SalesTech Star

SalesTechStar’s Sales Technology Highlights of The Week: Featuring Partnerize, Salesloft, Digital River and more!

With the SaaS economy shifting how the world conducts business along with the evolutions inspired by the pandemic, will the future of SaaS move from a product to a services mindset? Catch these weekly salestech highlights where leaders in B2B sales and marketing weigh in:

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SalesTech Quote-of-the-Week!

Digital has certainly become much more important given the realities of the pandemic.  We’ve worked with partners to help shape their digital outreach efforts with amazing content that answers real-world concerns vs. just pushing our product.  Webinars, ebooks and case studies have all become even more important, and serving these up easily through a user-friendly partner portal has helped our partners find and leverage a wealth of material they need along every point of the buyers journey with a prospect.

Peter Leddy, Vice President, Global Partner Organization at Qlik

Top SalesTech News of The Week: 06th Sept to 10th Sept!

SalesTech QnA with the Expert

https://salestechstar.com/interviews/salestechstar-interview-with-john-bruno-vice-president-of-strategy-at-pros/
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Today, more buyers prefer to self-serve, meaning they want to take ownership of researching products and coming to their own decisions about how and when to make a purchase. It is critical that marketing and sales teams focus less on pure transactional interactions with customers and more on finding ways to add value for the customer. Data continues to be essential to understanding the customer, but it’s up to sales teams to take that data and make the human connection to ensure customers’ buying preferences are being met.- John Bruno, Vice President of Strategy at PROS

Top Articles on Outbound Sales Strategies, Social Selling for B2B Teams, Consumer Confidence in a Digital Age!

Catch the latest B2B Marketing and Sales Conversations with these latest episodes of The SalesStar Podcast Featuring Metadata.io, ON24 and more!

Episode 93: How Do You Build An Impactful Customer Success Model: With Daljit Bamford, Tenth Revolution Group

Episode 92: B2B Marketing Learnings And Martech Tips With Jon Perera, CMO At HighSpot

Episode 91: Top Trends And Concerns Of B2B Revenue Teams: With Sylvia Ananicz, Head Of Revenue At Lilt