SalesTech Star

Affinitiv Announces New CEO to Lead the Company’s Next Phase of Transformative Growth

Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, has named Sid Nair as the company’s new Chief Executive Officer. Nair will also join the company’s Board.

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Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, announces Sid Nair as new CEO to lead the Company’s next phase of transformative growth

Nair brings 25+ years of experience running large-scale technology companies, with a strong executive leadership background that spans general management, sales & marketing, revenue growth, and transformation. Nair joins Affinitiv from Rackspace where he was the EVP & GM of the Americas region, running a $2 billion P&L with 1,500 associates across sales, delivery, operations, marketing, product & solutions. At Rackspace, he delivered the best three sales quarters in Rackspace history following several quarters of decline. Prior to Rackspace, Nair was the EVP, Chief Sales & Marketing Officer for Cox Automotive, where he led a 3,000 member sales & marketing team across Cox Automotive’s 25 brands. Prior to Cox, Nair held executive leadership roles at DXC Technology (merger of HPE Enterprise Services and Computer Sciences Corporation (CSC)), Dell Services, and Wipro Technologies.

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As part of a planned transition process, Steve Anderson, Chairman and AutoLoop founder, will continue to be involved with the company in a Chairman role, focused on strategy, products and key customer relationships. “Sid has a proven track record of driving transformative growth at large-scale technology companies,” said Anderson. “He’s singularly focused on growth and has accomplished that at every company he’s worked with in the past. Sid is an extremely positive, high energy, engaging and motivating leader. He has a customer-first mentality and is a strong champion for all internal team members as well. I’m very pleased that we have someone of Sid’s caliber to serve as our new CEO and look forward to seeing his immediate impact on the business.”

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