SalesTech Star

Sift Appoints Identity and SaaS Go-to-Market Executive Chris Jones as Chief Revenue Officer

New CRO Joins Digital Trust & Safety Leader Bringing 25 Years of Experience and Track Record of Consistent Revenue Growth

Sift, the leader in Digital Trust & Safety, announced that it has appointed Chris Jones as the company’s Chief Revenue Officer. Jones joins Sift with more than 25 years of industry experience, and was most recently CRO at SaaS management and security company BetterCloud, where the company revenues doubled under his leadership, and he helped drive the company’s successful exit to Vista Equity Partners. At Sift, Jones will oversee all customer-facing teams.

Jones brings diverse professional experience to Sift, having led customer-facing teams at startups, private equity-owned companies, and global publicly traded firms. Previous to BetterCloud, Jones was CRO at identity security company BeyondTrust, where he led a team of 250 people and grew revenue to $300M. He also held executive and leadership positions at PROS, Microsoft, and EMC.

Read More: SalesTechStar Interview with Aleksander Martyshko, Senior Mobile Software Architect at Teamwork Commerce

“As Sift enters our next stage of growth, it’s critical that we have the right people, processes, and organizational structure in place to scale,” said Kris Nagel, Sift’s CEO. “Chris has a remarkable track record growing a variety of successful businesses, and his dedication to both customers and his internal teams makes him a perfect fit to lead our revenue and field organizations.”

Jones’ hiring follows Sift’s recent appointment of Armen Najarian as Chief Marketing Officer, as well as the launch of the Sifters customer community portal, and the expansion of its partner program.

“As digital commerce has exploded in recent years, fraud has become a nearly ubiquitous problem for online businesses, siphoning revenue and stifling growth,” said Jones. “With more than 30 patents, a dedicated team, and a massive global data network that detects fraud instantaneously, Sift can help more customers mitigate fraud and drive growth than any other company in the market.”

Read More: E-commerce Businesses Can Fight Inflation – Here’s How

Write in to to learn more about our exclusive editorial packages and programs.