SalesTech Star

Top SalesTech News Of The Week – 20th January 2020

If you were too busy with your prospecting efforts last week to catch up on the latest Sales and SalesTech news from last week, here’s a glimpse!

SEMrush revealed key milestones achieved in 2019, Brightcove and Aptos launched new applications, Apptio expanded its relationship with AWS, and a lot more!

This week’s round-up brings to you the latest happenings in the world of SalesTech, enriched with expert commentary and insights. Have a look:



2019 was the year of privacy, programmatic, and streaming wars. With a New Year and new decade upon us, where is Ad-tech heading? Corey Weiner, President and COO of Jun Group, shares his top Ad-tech predictions for 2020.

Q&A with the expert

What has been your biggest career/tech startup learning so far?

Have a super thorough understanding of your customers, their pain points, and objectives. Tailor your value proposition to your findings, and remain flexible in your solution based on changes in requirements.

Grab more excerpts from SalesTech Star Interview With Austin Rolling, CEO At Outfield


Location Data Company Factual Launched Data Enrichment For Brands To Enhance And Amplify Customer Data

Digital Marketing SaaS Platform SEMrush Ended 2019 with Key Hires, Product Developments, Geographic Expansions, and Record User Growth

Apptio, A Leading Provider of Technology Business Management Applications, Extended Use of AWS Across Its Product Portfolio

Brightcove Launched New Demand Generation Application, Brightcove Campaign that Offers Engaging, Video-Driven Marketing With Insightful Analytics

Aptos Launched Mobile-Native App To Help Modern Retail Associates Simplify Store Fulfillment

From team SalesTech Star

What Can Sales And SalesTech Leaders Learn From Amazon?

Amazon has set a benchmark in the global e-commerce industry. While a major reason for this is the range of product offerings, the quality of service has a crucial role to play too!


On a lighter note…

SalesTech humor - CRM
We all know that feeling!


Commendable Mentions: Tech Companies who-made-a-difference!

A couple of (leading!) tech companies that caught our eye this past week:

Verizon: For their commitment to be carbon neutral by 2035! (Read more!)
Microsoft: For their commitment to be carbon negative by 2030 (Read more!)
Atos: For leading efforts to fight climate change (Read more!)