SalesTech Star

SalesTechStar’s Sales Technology Highlights of The Week: Featuring Salesforce, Flashintel, Operata and more!

Is revenue intelligence the solution to better sales-marketing alignment? And how is eco-system led growth changing the game for GTM teams? Catch expert insights to all these questions and more with this week’s latest salestech highlight:

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SalesTech Quote-of-the-Week!

Sales and marketing have been operating on different planets for decades. Alignment between the two functions requires, more than anything, ensuring they have the right tools. The solution is revenue intelligence.

This is the information collected about a web user’s content consumption activities and research behaviors. In a digital world, the view into a prospect’s behavior is often limited to clicks and keystrokes.

Kevin Green, CMO at Truent

Top SalesTech News of the Week: 27th November to 01st December

SalesTech QnA with the Expert

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When big tech focuses on GTM motions, it often inspires smaller companies to do the same. A recent survey by Pavilion, a community of high-growth Go-To-Market leaders, shows 48% of GTM leaders say Ecosystem-Led Growth or co-selling with partners have received increased focus at their companies in the past year.

Bob Moore, Co-Founder and CEO at Crossbeam

Top Sales and SalesTech Articles on ERP, AI in Sales, Ecommerce and more!

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 189: The Modern State of Digital Advertising with Mark Melvin, EVP and General Manager at Mirriad

Episode 188: Optimizing Customer Journeys with Debbie Braney, Vice President, Demand & Brand Marketing at Glassbox

Episode 187: Building End-to-end Digital Campaigns that Boost ROI: with Curtis Tingle, EVP and CMO at Vericast