Neustar Named A Leader in Marketing Measurement and Optimization Solutions by Independent Research Firm
Received the Highest Possible Score in the Data Management Criteria, Cited for Person-Centric Data Access and Expertise
Neustar, Inc., a global information services company and leader in identity resolution, marketing intelligence, customer identity and unified measurement for Fortune 500 brands, announced its unified marketing analytics solution has been named a Leader in The Forrester Wave™ Marketing Measurement And Optimization Solutions, Q1 2020 report by Forrester Research, Inc.
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“Our status as a leader in Forrester’s Wave research report confirms for us that our proprietary measurement tool that provides a holistic, omnichannel view and rich scenario optimization capabilities, is bringing unprecedented access to the most coveted marketing analytics for brands,” said Neustar Senior Vice President and General Manager of Marketing Solutions Michael Schoen. “Today’s enterprise marketers need the right tool and technology partner in place to drive growth and Neustar is uniquely positioned to be that partner, connecting brands with customers in the moments that matter by leveraging leading access to customer data across partnerships including walled gardens and TV measurement providers.”
The Neustar unified marketing analytics solution offers advertisers a guide to strategic and tactical planning decisions, as well as trade-off scenarios for allocations – predictively – across products, markets, segments, tactics and channels. It takes into consideration both the offline marketing tactics and the non-media drivers (e.g., weather, economy, pricing, competitor actions, etc.) to provide a holistic customer view that helps clients examine the true business value of their marketing performance.
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