Veteran executive brings 25+ years of data-driven marketing and growth leadership to Wiland.
Wiland, Inc. announced the appointment of Jacqueline Popelier as Chief Marketing and Strategy Officer (CMSO), effective July 14, 2026. As a member of the Executive Leadership Team, Popelier will lead the company’s marketing, strategic growth, brand development, and demand generation.
Popelier brings more than 25 years of leadership experience spanning advertising, marketing technology, product innovation, and data-driven growth strategy. Known for her collaborative, people-first leadership style, and high-performing teams.
The appointment reflects Wiland’s continued commitment to investing in growth, deepening client relationships, expanding market awareness, and accelerating the adoption of its industry-leading data, audience, and AI-powered marketing solutions. In her role, Popelier will work across Sales, Product, Client Success, and Corporate Development to align growth strategies, strengthen market positioning, and drive sustainable revenue expansion.
“I am excited to welcome Jackie to the team as we expand our focus on growth and continue to evolve our longer-term market position. Jackie will be a great asset for the company and we will benefit greatly from her experience and expertise,” said Mike Gingell, Chief Executive Officer of Wiland, Inc. “She has a proven track record of launching innovative, data-driven solutions, building high-performing teams, and delivering measurable business results. Just as importantly, she brings an authentic people-first leadership style that reflects the culture we are continuing to build at Wiland.”
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Popelier joins Wiland with more than 25 years of experience leading digital marketing, advertising technology, product strategy, and customer engagement organizations. Her career spans both agency and technology leadership roles, giving her a unique perspective on how brands leverage data, audiences, and technology to drive measurable business outcomes. She has successfully launched and scaled complex, data-driven marketing and advertising solutions, helping organizations transform customer engagement strategies and accelerate growth.
“Wiland has built an exceptional reputation as a trusted leader in consumer intelligence and marketing solutions,” said Jacqueline Popelier, Chief Marketing and Strategy Officer. “The company’s unmatched data assets, innovative technology platform, and commitment to client success create tremendous opportunities for growth. I am excited to join this talented team and help strengthen our brand, deepen client relationships, expand strategic partnerships, and accelerate the next phase of Wiland’s growth.”
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Most recently, Popelier served as Vice President of Product at FordDirect, where she led a portfolio of digital marketing, advertising, customer engagement, and analytics solutions serving Ford and Lincoln dealers nationwide. While at FordDirect, she also held the role of Senior Director, Advertising and Owner Communications. In this role she was responsible for innovating an industry-first digital advertising platform to drive consumer engagement across 3800+ Ford dealers and Lincoln retailers. Prior to FordDirect, Popelier spent over 19 years working within advertising agencies including BBDO and Universal McCann Worldwide, where she held senior leadership roles including Portfolio Management and Tier II Digital Advertising.
Popelier earned a Bachelor of Arts in Marketing from Michigan State University and a Master of Business Administration from Walsh College.
