Skyword, the leading content marketing software and services company, announced the appointment of John Tawadros as Chief Revenue Officer (CRO) and Krishna Raman as Chief Product and Technology Officer (CPTO).
The addition of new executive leadership reflects further investment in Skyword’s growth trajectory; the company was recently named for the second consecutive year to Inc. Magazine’s annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies.
Tawadros, who previously served as COO at EverQuote, will oversee Skyword’s new business operations and expansion strategy. Tawadros’ 20 years of experience includes a number of successful exits in the online marketing space. Additionally, he served as a founding principal and COO at iProspect, where he built and led the Service, Technology, and Training groups.
“I’ve worked in the marketing industry for decades. When it comes to choosing partners, talent attracts talent,” said Tawadros. “With clients like Mastercard, IBM Security, Neutrogena, and Nationwide, Skyword is attracting the best in the business with their unique service model. It’s an ideal time to join Skyword, and I look forward to unlocking content marketing excellence for the entire Fortune 500.”
Krishna Raman, who previously served as SVP of Product Strategy and General Manager for Enterprise CRM solutions at Community Brands, will oversee Skyword’s product and engineering teams. Raman brings more than two decades of technology and product leadership experience to Skyword, including leading high-performance engineering and product go-to-market teams at software companies BMC Software.
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“I believe in customer-first product leadership,” said Raman. “Skyword’s mission — to make it easy for marketers to tell authentic stories that establish trust and build lasting relationships — reflects that ethos. I am excited to lead the next evolution of Skyword’s software suite. Solving CMO’s biggest content marketing headaches along the way is the bonus.”
The foundation for a customer-first approach is already laid, Raman notes: Skyword’s content marketing platform—Skyword360—was recently named a leader in three categories in G2Crowd’s 2019 Grid® Report for Content Marketing Platforms, based entirely on customer satisfaction: best content creation software, best content experience software, and best content distribution software.
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