Segment

Advertisers have typically utilized rule-based methods to handle the problem of fragmented data sources, but that is no longer sufficient. The rule-based strategy only works in…
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The Data & Analytics Segment Achieved 26% YOY Revenue Growth during the Quarter Mastech Digital, Inc, a leading provider of Digital Transformation IT Services, announced its…
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What does it takes to drive success as a B2B CRO? Miles Kirkpatrick, Chief Revenue Officer at Productiv weighs in: ________ Welcome to this SalesTechStar chat Miles, tell us more…
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B2B market segmentation identifies distinct audience categories based on shared features. With B2B market segmentation, marketing is meant to be better connect with potential consumers…
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What do you mean by identifying a person? When you identify a person, you attribute the person’s behavior, nature, attitude to recognize the person properly in the digital space.…
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Company hires Snowflake, Segment go-to-market leaders to help companies accelerate the adoption of trustworthy and reliable data Monte Carlo, the data reliability…
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Enables brands to improve digital experience through better data-driven decisions Kameleoon today launched new integrations with a range of leading product analytics and CDP solutions,…
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Segment, the world’s leading customer data platform (CDP), today announced it ranked No. 234 on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest-growing technology, media,…
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Addition of Segment’s CDP to Twilio’s Customer Engagement Platform Gives Businesses a Single View of the Customer Across Channels Twilio, the leading cloud communications platform, …
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 Segment, the world’s leading customer data platform (CDP), announced a suite of new platform updates designed to give enterprises the speed, flexibility, and agility needed to thrive…
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