Folloze Launches ‘ABM Now’ Solution to Accelerate Time to Revenue for B2B Vendors
Industry leaders Folloze and Demandbase collaborate to streamline the planning and execution of Account-Based Marketing campaigns
Folloze announced the launch of ABM Now, an all-in-one Account-Based Marketing (ABM) solution that includes the Folloze Personalized marketing platform powered by Demandbase firmographic data. ABM Now enables marketers to quickly plan and execute highly personalized revenue-generating campaigns against their target accounts.
“The combination of Demandbase and Folloze gives Qlik the best of both worlds, helping us drive deeper account engagement through accurate and actionable firmographic data that powers personalized and content-rich experiences.”
Today, the success of any ABM program requires both a customer-centric focus and the precise execution of personalized content-based campaigns. At the same time, the typical B2B sales process has grown in complexity with longer and unpredictable sales cycles and more empowered buyers. In this challenging environment, most ABM programs fail to generate the depth of personalization because of gaps in technology, scale, and data management. With an unprecedented speed of deployment, ABM Now addresses many of the execution challenges that go-to-market organizations face with aligning their data, martech stack, and content.
Read More: 8 Marketing Executives Share Their Tips On Feature Marketing
“We are pleased to extend our longstanding partnership with Demandbase,” said Etai Beck, Folloze CEO and co-Founder. “Now, more than ever, B2B vendors face tremendous pressure to accelerate growth, but with much fewer resources. With ABM Now, Demandbase and Folloze have combined our collective experience and best practices into a powerful turnkey ABM solution that yields fast results.”
“Qlik’s account-based marketing programs, aligned with customer success and sales, today are generating a solid 30 percent year-over-year growth in revenue,” said Nancy Harlan, Sr. Director, Strategic Account Marketing. “The combination of Demandbase and Folloze gives Qlik the best of both worlds, helping us drive deeper account engagement through accurate and actionable firmographic data that powers personalized and content-rich experiences.”
Read More: SalesTechStar Interview With Leonardo Scatturice, CEO At OCP Tech
