Author

Paroma Sen 789 posts 0 comments

Paroma serves as the Director of Content at SalesTechStar. She was a Senior Features writer and Editor at MarTech Advisor and HR Technologist and has worked as a lead content marketer and developer for various B2B publications and tech firms.

Interviews

SalesTechStar Interview With Rob Rosenthal, Chief Revenue Officer at Bloomreach

Paroma Sen Aug 19, 2021

Rob Rosenthal, Chief Revenue Officer at Bloomreach has a quick chat with SalesTechStar on what it takes for CROs to drive better alignment and performance in today’s business…
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Interviews

SalesTechStar Interview with Debra Squyres, Chief Customer Officer at HackerRank

Paroma Sen Aug 18, 2021

Debra Squyres recently joined HackerRank as their new Chief Customer Officer, we caught up with her to talk about her new role and what top observations and trends she feels will…
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Staff Writers

Is your B2B Website Sales-Ready?

Paroma Sen Aug 18, 2021

Every business needs a website. A brand’s website is their identity online and is supposed to be a repository of information that contains recent product and service updates, other…
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Interviews

SalesTechStar Interview with Jason Heidema, Co-Founder and CEO at Atrium

Paroma Sen Aug 17, 2021

Better sales data segmentation and collection and improved sales coaching are some of the crucial elements that can help enhance the typical B2B sales rep’s performance; how do…
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Staff Writers

A SalesTechStar Chat with Olivier Pailhes: on Aircall’s Funding of $120M and $1B Valuation

Paroma Sen Aug 13, 2021

Leading cloud-based voice platform provider Aircall recently announced a $120M Series D funding round led by Goldman Sachs; CEO at Aircall - Olivier Pailhes has a chat with…
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Interviews

SalesTechStar Interview with Ryan Schultz, VP Customer Success at Drift

Paroma Sen Aug 12, 2021

Marketing and sales leaders today know the significance of building out customer-centric sales, marketing and customer support processes and strategies, yet, most still face common…
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Interviews

SalesTechStar Interview with Jennifer Holtvluwer, CMO at Spirion

Paroma Sen Aug 11, 2021

Jennifer Holtvluwer, CMO at Spirion has a chat with SalesTechStar on the top-of-mind concerns affecting sales and marketing leaders while sharing a few best practices and learnings…
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Staff Writers

Why Does Every Sales Team Need a CRM?

Paroma Sen Aug 11, 2021

In this article, we explore the reasons as to why a CRM should be one of the sales technologies set at the core of your business and sales operations. ______ Companies have been…
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Interviews

SalesTechStar Interview with Rachel Bergman, Chief Revenue Officer at Cordial

Paroma Sen Aug 10, 2021

Rachel Bergman, recently joined Cordial as their new CRO, we had a quick sit-down with Rachel where she spoke about her vision for Cordial while sharing a few best practices for…
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Interviews

SalesTechStar Interview with Somya Kapoor, CEO at TheLoops

Paroma Sen Aug 9, 2021

Somya Kapoor, CEO at TheLoops shares a few thoughts on the importance of scaling sales and operations with AI-powered technologies while dipping into the story behind TheLoops, a…
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