Top SalesTech Highlights Of The Week – 18th May 2020: Featuring News From 6Sense, Bombora, Madison Logic, Salesforce, Demandbase And More…
Japan’s economy slipped into recession for the first time in 4-1/2 years due to the Covid-19 pandemic, the coronavirus, which allegedly first emerged in China late last year, seems to have ravaged the world economy. According to the UN, the pandemic is expected to wipe out $8.5 trillion in global output and could send 130 million people into the ranks of extreme poverty. It doesn’t stop there!
Over 100 countries have appealed to the International Monetary Fund for help as the coronavirus eradicates key sources of revenue for economics like tourism and travel.
Yet, we all know how important it is for the show to go on… tech companies globally are still withering the storm and trying to ensure business continuity to the best of their capabilities, which means that marketing and sales teams are still focused on developing client relationships even if now is that good a time to sell!
On that note, here are some SalesTech Highlights from the week that went by…
SalesTech Quote-of-the-Week!
In my time in tech sales, I have seen that the major challenge is not to develop the right technology, but to find a way to harness the right technology to solve the right business problem. You can see that most tech startups are more focused on the technology, than on actually solving a real prevalent business problem and they realize this when they reach the phase where the company must start selling.
Sales Tech Guest Post of the Week
COVID-19 is impacting countless businesses and freelancers that all need to get creative and need some extra help to stay operational. If your business can outsource work and collaborate on new products, now is the time to explore those opportunities.
Top Sales Tech News of The Week
COVID-19 Could Shutter Most Small Businesses
Elite EXTRA And Sales-I Announce Strategic Partnership
Impartner CMO Kerry Desberg Recognized As One Of CRN’s 2020 Women Of The Channel
Madison Logic Earns High Praise For Its Account Based Marketing Solutions
Cesar Cernuda Joins NetApp As President
Salesforce Appoints Gavin Patterson President And Chief Revenue Officer
EZ Texting Joins GoDaddy’s #OpenWeStand Movement To Support Small Businesses
Demandbase Launches The ABM Innovation Tour
Sales Tech QnA with the Expert
For a successful enterprise sales strategy, you need to focus not on selling features, but selling the outcome – and moreover, how that outcome translates into business value. It all starts by understanding deeply what is the customer challenge and then convert your key features into capabilities that address those challenges and provides the desired outcome.
From the Team at SalesTechStar
Covid-19 And 4 Revamped Priorities Every Technology Sales Leader Needs To Pay Attention To!
Six Account-Based Marketing (ABM) Tools That Can Drive Account-Based Selling
12 Technology Sales And SalesTech Leaders You Should Follow!
Guest contributor Estelle Liotard Writes about the Science Behind Lead Generation
Andres Richter, CEO of Priority Software Writes About Business Flexibility During A Global Crisis
