Braidio’s Web Essentials Acknowledged for Best Advance in Sales Enablement Technology for Small and Medium-Sized Businesses
Braidio, won a coveted Brandon Hall Group Silver award for excellence in the Best Best Advance in Sales Enablement Technology for Small and Medium-Sized Businesses category, which was formally announced on December 8, 2022.
“We’re delighted to be recognized as one of this year’s winners, especially in such an important category for the business world today. Small businesses do such critical work for their communities, and providing them with the resources to digitize and operate at the customer edge is our foremost priority,” said Braidio CEO Iain Scholnick. “This is a decisive chapter for SMBs and enterprises seeking out new ways to connect with customers, and doing so digitally will remain all-important.”
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The disruption of the pandemic has increased pressure for small businesses to operate online to maintain revenue generation and build new customer bases. Braidio’s Biz Essentials for Small Business, supported by third-party integrations with partners like e&, Vonage, Meta’s WhatsApp, and AT&T, equips small to medium sized enterprises with a suite of communication tools to expand revenue streams, manage client relationships, and grow their businesses online.
“From our research, we know that more than half of organizations say it is critical to advance the HCM technology ecosystem to succeed in the future of work. Winners of our Excellence in Technology awards are the pace-setters in ensuring employers have the leading-edge tools they need to evolve and prosper in the challenging environment we all work in,” said Brandon Hall Group Chief Operating Officer and awards program head Rachel Cooke.
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Entries were evaluated by a panel of veteran, independent senior industry experts, Brandon Hall Group analysts and executives based upon these criteria:
- Product: What as the product’s breakthrough innovation?
- Unique differentiators: What makes the product unique and how does it differ from any competing products?
- Value proposition: What problem does the product solve and/or what need does this product address?
- Measurable results: What are the benefits customers can expect to experience as a result of using this product?
“We are honored to celebrate the foresight and ingenuity of our Technology award winners!” said Brandon Hall Group CEO Mike Cooke. “More than 80% of employers are optimistic about advancing digital transformation in 2023, our research shows, and that is because of these organizations and individuals who are laser-focused on technology innovation.”
Winners of our Excellence in Technology Awards are scheduled to be honored at Brandon Hall Group’s HCM Excellence Conference, Jan. 31-Feb. 2, 2023, at the Hilton West Palm Beach, Florida.
