SalesTech Star

Zift Solutions Announces a Strategic Partnership with Vistex to Simplify Channel Incentive Management

Removing the Complexity of Market Development Funds (MDF) Helps Suppliers Promote Partner-Based Sales

Enterprise Channel Management leader Zift Solutions has formed a strategic alliance with Vistex, the global leader in software solutions for managing rebates, marketing funds, pricing, and other incentives solutions, to help Zift customers better manage promotions, incentives, and discounts.

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With too many channel programs overloaded and partners resource-strapped, many Suppliers find that their well-intended incentive initiatives falter due to lack of automation, low adoption by partners and poor utilization and/or use of designated funds. By combining the partner engagement tools in ZiftONE with Vistex’s incentive management solutions, companies can now administer and better manage fiscal programs to improve both business process and outcomes through the channel.

“We are excited to form this partnership with Vistex,” said Gordon Rapkin, CEO of Zift Solutions. “Uniting ZiftONE and Vistex’s incentive management solutions enables us to offer a seamless experience for channel partners to easily leverage Market Development Funds for building awareness and generating a high-value pipeline.”

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Vistex’s solutions enable the effective management of marketing spend and incentives including planning, approval tracking, auditing, accruals, payments and analysis.  The ZiftONE platform promotes the available sales and marketing programs in a supplier branded marketplace where partners may spend their MDF.

“Zift will be an important partner for Vistex because our solutions complement each other. Together, vendors now have an end-to-end solution for optimizing both financial management and marketing execution,” said Sanjay Shah, Founder & CEO of Vistex. “Some of the industry’s most notable channel programs are already using our joint solution and seeing the benefits of providing an integrated solution that is driving better adoption and an easy to use experience for their partners.”

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