Marketing and Sales

AccessB2B by Stirista Powered by First Omnichannel B2B Identity Sales and Marketing Platform Stirista, the leader in data-driven SaaS marketing solutions, today…
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Over a year into the COVID pandemic, there is a growing sentiment that the digital-first adaptations that began as patchwork have become ingrained into our standard approach to doing…
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Leveraging technology in marketing and sales today needs to be done to help execute more advanced C-level strategies and proven best practices. What are some of the salestech trends and…
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Creatio, a global software company that provides a leading low-code platform for process management and CRM, today announced a $68M capital raise led by Volition Capital, a US-based…
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The integration enables marketing and sales teams to tap into Exceed's lead engagement and qualification technology to increase revenue generation from current pipelines Exceed ai …
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Kaon Interactive, the leading provider of interactive marketing and sales applications for global B2B brands, delivered an unprecedented number of mission-critical solutions in 2020 for…
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TechTarget, the global leader in B2B technology purchase intent data and services for marketing and sales, announced the acquisition of The Enterprise Strategy Group, Inc. (ESG), a…
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With everyone today pretty much competing on the same digital platforms, marketing and sales teams have to be a lot smarter about the technologies they deploy to support creative…
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Global sales and marketing teams had to adopt a dynamic approach through 2020 to serve customer and prospect pain points despite the business or daily work challenges surrounding the…
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Have you ever wondered why buyer personas thrive in some organizations, but fail in others? Personas are a lot like the people they’re based on – some excel in their careers, some…
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