driven marketing technology company that leverages unique data and artificial intelligence to help companies acquire, grow and retain customers, today announced the launch of Opportunity Explorer(SM), a real-time market and consumer data analytics and insights solution. Designed to help marketers identify, segment and act upon growth opportunities for their businesses, Opportunity Explorer(SM) ingests demographic, behavioral and location signals from Zeta’s proprietary data set of 2.4 billion identities globally, synthesizes the information in real time and creates a customizable, interactive display of actionable insights.
Opportunity Explorer(SM) comes to market as the COVID-19 pandemic accelerates the shift from traditional to digital marketing models and reinforces the need for solutions with measurable outcomes. Within this new, post-COVID environment, navigating real-time market conditions and rapidly changing consumer preferences has become critical to a marketer’s ability to breakthrough and connect with customers and prospects. With Opportunity Explorer(SM), marketers can understand more about consumer attitudes and behaviors to develop more personalized experiences that lead to better business outcomes.
“The COVID-19 era has accelerated consumer affinities for digital-first experiences. To be exceptional, brands need to respond with more precision and speed than ever before,” said Neej Gore, President of the Data Cloud, a division of Zeta. “By leveraging Zeta’s industry-leading data asset, the Opportunity Explorer enables marketers to better understand macro-level market insights and nuanced consumer trends, equipping them to rapidly move from insight to action and deliver strong returns on their digital investments.”