SalesTech Star

Top SalesTech Highlights Of The Week: 29-June-2020: Featuring News From Avaya, Deloitte, WP Engine, Apple And More…

With a little bit of creativity and empathy, sales and marketing teams will be able to tide through these trying times caused by the Covid-19 pandemic. As economies open up, things are seeming a little more positive than before,

While you’re building your new strategies to help tide through the rest of 2020, spare a minute for the latest sales tech highlights of the week!

In an exclusive share with SalesTechStar, Megan Headley, VP of Research at TrustRadius spoke about their recent research commenting, “Given the current social climate in the United States and around the world, it is an interesting time for companies to celebrate Pride. Our recent research estimates that only 15% of tech companies are celebrating LGBTQI+ pride this month, led by major players like Apple and Facebook. There are many possible reasons as to why this number may be so low, from lack of visibility for LGBTQI+ employees in company culture to the health and economic threats posed by COVID-19. We have yet to see just how big an impact the pandemic has had on Pride celebrations taking place this year. We look forward to watching these numbers increase in the coming years.”

SalesTech Quote-of-the-Week!

You can be a great salesperson and still finish in second place. How can you be superlative? A “sales” cycle is shared between you and the customer. I think many salespeople forget that. The vendor thinks it’s only their process to manage (research, demo/pitch, demonstrate value, give updates to your manager, QBRs, etc.). At the same time, the customer is going through an experience of their own (vision casting, business case development, market research, vendor eval, competing priorities, internal political interests, etc.)

-Gary Zuder, Vice President Of Sales At Malbek

SalesTech Guest Post of the Week

Amid the unprecedented economic uncertainty created by the Covid-19 pandemic, one thing is becoming clear. To survive – and even thrive – in the post-Covid economy, companies will have to be faster than ever in responding to change. As yet, we can only surmise how quickly customers will book air travel again or how soon they will return to places like shopping malls. But there is already a marked shift in consumer behavior, with growing demand for touch-free payments, online sales and contact-free deliveries. –Ludwig Melik, CEO of Planbox shares his thoughts on – How Being Agile Can Help Your Company Win In The Post-Covid Economy

Top SalesTech News of The Week

SalesTech QnA with the Expert

Catch the complete interview!

While some of the fundamentals in sales haven’t changed at all, technology has helped reduce administrative burden and focus sellers on what they are good at, selling. Technology has also helped teams share best practices and work together in a more collaborative way and to easily understand from an analytical lens what is working and what is not across the entire organization.

More broadly, buyers today have far more publicly available information, larger buying committees, and way more options to choose from with such rapidly advancing technology – which is why they are looking for trusted advisors to help them cut through the noise. It’s a good thing time-to-value has also dramatically improved. 

From The Team at SalesTechStar

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