SalesTech Star

FORM Announces Bri Newhart as Chief Human Resources Officer

Form logo

FORM, the top field execution and image recognition platform for teams, announced Bri Newhart as its new Chief Human Resources Officer. Since 2021, Newhart has led FORM’s Human Resources program as Vice President of HR, fostering the rapidly-growing organization’s culture and uniting its global team of over 375 employees across BostonDenverLondonKyiv, and Krakow.

Read More: 8 Retail Innovation Trends Explored at the – Retail Technology Show 2023

In 2022, Newhart and her team hired over 120 global team members, reduced time to hire by 74%, and increased retention by 15%, all feats Newhart says have helped FORM build a highly-engaged and collaborative culture that puts people first. “We are a company full of people who constantly learn from and support each other, no matter where we are,” says Newhart. “Even though our team is mostly remote, we still find ways to connect. That connection is a huge contributor to attracting and retaining the world’s top talent—and to the success of our organization as a whole.” As CHRO, Newhart will continue her 15-year career in HR by building and engaging FORM’s diverse team member base. Her goals for the role include vital initiatives such as DEIB-focused Learning & Development programs and a Women in Leadership committee—all rooted in FORM’s core values of integrity, teamwork, and innovation.

Ali Moosani, FORM CEO, believes the role of HR will only grow in importance as cultural trends and tech advancements continue to shape the future of work. “We are in a pivotal era; the ways in which people work and the tools they’re using to do it are changing, and it’s happening quickly,” he says. “Bri understands this landscape better than anyone, and she knows exactly what our teams need to succeed inside and outside of work. Her role is invaluable to our position as a global leader in the industry.”

Newhart’s promotion is one of multiple developments FORM has planned for 2023, with more to come this summer. “With Bri as CHRO, this will be one of the strongest leadership teams I’ve worked with in my career,” says Moosani. “2023 will be a significant year of growth, and I can’t wait to see what we accomplish together.”

Read More: SalesTechStar Interview with Nick Mangiapane, CMO and Head of Partnerships at Commerce Signals

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.