Sales and Marketing is changing amid the Covid-19 crisis, while global teams have largely become accustomed to remote selling processes to win more client deals. With the support of new salestech and interesting technology sales tips, companies can still ensure a fair level of business continuity amid the ongoing challenges in the coming months.
Catch more Salestech highlights from the week that went by:
SalesTech Quote-of-the-Week!
The most obvious and universal challenge everyone is facing right now is the fact that every team is distributed. Of course, we all have some experience collaborating across distributed teams but never at this level. It requires a different way of communicating and collaborating — one that is more intentional, inclusive and sensitive to different personalities and work styles.
SalesTech Guest Post of the Week
Brand marketing is about increasing “brand equity” utilizing tactics to make a stronger brand image. The main idea is to consider marketing spend as an investment toward building up the brand’s value and how it’s perceived by consumers. This investment will pay dividends later on in business growth. However, most of this growth is unattributed and hard to measure. Read more on why Brand Marketing Is Dead in this guest article in which Alon Ghelber, CMO at Revuze shares his thoughts.
Top SalesTech News of The Week
- Webtalk Expands Product Capabilities
- SaS and Microsoft Announce Partnership to Share The Future of Analytics
- UserMind named a leader in Customer Journey
- Deloitte Named a leader in Enterprise Insights
- MindTree Appoints New CFO
- UiPath Presents New Conversational AI Capabilities
- Pointillist Cited as a Leader
- Demandbase Acquires Engagio
- Outreach Announces New Funding and New CFO
- Zilliant Offers New Platform t Build SmartApps
- Dun & Bradstreet Launches New Next Generation ABM Platform
- SnapLogic Appoints New CRO
- Avast Enables Better Control of Personal Data
- Talkdesk Announces New Innovations
- Former Dell Technologies Executive Joins Automation Anywhere
- Freshworks Announces New Partnership
- HCL’s New Platform for Precision Marketing Launched
- Pipedrive Hires New CEO
- Aviso Helps Support Remote Revenue teams
SalesTech QnA with the Expert
The role of a tech salesperson has evolved in multiple ways and to be honest, I think it’s continuing to evolve. In the “old days” sales success would be determined based on relationships established and cultivated over many years. It’s similar today but maintaining those key relationships is much harder for sure. Customers are more educated than ever before and, in a lot of cases, they can help guide us on future product offerings and additional capabilities.
From The Team at SalesTechStar
- Find out If Your Sales Team Giving Your Prospects And Buyers The Value They Need…
- Here are Some Tools That Can Help Sales Teams With Their Cold Calling Efforts
- Looking for some of the world’s top video search engines?
- A few sales events to consider attending in 2020!
- Calvin French-Owen, co-founder and CTO at Segment writes about How Early-Stage Companies Can Approach Selling B2B
- Here’s why Frans Van Hulle, CEO and Co-founder of PX says Performance-Based Marketing Is The Way Out
