SalesTech Star

Act-On Software Launches Seamless, First-of-its-Kind Zoom Webinar Integration

Industry-leading integration redefines holistic webinar marketing in the age of remote work

 Act-On Software, the leading growth marketing automation platform, announced its integration with Zoom to debut the most streamlined, completely embedded workflow for webinar marketing automation to date. In a time where marketers need to reach socially distant audiences and execute more webinar campaigns than ever, there’s a massive need for a solution that can optimize behavioral scoring and work in tandem with larger marketing strategies. Act-On’s integration with Zoom is filling that void.

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Following Act-On’s roll-out of the Automated Journey Builder earlier this month, this integration is an innovation designed to cut out redundant processes–from building workflows to behavior-based follow-ups–and allow marketers work smarter, not harder. Unlike other integrations with the Zoom platform, Act-On’s integration will not only enable marketers to seamlessly promote and manage Zoom webinars from within the Act-On platform, it will do so with features unmatched by competitors:

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  • Automated workflows. Marketers can automatically pull contact lists and send invites, as well as track invite opens, click-through rates, registrations and attendance. This set-it-and-forget-it visibility into webinar campaigns allows marketers to score behaviors like never before.
  • Integrated marketing campaigns. Marketers increasingly view webinars as essential to any successful marketing strategy and want to see their marketing automation platform work holistically with their webinar solution. Act-On’s Zoom webinars integration ensures marketers can create, execute, and measure complete marketing campaigns.
  • Predesigned, customizable content. Act-On reduces friction by enabling marketers to create, send, and replicate campaign communications with predesigned or custom webinar messaging, ensuring brand alignment across all marketing communications.

“Our best-in-class, easy-to-use webinar integration not only makes the marketer’s job easier, it’s backed by powerful marketing automation features that drive stellar customer experiences, boost ROI, and grow businesses,” says Aaron Johnson, chief product officer at Act-On. “In the wake of the pandemic, a truly holistic webinar marketing solution couldn’t be more timely. We are pleased to provide this new medium for audience engagement and we can’t wait to see how our customers benefit from it.”

In an exclusive comment to SalesTechStar, Aaron adds, “At Act-On, we deeply empathize with the pressure marketers face in the rapidly changing global landscape. We are committed to relentlessly and continuously evolving our platform to meet the needs of marketers in these changing times. As the world rapidly shifts towards an “all digital” world, we are so excited to offer a seamless, intuitive integration for marketers using Zoom Video Webinars which enables them to quickly and very easily create webinar campaigns and events in a way that drives results and fosters deep relationships with their customers.”

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