Analyzing the Business Benefits of Sales Analytics For Healthcare Equipment Suppliers
A Success Story on How Quantzig Helped a Client to Achieve a 3x Increase in Sales
Quantzig, a global data analytics and advisory firm, that delivers actionable analytics solutions to resolve complex business problems announces the completion of its recent sales analytics engagement which examines the business benefits of deploying customized sales analytics models in the healthcare equipment market.
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The healthcare equipment market space in North America is quite complex owing to the growing competition and rise in new business models that have a direct impact on sales. The healthcare equipment industry in this region produces specialized equipment that ranges from small surgical instruments such as tongue depressors and dental equipment to larger, more complex instruments that include programmable pacemakers and sophisticated medical imaging systems. However, it is crucial to note that the wide portfolio of offerings often gives rise to major challenges that curtail sales and profitability. Facing similar challenges, a leading healthcare equipment supplier approached Quantzig to leverage its predictive sales analytics models. The firm wanted to optimize costs and develop effective sales analytics dashboards to achieve their business goals.
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According to Quantzig’s sales analytics experts, “Predictive sales analytics not only help businesses anticipate what their clients’ needs will be but can also help them develop targeted campaigns to drive sales and profitability.”
How the Devised Sales Analytics Dashboard Helped the Client
1: Gained better visibility into sales operations
2: Achieved a 3x increase in sales post the implementation of predictive sales analytics models
3: Generated accurate sales reports
Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 15 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making.
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