SalesTech Star

SalesTechStar’s Sales Technology Highlights of The Week: Featuring ZapScale, Coupa, Openprise and more!

From tips on what it takes to drive trust in B2B sales to uncovering how industry leaders use AI to impact Sales outcomes and processes: find answers and insights to all this and more in this salestech highlight:

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SalesTech Quote-of-the-Week!

In the B2B tech market, people don’t want to feel like they are being sold to, particularly in highly technical areas. They’re knowledgeable about their fields and incredibly busy, so they don’t have time to waste with salespeople who don’t understand their problems. This means salespeople must invest more time upfront to understand their clients’ needs and pain points.

Craig McAndrews, Vice President of Sales at Mezmo

Top SalesTech News of the Week: 04th March to 08th March

SalesTech QnA with the Expert

Read More!

Building strong client relationships is all about trust, which, in the B2B tech market, is earned through transparency, reliability, and delivering exceptional outcomes. To that end, modern sales teams must focus on understanding client needs, providing personalized solutions, and staying agile to adapt to evolving expectations.

Brian Paterson, Global Vice President of North America Sales, 8×8

Top Sales and SalesTech Articles on Customer Engagement, Ethical AI in Sales, Preventing Business Churn and more!

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 196: Fundamentals of a Strong Sales Process with Eric Boggs, founder and CEO of RevBoss

Episode 195: Data Best Practices for Modern Marketing and Sales with Ana Mourao, CRM Sr. Manager at Stanley Black and Decker Inc.

Episode 194: AI’s Influence on Travel and Hospitality with Toby Korner, SVP, Digital Marketing at Priceline

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