3radical Wins Contract with Giving Assistant
Front-end solution to better educate audiences and expedite preferred behavior
3radical, developer of the Voco audience engagement platform, today announced the signing of its newest U.S. client, Giving Assistant, a mission-driven organization that transforms everyday shopping into charitable action by removing the friction between saving and giving back. Using Voco technology, 3radical will deliver informative user experiences that seamlessly align with shopper preferences and earn data from individuals in order to better serve them going forward.
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Giving Assistant was looking for a solution to help them better educate their audience, build trust between their shoppers, brands, and non-profits, and earn data in order to develop a substantially more meaningful relationship at the beginning of their audience’s journey. By leveraging 3radicals gamification mechanics and orchestration capability, Giving Assistant can offer their shoppers rewards, for example, for learning about their vision and how shoppers can help join in their purpose of sustainable giving. The unique journeys are based on consumer-defined value exchanges and give shoppers increased opportunities to save and earn more cash back options. This goes beyond simply providing savings codes and focuses on what is most valuable to Giving Assistant shoppers at the individual level.
“3radical provides Giving Assistant the ability to create sticky content that piques the curiosity of our audience,” said Kaitlyn Rikkers, Head of Marketing and Growth, Giving Assistant. “By developing a rewarding, transparent user experience, we are able to foster greater customer connectivity, higher degrees of consented consumer data and preference collection, and increased lifetime value.”
David Eldridge, CEO at 3radical, added: “Consumers are willing to share their data as long as organization earn it and then use it in a transparent and trustworthy way to add value to their day-to day lives. We are delighted that Giving Assistant have selected 3radical Voco to create and deliver compelling digital experiences that build trust and earn data at scale.”
