Seven of the Top 10 Global Asset Management Firms Are Seismic Customers
Seismic, the recognized leader in sales and marketing enablement, announced that more than 175 asset management firms are now using the company’s sales enablement platform to drive productivity gains among their sales and services teams while also increasing the effectiveness of client-facing content. Seismic’s customers include 19 out of the top 25 global asset management firms by AUM.
“Seismic customers have made sales enablement a primary aspect of their digital transformation efforts, rising to the forefront of the asset management industry by taking a truly technology-first approach when it comes to the client experience,” said Doug Winter, Seismic co-founder and CEO. “Their successes are the reason for our continued accelerated growth within asset management, and we are proud to be their partner as they continue to separate themselves from competitors through efficiency and client experience gains.”
Seismic’s sales enablement platform automatically surfaces content that is proven to be the most impactful for any upcoming client interaction, eliminating time spent on searching for materials. With Seismic, sales and service teams can also automatically generate customized client content, such as quarterly client reports, pitch books, and RFPs, while powerful content controls and governance ensures that all materials distributed to clients remain compliant and on-brand.
The result is consistently personalized and beneficial client interactions that produce intended results for both the firm and the client, achieved in a fraction of the time. Customers—which include T. Rowe Price, Allianz, BNY Mellon, and Guggenheim Investments—have reported upwards of 97 percent in time saved creating content. Many have gone on to win prestigious industry awards for their use of Seismic, including multiple Gramercy awards, IMEA STAR awards, and a Celent Model Asset Manager Award.
Operational efficiencies, data analytics driving sales enablement growth
Faced with persistent competitive pressures, asset managers are turning towards technology to improve productivity, speed-to-market and data capture capabilities. A recent report from Deloitte Financial Services found that marketing/asset gathering is a top priority for analytics deployments, designed to achieve operational efficiencies among North American firms.
In addition to the efficiency gains associated with consolidating and automatically distributing all client-facing content, Seismic’s use of artificial intelligence and data analytics are producing more efficient and effective marketing and sales teams at asset management firms. With Seismic, sales and service reps can see when a client opens collateral that has been sent to them, down to how long they spend on each page, resulting in more tailored and productive future conversations. Additionally, marketing teams receive that data in aggregate, allowing them to make intelligent improvement to the content they create for their sales and services teams.
“In the competitive financial services industry, it’s the firms that are able to drive efficiency that will come out on top,” said Winter. “With its proven efficiency gains in sales productivity and content creation, sales enablement needs to be at the forefront of any firm that is serious about looking towards technology as a way to build a firm that is poised to succeed and compete.”