Sales Technology Highlights of The Week: 05-October-2020: Featuring Sprinklr, SAP, Conga, HCL And More…

Brands that are sensitive to changing environments and consumer situations are faring better during this pandemic, the pandemic may have created a physical separation between us, but marketing and sales leaders are finding new ways to stay connected despite it. Find out what the best in the industry are doing:

SalesTech Quote-of-the-Week!

The economy has changed significantly over the last six months. Customers care more about brand values and executive conduct than they have in the past. This shows us that behaviors and mindsets are always evolving so our advice is often centered on being patient, flexible and supportive.

Dean Brown, VP of Agency Partnerships at Selligent

Top SalesTech News of The Week

SalesTech QnA with the Expert

SalesTechStar Interview with Daniel Rodriguez, Chief Marketing Officer at Simplr
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I think that so much technology is being used to give people wider reach and to lower the cost of interacting with someone, but it comes at the cost of being very impersonal and generic— whether that’s email marketing or blast LI messages or a chatbot on a website. Ironically, in B2B marketing, where in many cases the customer is exponentially more valuable than in B2C because they are paying you hundreds of thousands of dollars per year, people should really feel the love when interacting with your brand. But often times people’s favorite brands are consumer brands, where there are hundreds of thousands of customers. In B2B, where there are maybe only hundreds of customers, why do we make people feel like they don’t matter as much?

Top Articles on Sales Training for B2B, Sales tricks and New B2B Sales trends!

Listen in to How these Tech Leaders Are Helping Their Business Thrive During Covid-19, featuring episodes with Adform, Merkle, Heinz Marketing and more!



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