Guest Authors

Whether you started your business as a challenge to create something new or to be a solution for something old/existing, most businesses share a common goal: profitability.   Knowing…
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"Infobesity" is a term we're hearing more frequently these days as consumers are creating  exponentially more data in their daily lives, and brands are similarly consuming larger…
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Consumers have long been conditioned to anticipate Black Friday deals and yet still plan their shopping season around the holiday every year. This year, online retailers rang up $8.9…
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With the inevitable demise of cookies on the horizon, it is clear that we are witnessing the widespread decline of ubiquitous identity-based advertising. As developers around the world…
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Sales professionals are well versed in the various pricing models in the technology industry today, as well as the evolving popularity of certain models over others. For instance, many…
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Andy McNab, VP EMEA, Fanplayr shares a few predictions on the state of online retail for 2022 __________ The end of third-party cookies and a scramble for solutions The next 12…
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E-commerce aggregation is a fast-growing trend, and as such, aggregator firms are now setting their sights on the vast Amazon marketplace. Over 70 companies are confirmed to be…
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It’s become abundantly clear that sales leaders will need to rethink the traditional sales approach in order to thrive in the new year. In 2022, we will see sales leaders finally…
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They say modern problems require modern solutions. If the past two years have proven anything, it’s that business has had to evolve and adapt to our current reality - and along with…
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As society continues to maneuvers to adapt to the pandemic tolerant environment, workforces are continually incorporating remote working into their policies for the foreseeable future.…
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