SalesTech Star

SalesTechStar’s Sales Technology Highlights of The Week: Featuring Netskope, Catsy, Focal Systems and more! 

It’s the first week of a brand new year and it’s time to prepare for newer trends, innovations and tips that can enable better salestech and sales alignment and output. Catch a few tips from this weekly highlight!


SalesTech Quote-of-the-Week!

Sales is going through a massive transformation, with buyers being much more educated about the needs they have, and the requirements they need to address. To drive business value, one needs to understand the initiatives that are important to the customer. Unpacking and truly understanding the business issues a prospect faces, allows them to serve their needs.  Customers don’t necessarily buy what you do, they buy why you do it. Translated, that means we need them where they are, spend energy really driving into deep discovery, to unlock the joint potential of our capabilities that can match their vision. John Giacomini, Senior Vice President of Sales at North America, Netskope 

Top SalesTech News for the Last Week of 2021!

SalesTech QnA with the Expert

Paige-Arnof-Fenn_SalesTechStar Q&A with SavvySME
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With the rise of a generation that would much rather watch/look at something vs sit/read, there is going to be a growing trend of more visual content including pictures/videos (long and short form)/memes/diagrams/infographics.  As more people shifted online during the pandemic, live streams were increasingly used to host public events/meetings on platforms like Twitch.   

Attention spans are shrinking —  In a mobile first/mobile only world, you have less time to grab people/attention spans are shorter so rich content drives engagement/traction/growth. –Paige Arnof-Fenn, Marketing and Business Growth Head at SavvySME 

Top Sales and SalesTech Articles on Digital Transformation, Customer Loyalty, Top Sales Start-ups

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 108: Driving Sales Success with Jeremey Donovan, SVP of Revenue Strategy, SalesLoft

Episode 107: How New Age Technologies Can Drive Better eCommerce Sales with John Bruno, VP of Strategy at PROS

Episode 106: The Need for Predictive Systems in B2B: with Viral Bajaria, CTO and Co-Founder, 6sense