Benefits of Personalization in Sales

Personalization in sales has become an essential element of any business. Personalization has developed a lot in the past few years. Companies are having cut-throat competition about who can provide more personalized services to their customers. With personalization, your business will be notified when your target audience is looking for products in your niche. Several businesses keep tabs on their customers as well as their competitors’ customers. They leave no chance to grab a customer by sweeping them off their feet with the power of personalized sales. Businesses not providing personalized services have seen a drop in sales and have reported having left with no choice but to incorporate personalization into their sales strategies.

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Here are some of the most noteworthy benefits of personalization in sales: 

• Improved customer experience

The whole concept of personalization in sales has been developed with the ultimate purpose of improving customer experience. Customers love it when they are given personal attention and presented with products they might be interested in. Personalization catches their attention and improves the customer experience of your brand.

• Increased revenue

B2B and B2C sales both make use of personalization to drive their sales. As it is a great way of bringing in new customers and cherishing the old customers, it also leads to an increase in the revenue of your business. Sales teams can make fantastic use of personalization to bring in organic sales and, in turn, increase the revenue.

• Increased customer retention

Involving new customers can be quite easy but retaining old ones is a difficult task. With personalized, you can make your old customers feel valued and loved. Old customers are prone to make more purchases than new customers. Thus, with increased customer retention by using personalization in sales, your business can benefit greatly.

• Enhanced brand loyalty

Brand loyalty is the loyalty that the customers showcase towards your brand by always purchasing from you and not any other service from your niche. Brand loyalty is important for any business to retain their customers and engage more in the process. Personalization is a beneficial technique when it comes to inspiring your customers to be loyal to your brand.

How can sales teams incorporate data to drive personalization?

Mentioned below are some of the most useful ways for sales to incorporate data for driving personalization: – 

• Send personalized emails

Prospects visit your business’s website and social media to do a quick check of your products. Most of these prospects leave their email addresses, social media handles or phone numbers with your business. Make sure you collect all the data left behind by the customer. Your business can set up a mailing list with those email addresses and send personalized emails to each prospect.

• Do personalized follow-ups

Sales teams should have access to CRM data to enable them to do personalized follow-ups. Most prospects require 2 to 3 follow-ups to turn them into customers. If your business can provide personalized follow-up based on the history of that prospect with your company and their interests, you are most likely to get the sale.

• Provide context-based support

Sales teams are often required to handle their customers’ questions. Developing centralized context-based support to help customers browse through their options is an excellent strategy to drive sales. Each sale should be numbered and be quickly accessible in case the customer calls to get an update on their order.

• Target customer needs

Every sales team collects loads of data from all the previous sales. It becomes easier to improve sales if customer behavior is known. The sales team can send them personalized notifications based on their probable needs from the collected data from existing customers.

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Platforms that help drive personalization in sales

Here are some of the most prominent platforms that can help you drive personalization in sales: –  

OptinMonster

• E-commerce personalization tool
• Boosts revenue instantly
• Advanced targeting features
• Flexible
• Can create personalized marketing campaigns
• Dedicated WordPress plugin
• Allows to create of personalized exit-intent pop-ups

Evergage

• Tracks visitors’ behavior
• Allows personalization of content
• Gives product recommendations
• Boosts engagement
• Improves sales

Monetate

• E-commerce personalization tool
• Intelligent customer segmentation
• Individual product recommendations
• Allows retailers to personalize
• Allows personalization for everyone

Brilliance

• Personalization throughout the customer journey
• Online personalization
• Product recommendations
• Cart abandonment tools
• Customer retention tools
• Live shopping notifications
• Quick setup

Personalization in sales is one of the trending business strategies. Setting it up is quite easy once you have enough data to understand your customer behavior. Personalization has numerous benefits and several ways through which one can achieve it. If you are a start-up or a well-established company, it is never too late to provide personalized services.

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