SalesTech Star

Public Pricing is Revolutionizing the Real Estate Sales Process

Fred DeFalco and his company, Public Pricing™ LLC are revolutionizing the real estate sales process through an accelerated selling system over 40 years in the making. DeFalco is revered as one of the most innovative real estate brokers, marketers, and auctioneers in the country. The process he created is the only trademarked non-traditional auction-based collaborative seller and buyer sales system in the industry. In fact, industry experts and customers alike have dubbed it, “The Perfect System.”

“Public Pricing™ is a collaborative system that is never adversarial and discloses any and all information to the final buyer to assure integrity throughout the process,” says DeFalco. “It’s a system of strategy that is perfect in any marketing environment and any situation.”

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The Public Pricing™ Model Explained

Public Pricing™ comprises a tailored system of strategy, integrity, serious sellers, and full transparency to potential buyers and the public. The final selling price is determined by the public at large, Realtors®, and other real estate professionals within 15 to 30 days, versus months or sometimes years. This system is equal in power to the legal system using judge and jury, leaving the final decision/verdict in the hands of the seller.

It is unjust to sellers to set a listing price of a real estate asset in a vacuum, without obtaining the public’s opinion along with numerous professionals and actual written offers.

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“Public Pricing™ is not your traditional auction,” Fred DeFalco is quick to point out. “Instead, it represents pure market value and specific timing determination.”

With Public Pricing™, when the final price is agreed upon among the public and potential buyers, transactions are made smoothly and successfully every time. With a marketing system on steroids and a process that is never adversarial, it makes for the perfect system in any real estate market and/or sales situation.

Properties You Don’t Want to Miss

Public Pricing™ has two active listings with bids due soon — North Palm Beach (Lake Park) and a 6.68-acre lot in Vero Beach. The deadline to bid on these properties is July 21st, 2021 — so don’t wait! More details and bidding information about these properties can be found by visiting Public Pricing.

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