SalesTech Star

SalesTechStar’s Sales Technology Highlights of The Week: Featuring Zomentum, Brand Wings, Zilliant, Precisely and More!

Amid all the evolutions in B2B sales today, one thing that stands out is the need for brands and sellers to create more humanized campaigns and conversations with prospects and customers. Catch this weekly highlight for quick tips, insights and updates on the latest in salestech and B2B sales: 


SalesTech Quote-of-the-Week!

Establishing a sales process is critical to create the structure that allows your sales professionals to use their energy, brains, and personality to make ROI happen through relationships. Far too many businesses, though, introduce too many rigid steps that make the person on the other end of the zoom really feel like a prospect, and they often make it so complex that a salesperson can’t use their inherent charm because they’ve got so many steps in the playbook to follow. To increase ROI, challenge your business to make the playbook fit on one page, simplify things for your reps, and let them build relationships. (Side note: I like to laminate the 1-page playbook and mail it to salespeople. You can’t put things on people’s desks anymore!)

Sam Moorhead, VP of Sales at Copper CRM 

Top SalesTech News of the Week: 03rd to 07th January!

SalesTech QnA with the Expert

SalesTechStar Interview with André Ferraz, Founder and CEO of Incognia
Read More!

When it comes to e-commerce more specifically, sites will usually request an address, whether for delivery or billing purposes. With location data, you are able to verify if a user is located at that address, or if a device is used multiple times at that address. We see 93% of addresses provided are from where users go on a weekly basis. That can streamline the process tremendously. André Ferraz, Founder and CEO of Incognia 

Top Sales and SalesTech Articles on Managing Sales Commissions, Buyer Engagement Tips, The Benefits of Sales Automation

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 109: B2B Revenue Generation Tactics with Michelle Pietsch, VP of Revenue at

Episode 108: Driving Sales Success with Jeremey Donovan, SVP of Revenue Strategy, SalesLoft

Episode 107: How New Age Technologies Can Drive Better eCommerce Sales with John Bruno, VP of Strategy at PROS